Castle Crashers Shill For Trader Joe's

Michael McWhertor — Tue, 09 Sep 2008 15:40:33 MDT

Hot from the Not News Department of the Kotaku press room comes word that Castle Crashers is going mainstream. That is, if you consider being prominently displayed in endcap ads at crunchy grocery chain Trader Joe's mainstream. Reader Jose wrote in to say he spotted the stars of The Behemoth's XBLA hack and slasher shilling ridge-cut potato chips and Virgil's root beer. Clearly, this kind of endorsement speaks to the gaming/snacking crowd that shuns high fructose corn syrup.

Capcom's Sushi Muse?

ogood — Sat, 03 May 2008 10:00:00 MDT

So my day job (Frengo Corp.) is like, not even a block from Capcom supreme ~~world~~ U.S. command in San Mateo, Calif. And equidistant to us both is the above Trader Joe's grocery, which Californians know as a go-to stop for tasty lunchtime treats for not a lot of dough. I enjoy the barbecue chicken pinwheels, even if they do pack 53 percent of my RDA of fat.

But I was in there Thursday and I noticed something.

Hmmm. Okami sushi? Okami video game? Nah ... that's just a coincidence ... right? Okami means "one who is higher." And really, if one were to burn doobage, who wouldn't eschew the Funyuns and king size Almond Joy for a yummy party tray of sushi? (And $5.99 for 14 pieces is pretty slick for the non-high too.)

So, nah, no way, Capcom did its homework and totally did not get a video game title from a grocery's in-house sushi brand.

Wait, what's this? On the label, what the hell is that, an IGN watermark over the Okami title ...?!?!?!?!?!!!!!

Oh dammit, someone's gonna get FIRED.

Kotaku: Trader Joe's

Castle Crashers Shill For Trader Joe's

Capcom's Sushi Muse?