“This is a new and highly innovative use of dynamic in-game advertising and really demonstrates the creativity and marketing power of this medium,” said Cory Van Arsdale, CEO of Massive.

He took the words right out of my mouth. Hit the jump for details on the hunt, which runs through August 25th.

Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow Six: Vegas 2”

In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers.

NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film “Tropic Thunder,” the companies have placed an interactive scavenger hunt in “Tom Clancy’s Rainbow Six: Vegas 2,” published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.

“This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see ‘Tropic Thunder,’” said Amy Powell, senior vice president of Interactive Marketing for Paramount Pictures. “We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”

Gamers see a series of nine branded “clues” within “Tom Clancy’s Rainbow Six: Vegas 2,” each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for “Tom Clancy’s Rainbow Six: Vegas 2,” and will be entered into two prize drawings. In the first drawing held July 31, 25 winners received a “Tropic Thunder” Gift Pack: two tickets to “Tropic Thunder” and a “Tropic Thunder” T-shirt and hat.* The second drawing, on Aug. 22, will award one grand prize winner an Xbox 360 Elite system as well as a one-year Xbox LIVE subscription and a collection of Ubisoft’s upcoming video game releases.**

“This is a new and highly innovative use of dynamic in-game advertising and really demonstrates the creativity and marketing power of this medium,” said Cory Van Arsdale, CEO of Massive.

The scavenger hunt began on July 18 and will run through Aug. 25 to drive awareness leading up to the movie opening on Aug. 13.

The fix? I mean the official frickin' fix? The Register says an Ubisoft employee uploaded a fix to the company's support site that was actually a hack written by software pirates to defeat the disc-check. Yeah, Ruh-roh, Rubi. And presumably that guy has stepped in Ubi-doo, as the company removed the executable and is "thoroughly investigating the matter."

Users on Ubisoft's official forum — where discussion of these cracks is forbidden and punished — alerted the company to the fact that R6Vegas2_fix.zip was actually a cracked version of the executable modified by piratcy group Reloaded. That begat some ironic, if not amusing, responses.

We're looking into this further as this was not the UK Support team that posted this, however if it is an executable that does not need the disc I doubt it has come from an external source. There'd be very little point doing so when we already own the original unprotected executable. As soon as we find out more about this we'll let you know.

[Jeopardy music]

Then, later Friday:

The file was removed from the site over a week ago now and the matter is being thoroughly investigated by senior tech support managers here at Ubisoft.

Needless to say we do not support or condone copy protection circumvention methods like this and this particular incident is in direct conflict with Ubisoft's policies.

How about that! They used a freaking file that was, technically, someone else's IP. So they pirated from pirates to defeat their own copy protection. There's a hall of mirrors of irony here and, to say the least, it's some major stank on Ubisoft. It would be for any game company

Ubisoft Pirates Game Fix from Pirates [The Register via GamersReports]

• There are two new OctoCamo patterns available for download on Metal Gear Solid 4. Laughing Camo raises your enemies' laugh emotion when they spot you; Raging Camo boosts enemies' rage emotion when they spot you. They're out as of now, reports Gaming Bits.

• The new Rainbow Six Vegas 2 patch is out and available for download. We tipped you to it last week. This download gives you a map-pack and a game patch with lots of tweaks to gameplay and achievements. It is entirely free also. Enjoy.

• Reader Max W. writes to say that the demo for Mobile Suit Gundam: Operation: Troy is out on the Japanese Xbox Live Marketplace. "And it's awesome." I'm not in touch with Bash right now to verify, but there's another freebie to play if you're on that network. Gundam did wonders for 360's June sales, as we wrote earlier.

New OctoCamo Patterns Now Available [Gaming Bits]

OK, so, Ubisoft about a couple days back sent out word on its forums about the DLC coming in the "early July" (not more specific, sorry) release of Rainbow Six Vegas 2's Fan Pack. There will be several new gameplay details and three maps. It's all free, and will all be available via Ubi's site, Xbox Live Marketplace, or Playstation Network depending on your flavor of platform.

Re: the maps (from Ubi's post).

There are three maps included in the free DLC: Murdertown – Dark, CQB Training – Dark and best of all the much-requested fan favourite Calypso Casino! The three map layouts have not been changed. The re-lit “Dark maps” have a very eerie atmosphere, and may require players to use night vision to spot enemies. Calypso Casino returns with updated lighting and textures. The three maps are playable in all Versus modes and Terrorist Hunt.

As for gameplay, there are new ranks, new A.C.E.S., some rebalancing of weapon characteristics, multiplayer tweaks, and a handy-dandy frag indicator to help you not get your ass blown off. The entire announcement is quoted after the jump, plus the video (hosted at Gametrailers) referenced in the announcement.

Hi everyone,

I am very pleased to announce that Ubisoft will be releasing a Fan Pack to all Rainbow Six fans. I am also here to give you better insight and clarification on what the Fan Pack contains:

The Fan Pack includes an Update for the game and DLC (downloadable content). The first thing that may come to mind is: “Is this free?” Yes it is, including the DLC. This pack will be available via Xbox Live Marketplace, PlayStation Network and ubi.com in July 2008. You can find out more about the Fan Pack in this video.

*** Update Features ***

New Ranks
An additional 99 Elite Ranks have been added for bragging rights. For those of you who are already Elite, you may have noticed that your XP continued to accumulate while playing. Once you have the update, your XP will automatically be applied towards the new Elite ranks, so it is possible that you have already ranked up multiple times past Elite.

New A.C.E.S.
A total of 100 A.C.E.S. are available for each category: Marksman, CQB and Assault. Each A.C.E.S. level past 20 will reward you with 5000 XP that applies to your rank. For players who have already reached A.C.E.S. 20 and continued to collect A.C.E.S. points, you will be happy to know that the update will automatically advance you to the level you have earned. For example, if you have enough A.C.E.S. points to reach Marksman 25, you will automatically be at Marksman 25 and earn 25000 (5000 x 5) towards your next Rank.

Grenade Indicator
When you are within the damage radius of a Frag or Incendiary grenade, an indicator will appear on-screen telling you which direction it is. The indicator can show multiple grenades at once.

Weapons & Gadgets Balancing
Here are a couple of notes about Weapons and Gadgets:
• Explosion delay of the incendiary grenade has been increased
• Detonation speed of the C4 has been slightly increased
• Increased the damage of Sniper Rifles at long range
• Increased the base accuracy of the Light Machine Guns
• Adjusted the rate of fire for some of the Assault Rifles, Shotguns and an SMG
• Sped up the time it takes to zoom in & out with weapons, making it more responsive

To better clarify: the zoom for all firearms have been significantly sped-up and you can now fire DURING the zoom transition.

Respawns in Team Deathmatch – Host Option
An added host option has been added for Random Respawns. Random Respawns OFF will play like the classic Versus style where each team spawns in their designated Alpha or Bravo base. Random Respawns ON will have your players spawn randomly throughout the map after they die the first time.

Voice Chat – Host Option
Added as a host option for Player Match & System Link, players now have the option to talk to their team mates while dead.

Score in Deathmatch
Displayed on the bottom left of the HUD in Deathmatch, players can now see their score along with the top opponent’s score.

Team Leader - Spawn Change
Players now respawn next to the leader by default, unless players specifically choose to spawn back at the base.

Show Dead Players in Lobby
Players who no longer have lives remaining will now have a skull icon displayed next to their name in the pause menu.

Terrorist Hunt Spawning
Terrorists will no longer spawn right in front of you or behind you, or in a room you just cleared.

* * * * *

High Stakes Setting
High Stakes is a host option for every Versus mode that really pushes tactical gameplay to the next level. Here’s a detailed description of High Stakes:

Limited HUD (High Stakes)
The Radar is disabled. Enemies will not be visible on the Tactical Map (back button on 360/select button on PS3). Grenade indicator is disabled.

Health System (High Stakes)
Health regen is disabled. If you are shot and close to death, you’ll enter a visual state of critical health (screen turns monochromatic).

Cover System (High Stakes)
The cover system as been changed in High-Stakes mode to encourage players to peek instead of pop-n-shoot. The camera has been moved so your character cannot look past their cover unless they expose themselves around a corner.

Weapons & Gadgets (High Stakes)
Aim Assistance has been completely disabled. Bullet spread has also been increased when not zoomed-in (you will notice your crosshair indicators are much wider when not in zoom). Realistically, a person holding a gun would have better aim when zoomed-in than when he’s walking around. This encourages players to really take aim instead of run-n-gun. Also remember that the zoom time has been sped-up and you can now fire WHILE you zoom in and out. Players now have less ammunition (1 for each gadget you choose and less clips for your guns) so you really need to play conservatively and rely on precision use of ammo.

Kill Camera & Friendly Fire (High Stakes)
Kill Camera is always disabled and Friendly fire is always enabled.

*** DLC ***

THREE FREE MAPS
There are three maps included in the free DLC: Murdertown – Dark, CQB Training – Dark and best of all the much-requested fan favourite Calypso Casino! The three map layouts have not been changed. The re-lit “Dark maps” have a very eerie atmosphere, and may require players to use night vision to spot enemies. Calypso Casino returns with updated lighting and textures. The three maps are playable in all Versus modes and Terrorist Hunt.

This Fan Pack is dedicated to all of you in the Rainbow Six community. Everything in this update and DLC comes directly from you on the forums, private messages to us and even matches the team has played with you all online. We’d like to sincerely thank you for your continued support and feedback. See you online!

Update by Ubi.Vigil:

We're sure some of you are wondering when it will be available on platforms other than UK PS3s. This early release was a result of a miscommunication with Sony, we apologise for any confusion or frustration this sudden release caused. Until the release of the update in other PS3 territories, UK PS3 players will only be able to play with other UK players.

The full Fan pack, including all maps, fixes and changes, will be available on PC, Xbox 360 and PS3 in early July.

Best Regards,
Ubi.LevelUp - Community Developer
Rainbow Six Vegas 2

Fan Pack Details [Ubisoft Forums via Blue's News]

Meanwhile the Gold Box deals have kicked off with Rainbow Six Vegas 2 for $29.99, which is going pretty fast, to be followed up with Scene-It at 10 Pacific, possibly Madden at 2, and possibly Frontlines: Fuel of War at 6.

The fact that Amazon keeps cranking these video game day deals out means that the gamer response has been overwhelming, so as long as we keep buying they'll keep discounting until we form a giant, writhing, perpetual sale engine, which sounds terribly sticky.

Amazon Deals Of The Day [Amazon - Thanks Ben!]

"We're pleased to have Call of Duty 4 leading the way in the FPS genre, with recent launches such as Army of Two and Rainbow Six: Vegas 2 failing to inspire. Call of Duty 4 has been a phenomenal success for us and reflects Activision's commitment to creating truly ground-breaking games."

Activision: Vegas, Army of Two "failing to inspire" [CVG]

To unlock the gun go to the main menu of the game and do the following:

(Hold RB) Down, Down, Up, Up, X, B, X, B, Y, Up, Up, Y

This is almost as good as that free Comcast map.

Rainbow Six Vegas 2. Free Best Buy gun code [Hushed Casket]

You can get complete instructions on how to load up this special map her on the GameInvasion website.

Vegas 2 can, at times, dip into the monotonous and the AI is spotty, but overall the game delivers a fun experience.

Loved
* Totally Tactics:The thing that separates Rainbow Six from other shooters is its heavy reliance on tactics and this game requires it in spades. You can use a snake cam to peek under doors and mark targets, clear rooms with flash bangs, grenades or smoke and almost have to slowly work your way from cover to cover to methodically clear a room.
* Deep maps All of those tactics would be for naught if it weren't for the incredibly detailed maps that let you find multiple routes into the same spaces, crawl through windows, and rappel, head first, down buildings. Vegas 2 has one of the most eclectic mix of detailed maps I've seen in a shooter.
* Multi multiplayer Not content to include just versus online multiplayer, Vegas 2 also has terrorist hunt which has you trying to find and kill a set number of bad guys in a time limit; and co-op play, which allows you to play through the entire game with a friend. And co-op Rainbow Six can be quite a blast.
* Customization This Vegas has all of the weapons, camo, clothing and gear as the last, plus a bit more, including 11 new weapons. Another nice touch is the ability to hop into an outfitting menu as you ride in a helicopter to the next mission, without having to stop the briefing. You can also now carry over the experience earned in single player to multiplayer, and vice-versa.

Hated
* Uneven AI: The game's artificial intelligence, both friendly and enemy, can at times be brilliant, flanking your position, laying down cover fire, clearing a room of bad guys with tactical sweeps. But just when you think you've met your match, you'll run up on an enemy who literally just stands there staring at you until you decide you should probably shoot him.
* A winding tale: There's something to be said for a game that delivers a lot of substance, but sometimes there's even more to be said about a producer who knows when to start cutting. Vegas 2's plot is so convoluted that it can feel monotonous. Worse still, it is so packed with false endings that the real one, which wraps up with an almost humorous monologue, feels flat and anti-climatic when it finally arrives.
* Finishing touches The game doesn't quite look and feel like a true sequel. The graphics aren't really improved, with draw distances that can be surprisingly short, and there is still a bit of slow down and stutter at pivotal moments.

Rainbow Six Vegas 2 is a fine addition to the Rainbow Six library, giving gamers a lot of new maps to stalk through, hunched over, with a buddy or on their own. What it doesn't do, really, is introduce anything new to the formula. There are plenty of neat little tweaks and co-op play, while not fully drop-in, drop-out, is a fantastic addition. But in the end you're still playing Rainbow Six Vegas, with the same look and feel as the original.

If you weren't a fan of the original, then Vegas 2 probably isn't for you. If you were, this is a must buy if for no other reason than to go through the game with a friend in co-op.

Rainbow Six Vegas 2 was developed by Ubisoft Montreal, published by Ubisoft and released on March 18. Retails for $59.99. Available on PlayStation 3 and Xbox 360, reviewed on Xbox 360. Played single player campaign to completion, tested multiplayer modes. Did not create any baby heads.

My excitement was quickly deflated when I realized that while the disc does have some neat EndWar stuff, it doesn't include a demo. Dammit! You do get the announcement trailer, a GameTrailers special about the game called "the future of war" and an EndWar sneak peek preview, featuring the Frag Dolls.

Sucks about the demo, but it's free and still a neat idea.

We got five, count em', FIVE gameplay clips from Rainbow Six Vegas 2. Comment Baron Witzbold has some suspicions about the multiplayer mode shown above. Says Witz: " It has an EXP system now it seems, well to be more correct an EXP system like COD4 with showing how much exp you get from kills and what not. Plus seems like they also added "challenges" too judging by the message that pops up on the screen that says "CQB Level 2 Complete"

The above statements are those of Witzbold and do not necessarily reflect those of the Kotaku staff. In other words, if you disagree yell at him in the comments, not us. Just remember, he holds the ban hammer in his mighty fist.

When Spike TV said they were going to have a bunch of game trailer premieres I thought they meant we'd get to see some gameplay, and for some games that was the case, but the game I was most interested in catching an early glimpse of was a pretty huge disappointment. The trailer for Rainbow Six Vegas 2 turned out to be a cheesy live-action commercial with very little foreshadowing what the actual game will be about besides, you know, Rainbow Six and Vegas. Why even bother?