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    Scottish Government Fighting Drunk Driving With Xbox 360

    The Scottish Government is worried about youth adult drunk driving. During their most recent drunk driving initiative, police caught 150 people under the age of 25 (granted, there are roughly 5 million people in Scotland, but the BBC feels the stat is important, so we're letting you know). Now Scotland is putting £10,000, or almost $20,000, behind in-game sober driving ads. They'll be popping up within online-enabled games Need for Speed: Carbon, Project Gotham Racing 4 and Pro Evolution Soccer 2008. Transport Minister Stewart Stevenson had this to say about this new campaign:

    It is innovative, it is new, and it is far removed from the more traditional methods we have been using. I believe that is what we need if we are to reverse the number of Scots families suffering the tragedy of a loved one being lost.
    It's good to see bureaucracy tweaking their gameplan with the times. Hopefully Scotland finds their money well-spent.

    Xbox games tackle drink driving [bbc]

    11:30 AM on Mon Dec 24 2007
    By Mark Wilson
    2,569 views, 21 comments

    Latest by L_K_M: They should just let them play Burnout Paradise and then explain to them how their bodies look after a crash. more »

  • academics

    Look Ma, My DS Made Me Smarter!

    Or at least a better at math - so says a small study conducted with primary school students in the Scottish city of Dundee. The wee kidlets were divided into three groups of 30 for the ten week study: one group played More Brain Training every morning for 15 minutes prior to lessons; another group used 'Brain Gym,' which is a series of physical exercises designed to stimulate brain activity; and the final group did nothing. Based on the math test given at the beginning and end of the project, the researchers found the Brain Training group made gains across the board, while neither of the other two groups showed such gains. And there were more benefits to some quality time with the DS in the morning: More »

    1:30 PM on Sat Oct 27 2007
    By Maggie Greene
    4,821 views, 46 comments

    Latest by Trackback: Test bench: gaming computers - Times Online The Times (stuffy, right-wing british newspaper) is doing gaming rig rundowns. This is more »

  • wii

    Personal Trainer Offers Wii Workout

    We've all heard the stories about people using Wii Sports as a workout tool, but personal trainer Zander Urquhart of Glasgow, Scotland is taking Wii fitness to new a new level. He has started offering classes that utilize the Wii as a workout machine. He started off by offering the classes fro kids, but then saw the popularity quickly spread to adults as well. Up to four people can participate in each class and according to "University Studies", players could burn up to 125 calories in a fifteen minute session. Mr. Urquhart is purportedly the first person to use the Wii in this manner, but I doubt he will be the last. More »

    11:00 AM on Sat Apr 7 2007
    By fdemarco
    6,039 views, 22 comments

    Latest by l31RD: my daily shit: school= 8hrs biking=2-3hrs wii=at least 2 hrs more biking=1-2 hrs we can all smuggle in wii time to stay fit more »

  • state of emergency

    State of Emergency 2 Sucks Mightily, Destroys Scottish Game Studio

    GameDaily has a titter-inducing little article about the doomed release of State of Emergency 2, and the subsequent destruction of its parent company's Scotland division. Commented DC Studios chief executive Mark Greenshields: More »

    5:40 PM on Mon Jun 5 2006
    By egauger
    41 views, 4 comments

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