Here’s How Sega Thought They Could Sell You A Crappy Kinect Game

Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It's the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here's a leaked marketing plan from Sega that lays bare the marketing… »4/27/12 2:30pm4/27/12 2:30pm