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mario kart wii

Nintendo Launches Worldwide Mario Kart Wii Tourneys

The online competition heats up today as Nintendo introduces the first in a series of worldwide Mario Kart Wii tournaments. Every few weeks a new special tournament challenge will appear on the Mario Kart Channel, allowing players to attempt them as many times as they'd like for the duration of said challenge, with the best times sent to the worldwide rankings to see how they stack up to the competition. Challenges can range from simply getting the best times with a certain character to using specific control setups or collecting the most coins. The first tournament should be up today, challenging gamers to get the fastest time on the Mario Circuit...with a twist. This is a pretty nifty way to keep fans coming back to the game, allowing them to prove their Mario Kart prowess without being a complete jerk about it. More »

9:20 AM on Thu May 1 2008
By Mike Fahey
3,367 views, 52 comments

Latest by n/a: @excel_excel: only a baby would do that, MAN UP PEOPLE!!!!! more »

advertising

Coke Using Gaming Tournaments For Marketing

Not content with billboards, giant Coke bottles that tower several stories high in high-traffic pedestrian zones, and a pretty overwhelming market share, Coke has decided to go after Chinese gamers using the ubiquitous internet cafes and gaming tournaments. In partnering with GGL to roll out the tournaments, Coke will be reaching "15 provinces, 100 cities and 4,000 cybercafes." In addition to the fun of participating in targeted advertising, "the winner of the iCoke tournaments will be flown to New York to compete in the 2007 Digital Life gaming tournament, which will take place Sept. 27-30." But fear not, while Coke may be going after the potentially lucrative Chinese market first, the tournaments should be coming to a country near you soon: More »

2:30 PM on Sat Jul 28 2007
By Maggie Greene
959 views, 10 comments

Latest by x999x: Coke has always been at the forefront of product recognition. It's part of who they are and will forever be as one of the world's most recognizable franchises. Something like this may be new for our community, but it is more »

we're in the mainstream now

CBS Televising Game Tournament Tomorrow

Tomorrow at noon EST, CBS will be airing the first part of four consisting of footage from last month's World Series of Video Games tournament. We covered this back in May, but the first date is finally upon us. The program will be featuring Guitar Hero II, World of Warcraft and Fight Night Round 3. The New York Times has even picked up on the show and has a quick look at the potentials and pitfalls of bringing gaming to a mainstream channel: More »

1:30 PM on Sat Jul 28 2007
By Maggie Greene
2,196 views, 25 comments

Latest by sliptape: I saw it yesterday afternoon, and I'm going to have to say it was a huge farce.For Fight Night Round 3, they set up a "boxing ring" with two flatscreens propped up on stands, one per player. In the tease more »