• journalism

    The Problem With Games PR

    You know, we get asked the following quite a lot: "hey, you guys should find out about [some game]". It's asked like finding a lot of stuff out in this indsutry is easy. Well, it's not. And you know why it's not easy? Because of games PR. The slick-haired filter between what we want to know and what game companies get to tell us. While some (some) are proud gamers and are also super-helpful, others are clueless, and some - the worst kind - are lying shitbags. Want to know more? Brandon Sheffield's written a nice piece over on GameSetWatch, giving you guys a helpful breakdown on how games PR works, what's wrong with it and what he thinks can be done to fix it.

    Opinion: The Game Industry's PR Problem [GameSetWatch]

    11:00 PM on Mon Nov 24 2008
    By Luke Plunkett
    2,436 views, 26 comments

    Most discussed SituatedDread: I never even knew what game PR was til' this generation and yes there is a big problem with it! more »

  • the witcher

    Gaming PR In The Age Of Blogs

    Last week, Gamasutra ran an interview with Tom Ohle, vice president of PR & marketing for CD Projekt, creators of The Witcher. They obviously get to talking about games PR, and in particular some of the challenges facing a public relations team when deciding how to market a game. While I don't agree with many of their points (Ohle's or that of the interviewer), especially that "major blogs just don't really cover" the PC that much (we try to give it it's due whenever & wherever possible), it's still an interesting read, if only for Ohle's idea that even a site with just one reader's worth taking care of, because that's still one potential customer.
    Q&A: CD Projekt's Ohle On The Witcher, PR's Place In The Blogosphere [Gamasutra]

    3:00 AM on Tue May 6 2008
    By Luke Plunkett
    904 views, 27 comments

    Latest by Slatz_Grobnik: I think there are two flaws to the 'one of seven' logic. The big flaw is that Kotaku does look more »

  • pr

    Public Safety Notice: Games PR Are Watching You Post

    Sorry, that was a little alarming. You, of course, knew that already. It's not as if games PR types sit around in ivory towers getting their information from carrier pigeons and whispers on the wind. They find out what you like, don't like and go "eh" about their games by, yes, trawling through your favourite forum, and reading up on what you - Average Joe - thinks about their games. Same goes for developers as well. Keen to hear more about how it all works? Please, hit the link below for the full 1UP feature, which features chats with, among others, PR reps from 2K & Capcom, as well as NeoGAF owner Tyler Malka.
    Chairman of the Boards [1UP] [Pic]

    4:30 AM on Thu Apr 24 2008
    By Luke Plunkett
    2,085 views, 63 comments

    Latest by Gringorilla: I would like to take this opportunity to tell the devs: Please make ALL your FPSs so that you can change more »

  • phil harrison

    Aeropause says Phil Harrison is a Stupidhead

    Phil Harrison says the darnedest things. More »
  • sony

    Sony America's PR Mistress Flees

    SCEA publicity chief Molly Smith is the first rat doggy-paddling off of Sony's PS3 public relations Titanic. More »

    9:40 AM on Fri Jun 2 2006
    By brownlee
    391 views, 11 comments

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