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more about #flagshipstudios Strangelove: I played Hellgate from launch for a month or two, and I'll tell you what went wrong: Horrible, crushing repetition (in the environments, the building ... more » Valnen: They betrayed Blizzard. Nobody does that and gets away with it. more » Cykoe: I remember when they first made the announcement of the subscription system. That's what turned me and many of the people initially interested off fro... more » mav180: "There was no plan B. Everything was going to be a massive success." There's your problem. ALWAYS have a Plan B. more » -
#gdc09
Where Hellgate: London And Flagship Studios Went Horribly Wrong
Hellgate: London's development, like its eventual implosion, was epic. At GDC, Stephen Goldstein, Flagship Studio's ex-director of business development, explained just how what seemed like a guaranteed hit went horribly, regrettably wrong. More » -
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#hellgatelondon
Hellgate: London Korea's Most Successful Launch
From worst to first! Just last month, Flagship's Hellgate: London made 1UP's list of the top five botched PC game launches of all time, with regular server crashes and people being billed multiple times for premium subscriptions. The Southeast Asian launch went even worse, with Infocomm Asia Holdings nearly wiping all player progress within the first 30 days of launch. It's amazing what a few months can do, because now Hellgate: London is being touted as Korea's most successful online game launch in 3 years. There are over a million active accounts, and the game is the 9th most-played game in the country. Sheesh. "To become the most successful launch in Korea for over three years is an incredible achievement," said Bill Roper, CEO of Flagship Studios."This milestone wouldn't have been possible for us to achieve without the incredible support of our publishing partner, Hanbitsoft, and our dedicated community in Korea."
Wow, that Hanbitsoft must have the most magical marketing team ever! Hit the jump for the press release, which actually contains the words 'Hellgate", 'Successful', and 'Launch', all in the same spot. More »
