A rep demoed the DS title for me, and explained the gameplay is similar to the original Drawn to Life - this time, obviously, with a big SpongeBob cartoon theme. It's actually based, she said, on an episode of the TV series where Spongebob accidentally scribbles himself an enemy, "DoodleBob," a drawing come to life.

Like I said, I never played Drawn to Life, but I heard at length from lots of friends and readers that the platforming was nothing to get excited about, so I asked whether they'd taken that feedback and cleaned it up this time.

Apparently not so much - the rep explained that Drawn to Life is actually targeted at kids, not older gamers, so we'd be mistaken to expect particularly complex, high-level gameplay. The appeal, she said, lies in how customizable the world is, giving the player the opportunity to draw and customize not only the player character, but gameplay elements like buildings, background elements and platforms in an MSPaint-like pixel-based stylus interface.

In the SpongeBob edition of Drawn to Life, players can pick either the titular sponge, his friend Patrick the starfish, or surly Squidward as a companion for gameplay, and each one lends a certain ability - SpongeBob provides a shield, and Patrick and Squidward have different special attacks.

The game looks rich with trademark Nickelodeon style, and one thing I'd think would make it really appealing to kids is that there are modes that teach them how to draw the key characters, so if they want to draw themselves a SpongeBob character and play as him, they can, but maybe not so much there for an audience our age unless you really love SpongeBob and don't mind simplicity.

THQ's survived a series of hard knocks in the market thanks to the strength of its kid-friendly titles based on licenses from the likes of Nickelodeon and Pixar, even while its stock has taken a serious dive since January of this year. The company's about to announce its fiscal fourth quarter results tomorrow - as a new year begins for THQ, is it on track for smoother sailing?

It's been somewhat of a mixed bag for THQ over the last few months - the company saw a studio acquisition (Big Huge Games) at the beginning of 2008, while on the other hand, its Sandblast and Rainbow studios just recently saw layoffs, according to reports. While it's canned a couple of its former key franchises, Stuntman and Juiced, it saw a boost in sales last quarter thanks largely to its WWE SmackDown vs. Raw 2008 and MX vs. ATV Untamed.

Thanks mainly to its family portfolio, though, THQ's hung in there, and most analysts seem to believe the worst is behind the company, seeing them poised to climb in the year ahead thanks to more attractive license opportunities for 2009 — for example, analysts frequently comment that they expect THQ's upcoming game based on Wall-E to perform better than did the Ratatouille game, because robots are more likable than rats.

Both Cowan Group analyst Doug Creutz and Wedbush Morgan's Michael Pachter expect THQ to remain a little conservative on its 2009 estimates, since it turned out to disappoint on last year. Still, Creutz says the publisher can outperform the overall market by 20 percent, while Pachter thinks it'll stay in line with overall market growth of 10-15 percent.

So with games based on more Nick properties including The Naked Brothers Band: The Video Game, Tak and the Power of Juju, Avatar: The Last Airbender, SpongeBob Squarepants and Back at the Barnyard, THQ may turn a cautiously optimistic eye to the future — we'll see when results and future guidance are revealed tomorrow.

For more details on THQ's upcoming Nickelodeon portfolio, check out our earlier story. Note the "parkour-inspired" gameplay for the Tak and the Power of Juju game — everyone's catching the parkour trend train, it seems.

THQ's Nickelodeon Portfolio Surpasses Billion Dollar Mark as Company Announces Extensive New Lineup for 2008

First-Ever The Naked Brothers Band Video Game Puts Kids on Nationwide Concert Tour Where They Play Instruments, Control the Stage Shows and Create Music Videos

AGOURA HILLS, Calif.—(BUSINESS WIRE)—THQ Inc. (NASDAQ:THQI) today announced its upcoming portfolio of video games based on the company's long-standing relationship with Nickelodeon. THQ's longstanding partnership with Nickelodeon has resulted in sales of more than $1 billion and accounted for more than 50 million units worldwide.

This year's feature titles include the video game debut of The Naked Brothers Band. The Naked Brothers Band: The Video Game (working title) is based on the highly rated TV show that follows the lives of a kids' rock band fronted by real-life brothers Nat and Alex Wolff. In addition, SpongeBob SquarePants will take on a new creative form this year in Drawn to Life™: SpongeBob SquarePants Edition. Based on last year's top selling Drawn to Life™ video game for Nintendo DS™, the game will allow players to draw their own characters and populate the world of Bikini Bottom with their own creativity. The 2008 portfolio will also include new games based on leading Nickelodeon TV shows Tak and the Power of Juju, Avatar: The Last Airbender and Back At The Barnyard. Nickelodeon fans can also look forward to a new installment of the popular Nicktoons.

"With the enormous popularity of Wii™ and DS coupled with our exceptionally diverse portfolio of Nickelodeon-based games, THQ continues to lead in family entertainment," said Jim Huntley, director, global brand management, THQ. "Featuring new forms of gameplay such as the music-based The Naked Brothers Band and the drawing-based Drawn to Life: SpongeBob SquarePants Edition, we expect our upcoming titles to offer completely new ways for families to play together."

"Gaming is one of the primary activities of our audience, whether it's online or on the console," said Steve Youngwood, Executive Vice President, Digital Media for Nickelodeon/MTVN Kids and Family. "THQ's interactive video games based on our hit shows have continued to help Nickelodeon maintain its position as a leader in gaming entertainment for the family, and we look forward to the addition of these new releases to our library."

The 2008 Nickelodeon portfolio is scheduled for release in Fall 2008 across multiple game systems, including the Wii™ video game console, the PlayStation®2 computer entertainment system and Nintendo DS. For more information on THQ's Nickelodeon titles and the rest of THQ's family product lineup, please visit www.playthq.com.

A new SpongBob game will be hitting the Xbox Live Arcade the day after Christmas. SpongeBob SquarePants Underpants Slam!, an 800 point side-scrolling mulitplayer game, will the cast of the cartoon exploring the land of Bikini Bottom looking for the lost undergarments of King Neptune.

* All the popular characters: Play as all your favorite characters from the animated series, including SpongeBob SquarePants, Patrick Star, Eugene Krabs, Sandy Cheeks, and Sheldon Plankton. * Visit familiar environs: Search the kitchens of the Krusty Krab, visit the Flying Dutchman's ship, and explore the depths of the all-new Armoury of Atlantis for rare pairs of pants. * Wild arcade action: It's every sea creature for him or herself! Use your character's slapstick moves to knock down and slow your opponents, and gain special powers from pickups that allow you to move at super speed, hit twice as hard, or even steal pants from other players! * Single player modes: Take on the tricky Time Attack Mode where beating the clock means everything, or engage in the full Quest Mode, where you must collect 99 pairs of Neptune's underpants to win the game. * Multiplayer game modes: Play Tag Mode, and avoid being "it" at Bikini Bottom. Play with a friend offline or take it online to Xbox LIVE® Arcade with up to four players

The game will be rated E, and I'm sure my SpongeBob-addicted son's going to love it.

Los Angeles is disgusting. From the game store/check cashing combo, to Melissa's blas pep, to Batman's creepy laugh, to the Hulk hustling for a tip ( and being denied), this whole segment gives me the jibblies.

Not the jubblies.

It's like watching your fat friend run.

Well said, Batman. Eliza Gauger

[thanks Hal]

I was a little disturbed to read that two of the early titles of the Revolution will be based on Nickelodeon shows. Don't get me wrong, I have nothing against Avatar: The Last Airbender or SpongeBob SquarePants, but this doesn't strike me as the best way to fight off the perception that Nintendo makes games just for kids.

"We have a fundamental point of view that we are No. 1 with kids, we seek to be everywhere that kids are, and we seek to be leaders in that space," said Steve Youngwood, executive vp digital at Nickelodeon MTV Networks Kids and Family. "It's hard to say you're everywhere kids are if you're not on the new Nintendo product."

Ouch.

Nick Joining the Revolution with 2 games [Hollywood Reporter]