Seriously, try to look away.
Growing up outside of St. Louis, there was a Six Flags only a forty-minute drive away. You could look right off the highway and see the sprawling parking lot, the giant Ferris wheel, and the twisted metal of all the roller coasters. The most imposing snake-like construction was Batman: The Ride.
You may be asking yourself, why would anyone strap on an Oculus Rift while riding an actual roller coaster—why not just enjoy the experience of riding the roller coaster? Good question. And yet these guys snuck an Oculus Rift on a a real ride anyway.
You'll have to visit the Alton Towers Resort in the U.K., but Sega Europe has inked an "exclusive video game rights" deal with the amusement park, which includes a "ride and stay experience." Can we please have more double entendres?