I'll accept it in legitimately funny or humorous situations where someone tries to attempt something and completely falls short due to some mistake on their part, but when someone say, completes a work, is proud of it (as the link there points out), and then someone just spews FAIL because it's not up to their [unwarranted] standards, it pisses me off too.

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The guy forklifting the missile, who fell over, potentially blowing him or herself up but surviving only by sheer luck, that's fail.

Someone who you don't think looks good, or who roots for a sport team you don't like... that's not fail.

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However thats not to say, even though it wasn't mentioned but perhaps in the back of some peoples minds, I don't enjoy Blizzard products, just this ad. But back to what I was saying, just because you don't feed back on the object you have been working on and put your heart and soul into that's not to say that is, the creative project, actually good. You are not always going to get an explanation nor is that something that is necessary to the person who is spewing "fail".

And yes, I can be an asshole but who can't be. No matter what kind of action you take there will always be, even in the slightest bit, some sort of negative effect on another person.

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