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more about #marketing MichaelPalin: That study is obfuscated on purpose in my opinion. It does not explain what exactly "Word of Mouth" means and how much of the marketing budget goes in... more » Darkin: That doesn't show the whole picture. First the game have promos and demos before released. The true gamers follow along and get addicted then. For eac... more » Odin: Unfortunately taste and preference of individuals is too hard to account for. For example I have a friend that doesn't play single player games, prett... more » DrZaius: I think word of mouth is how Earthbound grew popular online. more » Kromem: The fact that this study didn't account for PR is astounding. Of my last three video game purchases, three were a direct result of reading user comme... more » CaffeinatedGuy: Ads though are kind of subliminal though. I wouldn't say that Ads influence my purchasing decisions but when you see something over and over again aft... more » All_hail_cale: I was shocked to see demos not at the top of the list but then I thought about it, demos seem to stop me from buying a game. I usually already know if... more » phisheep: This may be part of the problem that publishers have with the Wii expanded audience - they don't know who the influence multipliers are or how to reac... more » Cookie: I'm surprised that advertising is only 11%. How many times have you seen an awesome trailer and picked up a game just because of it?I don't guess anyo... more » mpar: Worth of mouth sell the most of anything. more » zodiark1: You know what the best maketing is? MAKING A GOOD GAME!!! more » EythR: There should be another category : Sequel. Seriously, how many people bought Modern Warfare 2 just because they loved the original Modern Warfare? Ho... more » RicoTheSaboteur: I think a key element in this study is that it is a survey that asked people to analyze their own behavior. Most people feel they are not influenced b... more » Omnimon: "We don't need to be made aware of a game's existence, just its quality, and for that, we turn to each other." Yes. This is why I've been preaching ... more » LanciePants: "By targeting the media channels that Influence Multipliers rely on, marketers can optimize their marketing spending." That must make the writers at ... more » njd09: Number One: Gameplay Videos Number Two: Word of Mouth Number Three: Reviews I find that I don't agree with most users about games, so I let the game ... more » Mokona: If you count user reviews and blog/forum discussions as "word of mouth", then yes, it makes perfect sense. These are the 2 main sources for me, apart ... more » Mctittles: True to a point, but you cannot even get started without advertising. You need a match to start the fire and that's what advertising is. Would MW2's ... more » Friedhamster: Maybe publishers should try finding these Influence Multiplier folk, give them a copy of their game, and watch the sales roll in. If the game is good. more » Yossarian: As an Influence Multiplier Extraordinaire, I will accept free games and cash payments from marketing departments wishing me to create sales for their ... more » -
#surveysays
Word Of Mouth Sells The Most Video Games
Video game publishers might rethink their marketing budgets when they see the results of the latest study from Waggener Edstrom Worldwide, which indicate that friends are three times as likely to influence a game purchase than traditional advertising. More » -
#psn
Kurulin Fusion Or A Ham Sandwich?
MTO USA's PSP puzzler Kurulin Fusion combines "futuristic graphics" with a musical score directed by Final Fantasy composer Nobuo Uematsu, and it's available later today on the PlayStation Network. MTO USA's marketing pitch? "Have fun. Don't eat." More » -
#chinatownwars
Nintendo Calls Chinatown Sales 'Frustrating'; Implies Lack of Marketing
Cammie Dunaway, Nintendo of America's executive vice president of sale and marketing, confessed to being frustrated by the sales numbers behind Grand Theft Auto: Chinatown Wars and suggested Rockstar hasn't learned something Nintendo already knows about marketing. More » -
#debit
Debit Your Way to that Next EA Sports Purchase
EA Sports and VISA have teamed up to put out a reloadable debit card whose purchases rack up "rewards points" redeemable toward video game purchases. Wait, what if you use it to buy an EA Sports game? More » -
#sooprise
Open Your Browser and Close Your Eyes and BioWare Will Give You a Big Surprise
Well, you might want to open your eyes, too. Sometime "next week," a surprise will go up on the official Mass Effect 2 web site. Whatever could it be? More » -
#marketing
Yes, Mass: We Pray Was More Dante's Inferno Schtick
That Mass: We Pray trailer posted earlier this week? Totally Dante's Inferno marketing. And well done too, as numerous sites both within and outside the video game coverage space posted it as genuine. More » -
#capcom
The New Resident Evil: The Darkside Chronicles Trailer Has A Secret
The new trailer for Resident Evil: The Darkside Chronicles on GameTrailers has a secret. A secret so horrifying that we can't even embed it here. More » -
#clips
Where Tony Hawk Ride Controllers Come From
Skateboard controllers aren't born of the brilliance of executives and market research firms. No, like the Tony Hawk Ride skateboard controller seen in the above video, they're the product of inanimate objects having sex with each other. More » -
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#piracy
Trials Dev Pirated Its Own Game to Drive Interest
RedLynx, the developer of the well received downloadable title Trials, said that it seeded pirate torrent sites with neutered copies of the game in order to stoke interest in the title. More » -
#clips
The Second Left 4 Dead 2 TV Spot
Valve's $25 million Left 4 Dead 2 ad campaign isn't just good for trucks, as seen in the second TV spot here, featuring the song "Electric Worry" by the band Clutch. More » -
#marketing
PlayStation 3 Wins The Console Ad War With A Little Montage
Sony's revamped PS3 marketing campaign has won us over, thanks to the efforts of unexpected console mascot Kevin Butler, VP of whatever the job requires. Tapping into the power of a good montage, SCEA's latest spot is its best yet. More » -
#bidness
Guitar Hero's 'Couples' Cameo Profitable for Activision, Film
Ever met a Guitar Hero salesman? Me either. Vince Vaughn's character in "Couples Retreat" was made one, however, because he and co-screenwriter John Favreau adore the series. And, how about that, it crowbared a few buxx out of Activision marketing. More » -
#screengrab
Nintendo Delivers Latest Pokemon Via Airmail
Nintendo sent me a bouquet of flowers this morning with an empty case for Pokemon Mystery Dungeon: Explorers of Sky attached. More » -
#news
So About Those Porn Stars And That Trailer…
A Playlogic representative has confirmed that the Ron Jeremy images we came across yesterday (no semen joke intended) are indeed from a promo trailer for Fairytale Fights. More » -
#maximumrisky
Name That Game! And Porn Star!
While you won't see any penises in Playlogic's upcoming Fairytale Fights, you can get an eyeful of certain other body parts in these pics allegedly taken from a promo vid for the game. More » -
#d3publisher
Matt Hazard On Getting Back Into The Game
Matt Hazard returns this winter on Xbox Live Arcade and the PlayStation Network with Matt Hazard: Blood Bath and Beyond, and the hero is keen to help other lapsed game characters return to the fold. More » -
#valve
Prepare For A Left 4 Dead 2 Advertising Onslaught
Valve is expecting Left 4 Dead 2 to be its fastest-selling in the company's history, launching a $25 million advertising campaign to make sure that happens. More » -
#viralmarketing
There's Something in the Box ...
And now the thrilling conclusion to yesterday's BioShock 2 telegram mystery. The folks who got a cable yesterday were paid a visit today by the Speedy Brothers delivery boy again, this time bearing a mysterious package. More » -
#viralmarketing
There's Someone at the Door ...
Today, certain people - we're trying to figure out why - were delivered telegrams by an old-school bicycle messenger. The cable comes from "Mark G Meltzer," the loner searching for "something in the sea," on BioShock 2's hype Web site. More » -
#sony
Offending PlayStation 3 Ads Aren't PlayStation 3 Ads
Man. Remember those PlayStation 3 print ads created by Chilean design agency BBDO Chile? Remember how questionable they were, somewhere between tasteless and bewildering? Well, turns out they weren't actually PlayStation 3 ads, according to Sony. More »
