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more about #massive ☆Giroro G66☆: I will not pay $60 for a game with paid advertisements in it. I will not pay $50 for a game with paid advertisements in it. I will not pay $40 for a g... more » NeVeRMoRe666: "Beat A Man Into A Urinal" Ubisoft should slap that right onto the cover of the box. I would buy it. more » searanox: Oh boy, now level designers are factoring advertising billboards into their artistic process. Fucking wonderful. Should I just tattoo "Sprite" onto ... more » Yossarian: Am I only the only person on Kotaku that is deeply interested in which brand of soap MacTavish uses? more » excel_excel: Its not that bad. Remember the MGS4 advertising with that drink? more » Slothboy: I shouldn't have to look at in game ads in a game I paid for. more » heretrix: That's the problem when you too deep into marketing. You forget what it is like being on the other side of the whole thing and no longer think like a ... more » xot: Jack Shephard? John Locke? more » dadooGames: I can accept the realism that in-game advertising adds for locals where it makes sense (arenas, on the street, even over a urinal). On the flip side, ... more » InsidiousTuna: I want a game to pull off an advertisement like 30 Rock did with Snapple or Verizon. more » spannu: Deodorant is not a joke, and it is not optional. Everyone who laughed at that needs a chemical bath right this instant. more » Covert_Knight: My problem with advertising in games is immersion. You break it. Not like the ones that make some sense, such as in Forza 3 when I'm driving around NY... more » Rampage: It's better than a tampon ad more » b-radicate: I think I'm one of the only gamers who actually likes to see real-world products in my games. Whether or not they are explicitly advertising or not, ... more » Taggart6 wishes you happy holidays!!!: I can just picture it now.: Silently creeping out from the shadows, Sam Fischer sneaks up behind an armed guard and breaks with unsuspecting victims ... more » ddhboy: I hate to shit on everyone's parade, but I've never been persuaded by an in action shot of a product that was meant to be an ad, like on a TV show whe... more » Gyaruson: Anything will be a step up from this. more » spiegel1: L4d and l4d2 would do some awesome oxi clean commercials. "...and even though this shirt was worn by a man whose body slowly decomposed leaving trail... more » ShaggE: Cracking Eggs Of Wisdom: Might as well just give up on in-game advertising. Nothing can ever match the triumph of Pepsiman for the PS1, so it all just seems futile in comparison. more » Kenny: Mmmmm, I love colons!: Good riddance I say. Less ads in my games, crampin' my gameplay. more » -
#ingameadvertising
Beat A Man Into A Urinal, Consider Buying Deodorant
I think I can tell when ad people are joking. I tested that skill recently at an in-game advertising event. The people from Take Two saying a BioShock Big Daddy would be a great pitchman for Black and Decker? Joking. More » -
#disturbanceintheworkforce
Microsoft's In-Game Ad Company Hit By, Ahem, Massive Layoffs [Update]
We've heard today that, as part of Microsoft's already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft's in-game advertising service, Massive, have been laid off. More » -
#blizzard
Blizzard Bringing Massive Ads To Battle.net
In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games. More » -
#massive
Activision: Next Tony Hawk Is Hands-Free, New Bond, Call of Duty Due 2009
Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls. More » -
#advertising
Massive Gets Exclusive THQ In-Game Ad Contract
THQ has awarded Massive Inc. an exclusive contract to provide dynamic in-game advertisements for future THQ games. More » -
