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uWink

Thinking Big

Nolan Bushnell Talks His 600 Trillion Games, Pong Dates

Atari founder Nolan Bushnell recently talked to GameDaily about his uWink business, a growing chain of restaurants that feature touch terminals on every table - not only do they let users order their food that way, but they can also play games together.

And Bushnell estimated the number of games he'd be able to serve through uWink at 600 trillion games across 100,000 restaurants Ambitious - but hey, it's Nolan Bushnell, right?

When we covered Bushnell's recent talk at Wedbush Morgan's annual management access conference, we heard him say that he misses the idea of gaming as a social activity, since the decline of arcades, and that part of what he hopes to do with uWink is to revive that group spirit and keep multiplayer that's actually in-person alive.

In the GameDaily interview, he cited an example - Pong used to be a hot tool for chicks to pick up guys at bars?

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social gaming

Nolan Bushnell Looks To Social Gaming, "Holodeck Come True"

Atari founder and industry forbear Nolan Bushnell discussed his "five-year ADD" during Wedbush Morgan's 6th annual management access conference, where he described his latest passions and shared thoughts on the industry's future. "Every five years, I've got to do something a little different," he said.

In addition to founding Atari, Bushnell also founded Chuck-e-Cheese's, and now he's into social gaming. His current project is UWink, a social gaming-focused restaurant chain with touch screen consoles at every table where users can not only order food and drink, but also play games together. UWink is set to open its second restaurant in Hollywood soon.

"Social games aren't sitting in boxer shorts in your basement," Bushnell said. "It's being out, having fun, being able to hi-five people around the table, and it's a bridge between traditional board games, which are highly social experiences in the home, and a video game. The idea is to create games in which the conversations among the people are as important as the gameplay itself."

One more thing on Bushnell's list of current projects? "Think of the holodeck come true," he said:

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top

First (Or Close To It) uWink Restaurant Review

Atari founder Nolan Bushnell's latest restaurant uWink opened yesterday in Woodland Hills, California. Bushnell's previous restaurant Chuck E. Cheese was centered around arcade games, pizza and animatronic animals. His latest is geared more towards casual games and booze. There's food, too, but the key here is booze. The restaurant has a nice big bar, stocked with various types of alcohol. The drink menu comes via touch screen, so go ahead and order that 11th Tom Collins. You'll get no sass from the touch screen! More »

uwink

Atari Founder's Restaurant Opening Next Week!

Got plans for October 16th? Atari and Chuck E. Cheese founder Nolan Bushnell is opening his first uWink video game diner in Woodland Hills, California. Here's how it works: Customers order food or drinks via touch-screens built into their tables. The computers even make cocktail recommendations based on a personality quiz. And customers can pay to play casual video games while they eat or wait for their food. Sound kinda cool, but totally missing an animatronic band. More »

nolan bushnell

Atari Founder Finds Locale for uWink Bistro

Atari founder and Gaming's Grandfather, Nolan Bushnell, has found a location for the first uWink Bistro. At the techy restaurant, food and drinks will be ordered via touch screen and games played at each table. The fare will include pizza, burgers and shakes. More »

nolan bushnell

Game Godfather Nolan Bushnell's New Joint

In an interview with Wired, Pong designer Nolan Bushnell talks about his new restaurant venture, his next-gen Chuck E. Cheese, uWink, and a new game — he's calling it Ping. Bushnell wants to bring games back "to their role as a social facilitator, the way party games help people to interact." He maintains that Pong is "responsible for hundreds, maybe thousands of marriages." Bushnell's desire for games to become social facilitators seems noble, but he ignores the fact that other game types can be facilitators instead, suggesting that consumers need to be in a place like uWink or an arcade for said social interactions. Kind of flies in the face of digital communities like Xbox Live and most MMOs, doesn't it?

The Player [Wired]