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Slurpee Rocks Out With Guitar Hero
As a certified Slurpee addict, the press release for the massive May cross-promotion for Guitar Hero: Aerosmith, the Xbox 360, and 7-Eleven's Full Throttle Frozen Blast Slurpee initially read "blah blah Slurpee blah Slurpee for Fahey" until I read through it a couple more times. 7-Eleven, Microsoft, and Activison are teaming up for a massive May PR blitz for the upcoming game and the new Slurpee flavor, where lucky consumers within range of Slurpee goodness will be able to purchase special cups with codes that can be redeemed via Xbox Live for Microsoft points, with chances to win copies of Guitar Hero: Aerosmith every hour of the month. 10 winners will also be receiving an Xbox 360 console along with their GH: A. Along with the contest, 7-Eleven will be strategically placing giant Guitar Hero poster tear-off pads, while media vans featuring 6 by 12 foot video screens with playable versions of the game will be touring store locations. Guitar Hero cups may just be a sign that it is time for my annual Slurpee road trip to the closest 7-Eleven to Atlanta, some 300 miles away. *sigh* More »
9:20 AM on Fri May 2 2008
By Mike Fahey
3,485 views,
50 comments
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