Seriously, try to look away.
You may be asking yourself, why would anyone strap on an Oculus Rift while riding an actual roller coaster—why not just enjoy the experience of riding the roller coaster? Good question. And yet these guys snuck an Oculus Rift on a a real ride anyway.
You'll have to visit the Alton Towers Resort in the U.K., but Sega Europe has inked an "exclusive video game rights" deal with the amusement park, which includes a "ride and stay experience." Can we please have more double entendres?