1989 Press release announcing executive hiring at Sega of America...

Based in South San Francisco, Sega of America Inc. is a wholly owned subsidiary of Sega Enterprises Ltd./Japan, recognized as a global leader in the high-technology entertainment game industry.

Sega's worldwide activities involve the conception, creation and sale of consumer electronics and entertainment products, including coin-operated arcade games and home video hardware, software and electronic toys, and the operation of arcade centers.

1990 Press release announcing Thomas Kalinski becoming president of Sega of America
(Note: Some of these descriptions are for the Japanese home company; others for the American subsidiary)...

Sega Enterprises Ltd./Japan is a 39-year-old worldwide leader in high-tech electronic entertainment systems and toys. Sega, a public company listed on the first section of the Tokyo Stock Exchange, is one of the fastest-growing companies in Japan.

1995 Press release announcing Sega's intent to not just support the Genesis and the Saturn, but to start a company called Sega Soft that would "focus on developing content for multimedia PCs and the Internet"...

Sega Enterprises Ltd., is a nearly $ 4 billion company recognized as the industry leader in interactive digital entertainment media and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.segaoa.com.

2000 Press release announcing the debut of the Dreamcast game Sonic Shuffle
(Note: Sega's getting more verbose, but it's awkward to see that that company dollar value they cited five years prior has shrunk so much. But check out their better URL. The company would be a third-party developer within a year.)...

Sega of America is the American arm of Tokyo, Japan-based Sega Corporation responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Corporation is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at www.sega.com.

2005 Press release announcing the development of Full Auto and Condemned: Criminal Origins for the Xbox 360...

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com/usa.

2009 Press release announcing the release of Let's Tap
(Note: I'm sure people are busy at Sega, but did nothing change in four years? There's nothing new to say about the company?)...

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com/us.

I could now ask you readers how you would describe Sega, but that might be asking for trouble.

1987 Nintendo financial earnings report...

Nintendo of America Inc. is the U.S. marketing and sales arm of Kyoto, Japan-based Nintendo Co. Ltd., the world's leading manufacturer of electronic games.

1990 Press release announcing EA becoming a Nintendo-licensed developer...
(Note: "electronic games" has become "video games"... hooray!)

Nintendo of America Inc. is based in Redmond, Wash., and is a wholly owned subsidiary of Nintendo Co. Ltd. of Kyoto, Japan, the world's largest manufacturer and marketer of video games.

1995 Killer Instinct press release...

Nintendo Co. Ltd. of Kyoto, Japan, is the leader in the worldwide $ 15 billion retail video game industry. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American homes own a Nintendo system.

2000 Press Release Announcing Pokemon Gold and Silver Strategy Guides
(Note: PlayStation has passed Nintendo in the market at this point, just as Nintendo becomes much more descriptive of what it has accomplished.):

Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, has created such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokemon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, Game Boy and Game Boy Color - the world's best selling handheld video game systems. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in North America.

2005 Press Release Hyping Animal Crossing Wild World
(Note: Nintendo puts its home console as third-fiddle to its two handheld platforms and adds Metroid to the list of characters it name-checks. Nintendo also dubs itself an "innovator.")...

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy Advance SP, DS and Nintendo GameCube systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 2 billion video games and more than 360 million hardware units globally, creating enduring industry icons such as Mario and Donkey Kong and launching popular culture franchise phenomena such as Metroid, Zelda and Pokemon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

2009 Press Release Announcing New Starfy Game
(Note: Now Nintendo is a "pioneer," one proud to name-check all of its major systems except the NES and Virtual Boy.)...

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS and Nintendo DSi systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

I could now ask you readers how you would describe Nintendo, but that might be asking for trouble.