Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It's the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here's a leaked marketing plan from Sega that lays bare the marketing…
Having enlightened us on the control scheme
I get the point; this is an M-rated Kinect game. Can you please stop throwing blood all over me, Sega? Oh god, it's in my mouth.
Sega's Kinect title Rise of Nightmares
There is something wonderful about air chainsawing zombies. And air cleavering them. And air sheering them.
Can you recall the difference between Project Dark, Project Draco and Codename D? Can you tell your Shadows of the Damned from your Rise of Nightmares? We are past Tokyo Game Show 2010, but we are not past the confusion.
If Haunt is the kinect horror game for the family and kids, Sega's Rise of Nightmares sounds like the horror game for those of you who really like their horror. Think Silent Hill, with waving arms.
