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Randy Pitchford

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industry

Nolan Bushnells Pooh-Poohs In Game Ads

Atari founder and old dude Nolan Bushnell doesn't like in-game advertising. He doesn't believe those kinds of ads are very effective. Says Bushnell:

I don't believe those kinds of ads are very effective.

SEE? Bushnell's rationalization is that while playing have to focus on the in-game objectives and can't be bombarded with ads. We disagree! Gearbox's Randy Pitchford has done a pretty damn good job of convincing us otherwise. Thanks for that, Randy!
In-Game Ads Don't Work [MTV]

11:00 PM on Wed Apr 30 2008
By Brian Ashcraft
1,242 views, 27 comments

Latest by liquidnumb: I discovered the new Harold and Kumar because I play Quake Wars. more »

gearbox

Gearbox Boss "Shares Contempt" For In-Game Ads

Gearbox boss Randy Pitchford recently signed off on an in-game advertising deal with ad company Double Fusion. Cue upset gamers saying all kinds of nasty things to Randy both behind, and in front of, his back. Well, he's having none of that, and has set the record straight on what the deal means for upcoming Gearbox games, not only promising "we hate exploitive advertising that doesn't offer value to the gamer", but also providing examples of how it's being implemented into their next Brothers in Arms game - dare I say it - tastefully, by using only era-appropriate companies and artwork (in this case, a battle featuring a circa-1944 Philips factory in the Netherlands). If like me you keep a small fire burning for all things historically interesting, it's a good read.
Game Ads Done Right [Gearboxity]

10:00 AM on Sat Mar 29 2008
By Luke Plunkett
4,198 views, 42 comments

Latest by freespeech: What's the big deal, REALLY???? Are you people so brainwashed that when you see an ad you have to more »

gearbox software

Gearbox Hints At Something Huge

The president of Gearbox Software, Randy Pitchford, has already put the hype train into motion for their next unannounced title today, seeking a senior artist for a project so massive that "when you find out what this is, you'll likely agree that I can't oversell this one." A currently open job listing at the Gearbox official site reads "trust us, it's huge", pointing to a "megaton" AAA release. So what are they working on? More »

3:40 PM on Mon Feb 4 2008
By Michael McWhertor
12,235 views, 148 comments

Latest by sokhead: @Philonious: haha u may hbe rightbut hopefully not more »

space is the place

New Details of Aliens Games


Although Sega hasn't said much about the Aliens game that will be coming out, the developer for the game, Randy Pitchford at Gearbox, has let some of the cats out of the bag. The game, which is based on that classic sci-fi sequel by James Cameron, will be a first-person shooter that follows the character Colonial Marine, a soldier that accompanies Sigourney Weaver in the movie. More »

10:40 AM on Mon Jun 4 2007
By Kim Phu
2,963 views, 37 comments

Latest by madflava: There have only been two Aliens games I have ever liked. The first one was a mod for Doom. The second more »

ps3

Game Devs Rap PS3

If you're wondering what actual game developers think of the PS3, Next Generation has a pretty fascinating Q&A with seven devs — Randy Pritchford of Gearbox Software, Brad Foxhoven of Titan Productions, Chris Charla from Foundation 9, Loren Hillberg of Macrovision, Bill Gardener from Eidos and a couple other guys — asking them for their impressions on the PS3s launch, specs and strategy. More »

10:40 AM on Mon May 1 2006
By brownlee
181 views, 5 comments

Latest by wearedoomed: It's too bad that most of these guys totally overstate the importance of online gaming. OF COURSE the people that more »