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more about #kazhirai more comments → bakagaijin: Having worked in retail for many years, I don't think Sony has to worry about brand loyalty too much. If there was one brand that everyone either kno... more » Rachel Fogg: Well I come from a Sony only family, my grandma, grandpa (rest his soul), my mom (rest her soul) and my big brother...my dad doesn't care what it is a... more » leetfoo: If you want brand loyalty, bring back your promised vision of eternal BC. Where every PS system will play all the games made before it. Until you do t... more » KazeEternal: Bring back PS2 Backward Compatibility that would certainly help with loyalty/value of the PS Brand. A staple of the brand introduced first last gen si... more » zåɳzißarleɠёпȡ: it reads like Kaz wants PSN to become the gateway for all sony devices. in other words, more like an incentive, if you have vested money in buying son... more » EmeraldDragon: It's going to be hard to reinstate the brand loylaty they once had in gaming. Once burned, twice shy, and what not. more » Foxstar is in love with Kotaku's two Brians.: If you want brand loyalty, then get your act together with the PSP DLC games. Stop reaming developers for bandwidth so they are more willing to upload... more » ChiChi_BBQ: It will be hard to do with Sony's philosophy of inflated pricing. more » Matthew Weflen: Dear Mr. Harai, Re: Suggestions for increasing brand loyalty 1. Do not charge for using the PSN (in any capacity, including online play). This diffe... more » Vexorg: I actually just made my first major purchase of a Sony product in years this weekend (a 40" Bravia TV on a really good pre Black Friday deal) so I am ... more » ergonomicuser: For someone who has a vaio laptop, a walkman mp3 player, a 60gb ps3, 2 sony LCD tvs, I think I am quite a loyal Sony guy. They just build the darnest ... more » Asbestos_Underwear: deliver good PSN content and you shall receive loyalty. Charge by the pixel, try to waste money on advertisement lies and people shall call you out on... more » Marios_shadow: "We want to increase the value, or the brand loyalty of our Sony products. There is no question about it," Wow, really? Imagine that! more » WhiteMåge is in fact a boy, damnit: I had brand loyalty! :O But then you released a 600 dollar console. Then when it was cheaper you removed backwards compatibility. So um. more » maraxusofk: So basically Kaz wants to increase the amount of Sony fanboys. Good for him, bad for us. more » -
#ps3
Kaz Hirai: We Want To Increase Brand Loyalty
Last week, Sony provided more details about its plan to make the PlayStation Network an all-encompassing online service. The service is set to kick off next year, and give the brand a boast. More » -
#sony
Why Sony Ditched The Spider-Man PS3 Font
Since the console launched in 2006 until the official announcement of the new, slimmer machine, the PS3 has been written in the same font used for Sony's Spider-Man 3 movie. More » -
#ps3
Sony Losing Money on PS3 Slim
The hardware business is not a profitable business. Don't believe us, just ask Sony. More » -
#ps3
Sony's Motion Controller Will Be Out Spring 2010
Sony's motion controller has neither a name nor a finalised form. Which means, yeah, it's still a work in progress. And that means it won't be out until, oh, Spring 2010. More » -
#tgs09
Kaz Hirai Giving Tokyo Game Show Keynote
Current Chairman and CEO of Sony Computer Entertainment, Kaz Hirai, will be giving the keynote at this year's Tokyo Game Show. More » -
#howardstringer
Sony's Expanded PlayStation Network May Debut Spring 2010
Sony CEO Howard Stringer and his underlings have been teasing an expanded, product line-wide PlayStation Network for years. That broader service, leaping from the PSP and PlayStation 3 to Sony branded televisions and other gadgets, might hit next year. More » -
#giantstringerface
Sony CEO Approved By Sony Board of Directors
The Sony Board of Directors have approved 15 directors, including American Howard Stringer. Besides acting as chairman and chief executive, Stringer is taking an another title — president — as announced last February. More » -
#ps3
The Smartest PlayStation Executive Quote I've Seen In A Long Time
You can usually count on a PlayStation 3 to be a slick, dependable piece of hardware. PlayStation executives...less so. Some like to shoot their mouths off from time to time. But this quote from Kaz Hirai stopped me dead in my tracks. More » -
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#kazhirai
Sony: Any Regrets On Blu-Ray, PS3 Launch?
Time has passed, and it's time to look back. Does Sony Computer Entertainment honcho Kaz Hirai have any regrets? More » -
#playstationnetwork
Sony To Bring PlayStation Business To Break-Even Level "Quickly"
Sony Computer Entertainment boss Kaz Hirai is on a mission. A mission to make money for Sony's PlayStation division. More » -
#sony
PlayStation Boss Heading New Sony Division
Major changes are going down at Sony. President Ryoji Chubachi is stepping down, and Sony CEO Howard Stringer will take over Chubachi's role as president. The company's PlayStation boss has a new role, too. More » -
#rumor
PSP To Be Used As Console Game Recording Device?
At E3 2006, Sony brass Kaz Hirai showed F1 Championship Edition running off a PSP as a rearview mirror that could be placed next to your PS3 set-up. More » -
#talesofribaldry
Pachter Breaks Up Fight Between Kaz, Greenberg, Claims Both Are Right
Gentlemen, gentlemen, please. Why don't we stop all this console manufacturer bickering and make peace? Wedbush Morgan analyst Michael Pachter says that PlayStation boss Kaz Hirai and Xbox 360 director Aaron Greenberg are both right. More » -
#ps3
Kaz Hirai Feels Faint, Needs To Lie Down
We saw some fairly conclusive evidence last night that Kaz Hirai needs a good lie down. Today, though, we got some more, as the rest of his Official PlayStation Magazine interview hit the internet. More » -
#kazhirai
Sony Exec Says Xbox 360 "Lacks Longevity"
It's 2006 all over again! Sony Computer Entertainment boss Kaz Hirai smacktalks the Xbox 360, but not the Nintendo Wii. More » -
#sony
CES 09: Kaz Says LittleBigPlanet Has Sold 1.3 Million, PSN Accounts At 17 Million
Sony Computer Entertainment boss Kaz Hirai had some fresh PlayStation data for the CES crowd today. Probably most important to Sony's PlayStation 3 fortunes are LittleBigPlanet sales, which Kaz says now total 1.3 million worldwide.
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#kazhirai
Sony Doesn't Think Games Are Exactly Recession-Proof
Conventional wisdom says games are recession proof. Sony Computer Entertainment is not a conventional company and SCE head Kaz Hirai is not a conventional exec. So screw that wisdom. Well, sorta. Hirai doesn't think games are the market equivalent of Teflon, but does think gaming won't get hit as hard as other industries. Said Hirai: More »
