360 To Sponsor Football Team, Did Not Get Dreamcast Memo

The Seattle Sounders will be joining the the MLS next year. Means they need a big-time sponsor. Lucky Microsoft were just up the road, then, because it's been announced that the team's sponsor for next season will be...the Xbox 360. As such, the team will have "Xbox 360 Live" splashed across the front of their kit, and the Sounders' home ground will also be referred to as "The Xbox Pitch at Qwest Field" during games. Last time a console was the major sponsor of a football team was when Arsenal's home kit had Dreamcast all over the front of it around a decade ago. That did not end well. Lucky for 360 fans, I don't think it costs quite as much to sponsor the Sounders as it does Arsenal (whose last deal cost Emirates airline $200,000,000). Oh, and the shirt's green! That's got to count for something. More »