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more about #print kearneybobs: Oh, so the expense of the advertising campaign is the reason they are asking me to pay €49.99 (€44.99 with pre-order discount) for this game. oh... more » El-Suave: $ 25 million? That's a lot of flights to and from Seattle! more » Frazzlet: I really don't see how some billboards and TV ads will even get their $25 million back and certainly I don't see how overall this will help them make ... more » sunpop: What would also help it sell is put a more reasonable price tag on a game that's not very long. Fun as left 4 dead is 50$ is a bit steep for such a sh... more » maschinerie: I remember driving into NYC and seeing the L4D Billboard and pointing out to a friend that I happily wasted over 500 hours playing that game. But I re... more » Rampage: "televised advertisements to run during UFC events and Monday Night Football" That's where a good chunk of the money is going. more » Man in the mirror: If people weren't mindless morons, marketing wouldn't be as important. So I don't blame Valve at all, I blame the consumers who don't buy if the new... more » stupid_mcgee: 1000 angels could save your soul ([k]): I hope some of that advertising and hype building includes talking about interoperability between L4D and L4D2 on the PC. After mentioning that they... more » Athest: I hope it works out for Valve. I love supporting them. Though it does worry me. It's hard enough to find a game in Left 4 Dead that isn't comprised of... more » BubbleF**kingBuddy: By comparison, Killzone 2's ad campaign was $4mil, and that silly commercial was all over TV. more » Piata: If only they invested $25 million into the support of L4D1 I would be buying L4D2. more » Daniel @ playreadwrite.blogspot.com: Game advertising is always fun... $25 million worth of fun? Maybe not, but I hope that Valve can reach to the gamers just outside of the hardcore, th... more » Archaotic: Don't you just love when a game's marketing budget is almost as big as the development budget, or bigger in some cases? This is why developers are ha... more » YamiNoSenshi: "I pre-ordered" is the new "I already donated". more » StarCommentator: Well I suppose they have to fight very hard against the whole fact that it is going to be so closely released with the first game! more » Bigfoot: I doubt anyone will take up on this unless subscribing gets you some kind of special in game pet/mount. more » Elliott Brett: Seriously, isn't living a life online enough of your life spent outside of the main one that you have one of only? No rezzes nor rerolls... A magazin... more » icy_one: $10 per issue for news that isn't even up to date? No thanks. more » Aethyr: Uh. No thanks, I'll stick with WoWInsider. I prefer blogs, anyway. more » ShadowOdin of dubious snowiness: Oh boy. I sincerely doubt the print media is dying just because the numbers are failing. Why would people rather download everything or stream it inst... more » -
#valve
Prepare For A Left 4 Dead 2 Advertising Onslaught
Valve is expecting Left 4 Dead 2 to be its fastest-selling in the company's history, launching a $25 million advertising campaign to make sure that happens. More » -
#print
World of Warcraft: The Magazine
The title is self-explanatory. But here are the details: More » -
#print
The Death Of Print: January 2009 Edition
No question that print media is dying. Only question is how long it'll hold out. In the interests of keeping tabs on things, then, let's take a look at Future Publishing's latest British circulation numbers. More » -
#wii
UK Mag Shuttered Due To Nintendo's Increasing Non-Hardcore Focus
One entity that doesn't seem too pleased with Nintendo's "blue ocean" strategy is former UK publication N•Revolution. It's closing up shop, in part because Nintendo has moved "away from the hardcore gaming community." More » -
