EA Sports is mighty proud that its Madden NFL simulation has correctly predicted the Super Bowl winner all but one time since it's run the promotion. But how did its predictions for the season, made back in August, turn out?
Every year since 2004, EA Sports has used Madden NFL to predict the outcome of the Super Bowl, and they've only been wrong one time. Is a New Orleans Saints win guaranteed?
EA is dropping a huge portion of the Dante's Inferno advertising budget this Sunday with the company's first Super Bowl commercial, hoping to capture the massive cross-section of football fans familiar with the work of Dante Alighieri.