In the 15 years I worked at Toys “R” Us, I sometimes leaked information about video game sales and posted them on message boards. I even took games home early to try them and then post impressions, which was very much against the rules. I did this because I’ve always been excited about video games and because,…
Lightseekers isn’t another toys-to-life game. It’s got gorgeous articulated figures that talk, vibrate and evolve, powered by a mini-computer. They play in a Diablo-esque mobile adventure and are augmented by a massive standalone trading card game. It’s very impressive, but are people going to buy it?
In celebration of the launch of Skylanders: Trap Team, Activision planted hidden cameras all over a Toys'R'Us and piped the voice of comedian and podcast master Adam Carolla through the game's demo kiosk. Then the taunting begins.
Hey kids, want the same exact toys in black and gold? The Toys'R'Us legendary Skylanders line continues with next month's Trap Team, with a pair of special toys guaranteed to be warming shelves a month or two after launch.
Aww, look at his little soccer ball head. Celebrating the onset of soccer fever, Activision is releasing special edition Skylanders: Swap Force toy 'Kickoff' Countdown (clever) this Sunday, May 18, at ToysRUs locations across the country and online.
Did you hear that? That's the sounds of hundreds of thousands of parents and collectors breathing a sigh of relief, as they learn the final Skylanders: Swap Force character is being released next week. It's quickly followed by a pained groan, as they discover Doom Stone's debut is a 500-piece giveaway at the Toys'R'Us…
Activision is planning to unveil the next big installment in its wildly popular (and lucrative) toy-video game combo Skylanders next week at an event in New York City. In preparation, the series publisher sent out some invitations that show chief antagonist and evil portal master Kaos being his lovable dastardly self.
The next wave of Skylanders: Swap Force figures hit Toys'R'Us this weekend, leaving hardcore collectors and impressionable youngsters only two more reasons to get out of bed in the morning until the next game is announced. What's the point of it all?
This morning Toys'R'Us locations across the U.S. start selling Rubble Rouser and Stink Bomb, the two Skylanders toys needed to 100% complete levels in a game released three months ago. What?
Attention Skylanders parents, you're going to Toys R Us tomorrow morning. Swap Force launched this past weekend with some important elements and travel powers unrepresented. The twelve new figures going on sale tomorrow morning exclusively at Toys R Us should help fill in the blanks.
Toy retail giant Toys'R'Us has released its annual list of the hottest products for the holiday season, and while both the Xbox One and PlayStation 4 made the cut this year, only Microsoft's console made it into the "Fabulous 15." Why?
Check out Lightning McQueen from Toys'R'Us' Infinite Crystal Series of exclusive toys for Disney Infinity. This is going to make your children completely unbearable.
Everyone knew Hasbro's Transformers Masterpiece Soundwave would bit hitting Toys'R'Us shortly after his debut at last week's San Diego Comic-Con, but that didn't stop fans from going crazy trying to get him.
Of all the new figures Toys for Bob introduced in Skylanders Giants, there is one I desire above all others. She's a ninja. She's a djinn. She's Ninjini, and Activision is giving her away free at the Times Square Toys'R'Us on Tuesday, the jerks.
Ah, 1996. The future, as the front cover of Toys R' Us' catalogue so boldly states, is here! Or...was there. And it was only really there for some of the systems involved (sorry, Sega Saturn!)
Due out October 21, PowerA's MOGA Android game controller system has caught the eye of plenty of mobile developers, but it's also got the attention of retailers, with more that 7,000 stores prepared to carry the $49.99 device come launch day. Who'd have thought it'd be showing up at Toys 'R' Us?
Batman descends upon streets of Gotham on October 17, when Warner Bros. brings Batman voice actor Kevin Conroy, comic artist Jim Lee, and game director Sefton Hill to the Toys"R"Us Times Square launch event, with 500 advance copies of the game in tow.
While a set of Angry Birds plushies made it onto this year's Hot Toy list, the only proper video game to make the cut is an Activision game that has Toys"R"Us as a marketing partner.
Some people go to the San Diego Comic-Con for the latest news on their favorite comic books, television shows, and movies. Some go to hobnob with the stars, or show off their latest cosplay masterpiece. Me, I go for the toys, and this year Toys R Us is bringing plenty of exclusive video game merchandise for the…