At this week's SEMA (Specialty Equipment Market Association) show, nestled within the Sony "Xplod" booth, lives this heavily customize 2004 Scion xA. Custom painted in PlayStation 3 red and black, the car also contains a real, working, all-hooked-up PS3.

Hooked up to what? Tons of monitors! A roof embedded 46" widescreen TV, another 26" TV in the rear hatch, and thirteen additional monitors installed throughout the interior means your passengers can watch you play Gran Turismo HD from any angle.

Plus, they removed the steering wheel, which, if I'm reading the narrator right, means the car is now controlled with a PlayStation 3 SIXAXIS. If so, cool, but I somehow doubt it.

Check out the video at CarTV to see it in action. Michael McWhertor

SEMA: Sony PS3 Scion xA

Penny Arcade Expo, already basking in the glow of E3's wreckage, announced today that they will be giving a brand new 2006 Scion xB (Tha'ts a car, btw.) to the winner of the Omegathon III. The boxy car will include a flipdown 15-inch widescreen monitor, Xbox 360 Premium System, 6-speaker sound system with CD/MP3 player, custom taillights and wheels with low-profile tires. It sounds like the perfect road-trip vehicle for next year's PAX.

The Omegathon III is a three-day gaming tournament, the gaming tournament actually, where contestants have to duel in a range of mystery games. I think next year they're going to be giving away Tycho's immortal soul... and a twinkie. Brian Crecente

Penny Arcade [PAX]