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more about #igaworldwide SyphonFilter: If it fits in the game world and isnt just blatent product placement/intrusive then I see no issue BUT only with the following caveat: Publishers/deve... more » Jim Reilly: Hey, if gamers love them so much, give the rest of us who don't like ads the option to turn them off. more » Anthony David Croft: if anything in a hyper realistic game like GTAIV in game ads make it feel more realistic. i think it would be cool to instead of going to a burger sh... more » diangelo: 36% of the time it works everytime more » MattChance: I stopped my car the other day in front of the Diesel storefront in Paradise City. I was surprised at the detail of the store display with the cardbo... more » BillyTheRatKing: Depends on the game, if I see a sprite can lying around in Bioshock 2 I'll be pissed more » Ted: I actually find parodies of real products to be much more effective. Whether it's intentional or not. more » ShaggE: Cracking Eggs Of Wisdom: They don't bother me at all. I like the extra bit of immersion they offer. (As long as the ads make sense in context, of course. I'd be pissed if I sa... more » TearsandScreams: None of that surprises me. As much as I hate product placement in films, and out of place advertising in games, it's not always a bad thing. Sports ga... more » StriderShinryu: I, for one, do find that ads in games are a good thing as long as it fits the world and the placement is not overly "in your face." I'm really not sur... more » RyuuzakiBjorn: I think they're both annoying and make the same seem more real at the same time. Annoying as shit, just like real life! more » -
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Claim: In-Game Ads 'Fit' in Games, are Effective
IGA Worldwide's in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe. More »
