Here's how things are working now. Sega of America and Sega of Europe CEO Naoya Tsurumi is now responsible for Sega operations in all three major markets, adding Sega of Japan to his rather large plate. Meanwhile, Mike Hayes will be stepping into the newly-created position of President & COO of both Sega of America and Sega of Europe, which more than likely entails a great deal more air travel.

"I'm delighted to be heading up the SEGA Western territories at such an exciting time in the company's resurgence as a leading videogame publisher around the globe," said Hayes. "As shown at E3 last week, SEGA has a winning line-up of titles over the next 12 months and beyond. The management changes announced today will ensure that SEGA's Consumer Business is positioned for long-term growth and success."

Hopefully this new, unified Sega will continue the recent trend of not doing anything with the Sonic franchise other than the odd racing or sports spin-off to appease the kids, while delivering daring new experiences like Bayonetta and MadWorld, even if the latter sold like hotcakes laced with poison.

In our last video featuring Sega of America's Simon Jeffery, the president of the company explains why we haven't seen any System 16 or System 24 games on Xbox Live Arcade or the PlayStation Network. He also talks about his reluctance to put some of those games on Live due to Microsoft's requirement to update a game's graphics before porting.

Among the revelations: Sega starting courting the former Clover folks as soon as there the problems with Capcom became public and Mad World was created mostly behind closed doors on Sega's faith.

Check out our other Jeffery and Sega stuff here:
Another Mario Sonic Collaboration in the Works?
Sega: The iPhone is as Powerful as the Dreamcast
Sega E3 Coverage