Rethinking Kids' Games: Disney Interactive At E3
What determines whether or not a title is a "kids' game" or not? The simplicity of gameplay? Kid-friendly branding, like licensed TV stars or cartoons? Do you associate kids' games with low quality?
What got me thinking about this was a stroll through Disney Interactive's E3 booth, where I peeped Ultimate Band for Wii and DS. In the Wii edition, players can pick one of four band roles - frontman, guitar, drums and bass - and simulate the instrument of choice through what's essentially air guitar using the Wii remote and Nunchuk. The frontman role focuses more on aerobic performance - think Namco's new We Cheer or the new Rabbids title, to which I saw a lot of people my age or older joyfully disco-dancing on the show floor.
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