It's schoolgirls in sailor suits. Make that zombie schoolgirls in sailor suits. Oh, did I mention there's dancing, too? There is.
If you were in Japan during the 1990s, you saw them: loose socks. Well, among some kids, they're back.
Ch-ch-ch-changes. Over the years, Japanese schoolgirl outfits certainly have evolved. How much have they changed? See for yourself.
All the chairs and desks were over turned. On the chalk board, the kanji character "shi" (死) or "death" was scrawled. But that wasn't all.
He's called the "Sailor Suit Old Man." And he's called that for good reason, too. Whenever you see Hideaki Kobayashi on the weekend, he's dressed as a Japanese schoolgirl.
For some in Japan, schoolgirls are an object of fetish. That can manifest itself in their appearance in mainstream media, whether that's cartoons or video games, or in far more unsettling and immediate ways, such as creeps trying to take photos up female students' skirts.
Over the years, Japanese schoolgirls have spearheaded an array of trends. They've set the agenda. From tech to fashion, they've been innovators, dictating to the nation what's cool and what's not.
Seventeen year-old idol Karin Aiba is promoting PSP game Dangan-Ronpa in 15 second TV ads. The making-of documentary is way longer and has added curry eating. Mmm curry!