GamerDNA, profiled by Kotaku in january and one of the first sites to meld social media with video gaming, will comb its members' gaming habits and chatter to steer them toward games and gamer communities who enjoy them. It presently has more than 300,000 members.

"Gamers are faced with an overwhelming amount of information and content," Jon Radoff, the CEO of GamerDNA, said in a statement. "GamerDNA's new system takes information from conversations and actual game-play trends to help gamers find the information they really care about."

GamerDNA, which has more than 340,000 members, culls trends from its users online playing histories, on services such as XFire, Steam, Xbox Live or, now, the PlayStation Network, recently added. Based on the games they play, for how long, and what they play them in relation to, the site can refine its picture of what someone's interested in a much, much sophisticated way, says company spokesman Sam Houston.

For a community in which many have formed hard preferences, and may believe they already know the games they want, GamerDNA's proposition is a little more subtle. The site's proprietary algorithm will serve up new or different screen shots, reviews, blog posts, conversations, and videos each time a user visits, says company spokesman Sam Houston.

The site will maintain its capabilities for broadcasting one's playing history to friends via Facebook, Twitter and other networks, but "We're not trying to replace Xbox Live, or Steam as a new instant message client, or way to see what friends are playing right now," Houston said. "At the most, we think that's a piece of the pie. So you can see what your friends are playing on Steam, Xfire, Xbox Live, but we're also focusing a lot more on the relevancy aspect: Games and content and providing great ways to share content and have conversations about it."

Naturally, such a tremendous amount of user data, and potential to serve users such a customized palette of new or just-released games, would be valuable to publishers or retailers. But the site's new system is does not come with any new marketing partnerships, Houston said. GamerDNA will continue to serve users advertising in the manner it has in the past.

GamerDNA [site]

In the game, you're given a series of recent status updates and asked to identify, by multiple choice, who wrote them. Fast answering is key, otherwise a "bomb" goes off. At the end of the game, you get to send "bombs" to others - basically invitations to play - from the stockpile you earn by guessing correctly. "Lifelines" extend the time you have to answer, in case you just have no idea whose status update reads: "Just christened the commode in my new apartment."

Laurent Detoc, the president of Ubisoft North America, said TickTock will be "the first of many applications that we're building for our UbiFriends portal."

It's not on the cliché level of pirates, ninjas, zombies, vampires or throwing sheep at one another. Yet. But its spread still depends on the "so-and-so did something, don't you want to do it, too?" model, and for many, the answer will still be "no."

Ubi to Launch New Games on Facebook [Eurogamer]

The list runs the gamut of industry presences, from large publishers and well-known studios to indie firms and community managers. The maintainer of this list, Sam "QforQ" is the community manager for gamerDNA, and over the summer he called out developers and publishers for not making greater use of social media. Well, now they are, and he's culled together this list, which he updates with new information once it's sent in.

You can follow David Jaffe, Warhammer's John Drescher, Shawn Elliot (formerly of EGM/1Up, now of 2K Boston), even Curt Schilling, if you haven't gotten enough of the guy talking about himself already. Official Twitter feeds include those for Star Wars: The Old Republic, Electronic Arts, Infinity Ward, SCEA and many others. Who knows what you might overhear. And if it's any good, be sure to tip us, you know?

And for the record, here's mine. Some personal stuff goes in there, but I try to keep it interesting and for public consumption.

Video Game Companies on Twitter [Sam "QforQ" Houston]

SCEA's U.S. debut on PS3 features songs and videos from the likes of The Killers, U2, Smashing Pumpkins, Radiohead and Britney Spears. The release is bundled with a pair of USB microphones; SingStar PS2 fans can also use their old ones. This is the kind of thing you want to close your window shades for, lest anyone peek in and see you singing Britney Spears songs with a fake microphone.

Posting yourself looking foolish online is always okay, though — players can use the PlayStation Eye to record and share their performances via SingStar Online, where they can also view and rate others' videos. SCEA also says the UK players have been making good use of SingStar Online, registering 140,000 users with some 20,000 videos all told.

This actually sounds a little bit awesome. If you are into shameless, exhibitionist karaoke. 'Cause, y'know, I'm not. Yeah. I mean, no.

Full release follows the jump.

Multi-Million Selling Global Singing Franchise Grows Worldwide Next Generation Community with North American Debut of SingStar(TM) on PLAYSTATION(R)3

SingStar PS3 Elevates Social Gaming with Personalization and Community Functionality

FOSTER CITY, Calif., May 20 /PRNewswire/ — Sony Computer Entertainment America Inc. (SCEA) announced today the North American release of SingStar(TM) exclusively for PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Developed by Sony Computer Entertainment's Worldwide Studios, London Studio, SingStar PS3 takes the successful interactive singing experience established with the popular PlayStation(R)2 franchise to the next level by giving players access to purchase hundreds of songs and videos across multiple genres, build and customize party playlists and build a community of user-created performances.

With more than 12 million franchise units sold worldwide on the PlayStation 2 computer entertainment system, SingStar makes its US PS3 debut with a Blu-ray Disc(TM) containing 30 chart topping singles and videos from today's hottest artists and legends including The Killers, U2, Smashing Pumpkins, Outkast, R.E.M., Radiohead, Britney Spears and The Pussycat Dolls. In addition to the new songs available on the disc, SingStar PS3 provides players with access to a catalog of hundreds of downloadable songs featuring the real artists and videos, via the PS3 online SingStore(TM). Available at $1.49 for each individual track, players can choose from songs and videos across multiple genres to create their own personalized party playlists. Over 200 downloadable songs will be available within the North American SingStore on day one with the goal of adding approximately 25 to 50 new songs each month.

Bringing social networking and user-generated content to the forefront of social gaming, through utilizing the PLAYSTATION(R)Eye camera, players can become global stars with My SingStar Online(TM) where they can share their personal SingStar performances with the online worldwide SingStar community via captured video, audio and photos. Players also will be able to view and rate videos created by others, as well as check out the community's top performers with the newly added feature of weekly highest-rated videos. My SingStar Online already has proven to be a top destination for SingStar fans abroad following the game's European release this past holiday, attracting 140,000 registered users who, combined with visitors to http://www.singstargame.com, have shared over 20,000 videos of their SingStar performances that have been watched a total of 2.5 million times.

"The worldwide success of SingStar continues to spread across North America due in large part to its casual-friendly, social gameplay," said Jeff Reese, director, software marketing, SCEA. "PS3 has allowed us to evolve the SingStar experience, growing beyond simply expanding the library with new tracks. Adding new next-generation features such as the SingStore and My SingStar Online, SingStar PS3 is the complete party package with an

ever-growing downloadable catalog, global community-driven content and innovative, social networking features."

In addition to the inclusion of the weekly highest-rated video feature, a number of other enhancements were added to the game today via a free patch for North America. New features include enhanced harmony duets, separate Battle mode difficulty selections, a lag calibration feature for different TV types, and PSP Remote Play. The new Harmony Duet mode allows for scoring of melodies with specifically selected duet tracks, while the Battle mode difficulty selection lets players choose their own individual difficulty rating when in Battle or Duet mode. For those on-the-go wanting to have their playlist ready when they arrive home, they can now access the SingStore and My SingStar Online with PSP Remote Play. With Remote Play, players can browse, stream and remotely launch downloads from the SingStore, as well as check out their profile on My SingStar Online.

SingStar PS3 will be available both as a stand-alone disc and as a bundle packaged with two high-quality USB microphones. Fans who own microphones from the SingStar PS2 library can put them to use with SingStar PS3. Since the franchise launched on PlayStation 2, the North American SingStar catalogue has grown to 150 songs and includes a mixture of genres from 90's to pop.

The independent Entertainment Software Rating Board (ESRB) has rated SingStar "T" for Teen. For more information about the ESRB visit http://www.esrb.org.