Wright tells reporter Dean Takahashi that his post-EA venture, the expanded Stupid Fun Club, is staffing up but staying small, adding some ex-Maxis employees but keeping headcount under 30. At least three projects are underway, all of which will have a web component and all of which seem that they will be playable in some way.

Two choice excerpts:

VB: Do you feel you are looking back on the game industry, as something in your past, and do you have a take on it now?

WW: I feel we are still in it because a couple of projects are games. We are taking the games industry into other areas. We are expanding what we call the "play industry." Games are limited in some ways. Play can be applied to so many different kinds of experiences.

And

VB: Do you think the future is more about Facebook games, or is more about console games?

WW: I think it is going to be a lot broader than either one of those two. Those are both experiences where you sit in front of the screen. They're very structured activities. I'm thinking much broader than that.

Plenty more in the full post, though you'll have to guess as to what Wright is actually making. I see clues. No specifics yet.

Will Wright on his entertainment startup, the Stupid Fun Club [VentureBeat]

When asked if he felt like he was leaving his gaming fanbase behind, he said no.

"That's definitely not the case, some of the coolest things I'm thinking of working on are new games," he said.

And those games won't be a total departure from Wright's history of making open-ended simulators. There will be "an almost unbroken lineage" between what he has done in the past and where he hopes to take gaming with Stupid Fun Club, he says.

Earlier today, Wright announced that he would be departing Maxis and Electronic Arts to spend all of his time working at an entertainment think tank developing new intellectual properties for all forms of entertainment from toys to television.

Stupid Fun Club, which was initially started in 2001 as an offshoot of his work building robots for Robot Wars, was dramatically restructured recently in time for the deal he signed with EA on Monday, he said.

"It started out in Berkeley, " he said. "We were all doing Robot Wars together. We started building strange robots and then started doing these fun social experiments where we would have them encounter people and film it to study peoples' reactions."

That led to a lot of ideas, Wright said and people started stopping by to see if they could invest in the company. But Wright said he was reluctant to go down the path of an IPO or start up again, like he did with Maxis.

They started showing some of the ideas to Electronic Arts and the publisher got interested. "They were the perfect VC for us," Wright said.

The relationship Stupid Fun Club will have with EA will, in some ways, be a broad version of the one Steven Spielberg has with the company, Wright said.

Wright says he was fascinated with the concept of the film maker working as an entertainment designer in a field he was unaccustomed to. And Boom Blox, he says, was a interesting product of that effort.

"Boom Blox was remarkable because it was not the game I was expecting from Steven Spielberg, but it was a blast to play," he said. "There were no cinematic, no story, no anything. You could just pick it up and play it.

"He clearly understood games at a level I didn't expect him to."

Wright has been working for some time now trying to grow his understanding of other elements of entertainment as well.

"I've been kind of talking to people about TV shows and movies for awhile now," he said, declining to say which games they would be based on.

When will we hear from Wright and his company again? Perhaps at this year's E3? The designer said he wasn't sure quite yet.

"Give me a few months and I'm sure you'll hear something."