Here’s How Sega Thought They Could Sell You A Crappy Kinect Game

Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It's the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here's a leaked marketing plan from Sega that lays bare the marketing… » 4/27/12 2:30pm 4/27/12 2:30pm

Rise of Nightmares Promises Only the Story is On Rails

Having enlightened us on the control scheme for Rise of Nightmares, the zombie-genre M-rated Kinect game, Sega seems to understand that for this genre on this device, people aren't so much interested in story, just wielding virtual chainsaws to rip apart the undead. Hence the peppy elevator music and ironic tone in… » 8/18/11 12:30am 8/18/11 12:30am

Rise of Nightmares is the E3 Floor Show Funhouse

Sega's Kinect title Rise of Nightmares was displayed for E3 visitors within a spooky, cage-like structure on the floor show. Wandering past it on multiple occasions, I had the impression of visiting a traveling carnival. Our own Brian Crecente took a moment to capture the attraction, and explain what we can expect… » 6/09/11 8:30pm 6/09/11 8:30pm