You know what I love about massively multiplayer online role-playing games? Losing myself in the fiction of a fantasy world. You know what completely ruins that feeling? The MMORPG equivalent of licensed Happy Meal toys.
Remember that awful pre-order scheme that the publisher of the next Deus Ex game cooked up? The one that urged fans to plunk down money in advance with the possibility of having the game to come out four days early? Well, Square Enix wised up and ended the shenanigans.