• #culture

    Castle Crashers Shill For Trader Joe's

    Hot from the Not News Department of the Kotaku press room comes word that Castle Crashers is going mainstream. That is, if you consider being prominently displayed in endcap ads at crunchy grocery chain Trader Joe's mainstream. Reader Jose wrote in to say he spotted the stars of The Behemoth's XBLA hack and slasher shilling ridge-cut potato chips and Virgil's root beer. Clearly, this kind of endorsement speaks to the gaming/snacking crowd that shuns high fructose corn syrup.
  • TJs.jpg#sushi

    Capcom's Sushi Muse?

    So my day job (Frengo Corp.) is like, not even a block from Capcom supreme world U.S. command in San Mateo, Calif. And equidistant to us both is the above Trader Joe's grocery, which Californians know as a go-to stop for tasty lunchtime treats for not a lot of dough. I enjoy the barbecue chicken pinwheels, even if they do pack 53 percent of my RDA of fat. More »