Kotaku: Underwear

God of War Shirts, Heavenly Sword Boxers, Others On Their Way

Brian Crecente — Wed, 05 Mar 2008 10:40:19 MST

Sony today revealed that they have granted licensing agreements for some of their top games with four apparel companies. The result will be a slew of t-shirts, hats, boxers, even something called "loungewear" featuring the artistic stylings from such Playstation greats as God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.

I can't friggin wait to lay about in my house wearing nothing more than a pair of LittleBigPlanet whitey-tighties under my silk God of War smoking jacket while I sip cognac and pass judgment on the gaming world.

IV Gear already has their list of games up, but no product pics yet.

So excited. List of companies and silly quotes on the jump.

SONY COMPUTER ENTERTAINMENT AMERICA LAUNCHES NEW LICENSED APPAREL PROGRAM
Companies Work Together to Showcase Top PlayStation® franchise titles

Sony Computer Entertainment America Inc. (SCEA) today announces four new industry leaders in apparel and accessory licenses for the PlayStation® brand and various game franchises, including God of War®, Ratchet & Clank®, Resistance Fall of Man®, Heavenly Sword™ and Little Big Planet™. IV Gear Inc. will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies. Bioworld will produce headwear, bags and accessories. MJC will round out the program with boys and young men's boxers and loungewear.

"PlayStation is an extremely strong and well-known brand" said Shelly Gayner, Director of Licensing, SCEA. "We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles."

John Leonhardt, President of Dimensional Branding Group, who is leading the DBG PlayStation licensing team, adds, "With the addition of this diverse roster of creative and passionate apparel partners this marks the initiation of PlayStation as one of the most innovative and cutting edge licensing programs."

Check Out This Reader's Xbox 360 Underwear

Brian Ashcraft — Thu, 06 Dec 2007 06:00:22 MST

Game cakes? Regular occurrence. But game underwear, now that's special. And personal. Longtime reader Scazza gave us an intimate look at what covers his, erm, stuff. Scazza writes:

I know Kotaku has a very unhealthy obsession with cakes (can't blame you), however I think your apparel coverage is lacking, but I was out shopping today and stumbled across Xbox 360 Boxers in Zellers, I think they are a canadian only store. The fanboy inside me screamed and I picked up a pair, or three. I looked around but did not see any other gaming related ones, but I think the Wii boxers would have been a little odd anyway.

So next time you see Scazza around the comment section, try not to dwell on the fact you've seen his underoos and be happy that you haven't seen him in his underoos.

Thanks Scazza for the pic!

Achievement Unlockedwear

Mark Wilson — Thu, 16 Aug 2007 13:20:11 MDT

We finally understand that whole achievement addiction syndrome. But we'd still avoid using the old rubber band trick.

For those who'd like to add a bit of sexual objectification to your otherwise very healthy, loving and mutually-respectful relationship, this feisty garment will run you $13.

ACHIEVEMENT LOCKED UNDERWEAR [via playgadgets]

Mario Pantsu

egauger — Wed, 11 Oct 2006 20:20:31 MDT

Are they still pantsu if they're not ladies' underwear?

These fungophilic boxer shorts are by Stylin' Online, and have a delightfully stilted product description:

This is an officially licensed Nintendo Mario Boxer. These Boxers has been screen printed with a Mario design. These particular Mario boxer shorts have a button fly.

Must. Use. Mario. In every. Sentence! Ngggh! Eliza Gauger

Nintendo Mario Boxers [Stylin', via GayGamer]