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more about #viralmarketing jgibson75: Awesome sauce. I wish I had chased this promo down. Those masks are ballin. more » Maddogdw: 'Please examine and know what you make of it.' I don't think their task is done. more » DirtyLarry_OfficialArtificial: I have to say, I am usually not into video game related schwag or collectibles. Being the 34 year old man that has and always will play video games, f... more » Gruntybreath: "...discovered the enclosed item in basement workshop owned by Orrin Oscar Lutwidge..." Portends for badass LARP in a creepy basement?? Also a splice... more » Gortexfogg: Maybe System Shock 2 would have sold few more copies if Irrational (2K Boston) had used a similar marketing scheme. Then again, a box of annelid worm... more » Daniel @ playreadwrite.blogspot.com: I can't imagine how valuable this kind of swag could be in the future.... the near future. People will forget so quickly. more » maraxusofk: Anyone else reminded of that scene in V for Vendetta when he ships everyone a mask? more » DFogz: Is it wrong that after reading the headline all I could think of was, dick in a box. more » SigmundTheSeaMonster: Viral marketing...ugh. Perhaps the next invite will be to a Mask-er-raid party for BioShock 2... more » suya123: Man, they are really putting a lot of money into their marketing. I hope they aren't using too much. more » Eternalbl: 'please examine it and let me know what you make of it' Sounds like there's still more going on. more » hismastersvoice: "Monday: I open the newspaper - Stalin Tuesday: I turn on the TV - Stalin Wednesday: I go the the movies - Stalin Thursday: I'm afraid to open the fri... more » hot_heart: One of them's bound to have Gwyneth Paltrow's head in. Or am I thinking of EA's next stunt for Dante's Inferno? more » deanbmmv: Well they are all lucky I was wrong. Then again what happens if people come back to reclaim them masks? more » Showmeyomoves!: STEP 1: Cut a hole in the box. more » Perrine: I wonder what would happen if it was sent to the wrong address? I could only imagine... more » Polite Society: Look out! It's the bioshock version of the nigerian bank scam. :P more » Psudonym: While it's worth noting I enjoy ARGs and such, I worry often about extra effort being pointed directly towards journalists and critics. Games should j... more » Salen: Every time someone says Telegrams, this is the FIRST thing that comes to mind. I guess that didn't happen in this case since he jumped on his bike... more » seo_ace: I thought you weren't supposed to shoot the messenger. [www.instantrimshot.com] more » -
#viralmarketing
There's Something in the Box ...
And now the thrilling conclusion to yesterday's BioShock 2 telegram mystery. The folks who got a cable yesterday were paid a visit today by the Speedy Brothers delivery boy again, this time bearing a mysterious package. More » -
#viralmarketing
There's Someone at the Door ...
Today, certain people - we're trying to figure out why - were delivered telegrams by an old-school bicycle messenger. The cable comes from "Mark G Meltzer," the loner searching for "something in the sea," on BioShock 2's hype Web site. More » -
#viralmarketing
Imagine Yourself In Street Fighter IV
Paste your face over the fighters of Street Fighter IV with My Fist Your Face, a viral website from The Picture Production Company that allows you create customized Street Fighter IV video clips. More » -
#viralmarketing
Mirror's Edge "Wanted" Posters Pop Up At Universities
Electronic Arts is giving Mirror's Edge viral marketing the old college try, with "wanted" posters for the game's protagonist Faith popping up at at least one college campus, the University of Southern California. Yes, we've definitely seen this tactic before — and arguably done a little better — but we can't fault EA for trying to turn some of that student cash earmarked for ramen and Milwaukee's Best into Mirror's Edge spend. Want to stealth market for EA yourself? Scans of the poster are at the source. More » -
#gearsofwar2
Gears COG Unlocks Secret Site Full of Goodies
Well, get a load of this. Remember the E for All Expo? Yeah it's this weekend in Los Angeles and finished as of today (so are the Cubs, unfortunately). But the Gears of War 2 booth there handed out a dogtagged COG stamped with a supa-secret code that you enter at this site (screenshot above). That delivers you to to a flash site where you can explore the GoW2 environment, pick up some concept art, wallpapers, a lot of stuff to discover and look at. More » -
#legoindianajones
Indiana Jones and the Giant Lego Boulder
Reader cashius22 spotted this and I can't resist. It's Lego, and it's Indiana Jones and therefore, it is on-topic. More » -
