I avoided seeing Transformers: Age of Extinction in theaters or on Blu-ray specifically so my first taste of the film would be CinemaSins' "Everything Wrong With" take. I am not disappointed.
There's just something about a summer blockbuster the gets the blood pumping and the brain craving more, even if it's just more crap. Well, if it's more Transformers: Age of Extinction crap you're looking for, Activision and Mobage have you covered.
I'm the rare kind of person who unabashedly adores Michael Bay's much-maligned treatment of Transformers. Everybody else I know hates these movies, so much so that none of them have even bothered to see the new one.
Transformers: Age of Extinction's been out only a weekend and it's already making bank in China. There's no getting around the fact that a movie based on a line of toys is anything more than a major vehicle for product placement—including Chinese product placement, especially with the movie partly set in China.
I love Transformers. I don't mean the toys, the cartoons, the comics, any of that stuff. I mean the new Transformers, the Michael Bay Transformers.
Earlier last week, Chinese property company Pangu holdings abruptly canceled their sponsorship of Transformers: Age of Extinction. Pangu holdings, which owns and operates the Pangu 7 Star Hotel in Beijing, now wants to have its image removed from the movie. The Pangu hotel is huge.
Last week the folks at Hasbro sent out a box of new Transformers: Age of Extinction toys, several of which feature simple, one-step transformations. I've taken to calling them Transformers for Dummies, and they are so disappointing.
Between the Michael Bey-bot designs and Hasbro's heavy focus on simply transformations, the Age of Extinction toy line hasn't done much for me. But there is one toy I could not pass up. It's not what Evasion Mode Optimus Prime is, but what he becomes.
Mark Wahlberg didn't sound particularly jazzed to see Optimus Prime in the original trailer for Transformers: Age of Extinction. Lucky for us, the folks at Fox's ADHD have figured out how the movie will probably go down (fictional spoilers ahead):
Transformers is big in China. In fact, I'd say it's huge! Being as popular as it is, the movies are a giant marketing opportunity for advertisers, especially advertisers in China. This year's Tranformers: Age of Extinction will be no different, and it's expected that the Chinese advertising will be stronger.
From DeNA, the folks behind the Transformers: Legends mobile card game, comes Transformers: Age of Extinction, a combat runner based on the fourth film in a series I'm getting tired of complaining about.
Where the first Transformers 4 trailer focused on the absurd, this longer clip is - relative to an expensive Michael Bay movie - more restrained.
While everyone was busy politely arguing over the teaser trailer for Transformers 4: Dino Riders, Hasbro put the first toy for the fourth film in the franchise up for sale. What do you think of Transformers: Age of Extinction First Edition Optimus Prime?
Last night during its annual pre-New York Comic-Con party, Hasbro unveiled the first toy tie in for 2014's Transformers: Age of Extinction. It's Leader Class Optimus Prime, and he makes me sad.