When My Little Pony for iOS and Android launched earlier this month I could count my Gameloft Live friends on two hands. Now I have 500. They say you can never have too many friends. In my case, too many friends destroyed Ponyville.

In Japan, pin-up model Aki Higashihara's blog is notorious. It's called the "Death Blog", after manga Death Note. In the popular comic, writing people's names in the "Death Note" notebook leads to their demise. On the Japanese internet, the same is said about Higashihara's blog.