Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It's the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here's a leaked marketing plan from Sega that lays bare the marketing…
Rise of Nightmares will get your blood pumping, even if it is just from standing up and going through the motions of killing virtual enemies.
Kinect game Rise of Nightmares has its issues, having a zombie as a spokesperson is not one of them.
Having enlightened us on the control scheme
I get the point; this is an M-rated Kinect game. Can you please stop throwing blood all over me, Sega? Oh god, it's in my mouth.
Rise of Nightmares is shaping up to be, if nothing else, the most adult video game coming to the Xbox 360's motion-sensing Kinect peripheral.
Sega's Kinect title Rise of Nightmares
There is something wonderful about air chainsawing zombies. And air cleavering them. And air sheering them.
You want a mature Kinect title? Sega's got your mature Kinect title in Rise of Nightmares, featured in this E3 trailer that looks like one of today's edgier horror films threw up.
Can you recall the difference between Project Dark, Project Draco and Codename D? Can you tell your Shadows of the Damned from your Rise of Nightmares? We are past Tokyo Game Show 2010, but we are not past the confusion.
If Haunt is the kinect horror game for the family and kids, Sega's Rise of Nightmares sounds like the horror game for those of you who really like their horror. Think Silent Hill, with waving arms.
