Segata Sanshiro is back! We know that the greatest video game ad man is appearing in the Sega meets Namco Bandai meets Capcom collaboration title, Project X Zone 2. Yesterday in Tokyo, the game’s producer Kensuke Tsukanaka said that it was Namco Bandai who originally wanted Segata Sanshiro in the game. Interesting!
Project X Zone 2 is a strategy RPG that’s a little nuts. It stars characters from Mega Man, and Resident Evil, and Devil May Cry, and even Yakuza. Most excitingly, though, it will also star console mascot and personal role model Segata Sanshiro.
If you think I mean Sonic, get out. And don't come back.
Sony's fictional executive Kevin Butler has won himself a legion of fans. Which is great! Kevin Butler, though, ain't got shit on Segata Sanshiro.
Forget the Sega Rambo arcade game for a moment, look at that mullet! Look!! That business-in-the-front party-in-the-back belongs to none over than Hiroshi Fujiioka, the Sega Saturn's human mascot Segata Sanshiro. In the late 1990s, that character went around telling people to play the Sega Saturn — and had a truly…