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more about #financial Odin: Unfortunately he doesn't seem to realise is that the majority of that 80% are out of reach. The 20% that is their market is maybe one more franchise (... more » kojirodensetsu: The problem is that companies (like activision) keep releasing sequels to these games. The ideal thing to do would be to get the mechanics so they're ... more » Tyr4nt: Let's analyze that 80% and see what percentage has no interest in music & rhythm games. A lot of people only play shooters or only play RPG's or only ... more » cwbys21: Got to love all the people who think they know how to run a company better than the people that actually are running a billion dollar company, and doi... more » Joseph Melan: Complete Market Saturation more » LeepNasty: The way she pronounced "console" removed any credibility she may have possessed. And on that point, I cannot be consoled. more » zepplinmike: Wait a second.... the bosses at Activision actually know what market saturation is?!?! Based on their activities, I was pretty sure they all skipped... more » robpe36: This year alone they're releasing Guitar Hero Metallica, Guitar Hero Smash Hits, Guitar Hero On Tour: Modern Hits, Guitar Hero 5, DJ Hero, Band Hero, ... more » Jekku: Many retailers around my area had stacks and stacks of Guitar Hero: World Tour bundles sitting around until the prices were literally cut in half. It... more » RockyRan: Well what do you know? The CEO of a company responsible for saturation of the market pretends like it's not saturated. What a surprise! What did anyb... more » excel_excel: you know, theres a reason why the Tonk Hawks games stopped selling so well. And it wasn't because there was lots of other fucking skate boarding games... more » Demonbird: Yet every Walmart, Target, Best Buy, Costco, and Gamestop Have hundreds if not thousands of pounds worth of old music game stock on the floor, or the ... more » TheShape: Wait, there's a Guitar Hero CEO now? Is there a Halo and Call of Duty CEO too? ;) more » CockroachMan: Nope, the market for RYTHM GAMES is not saturated. The market for PLASTIC INSTRUMENT GAMES WITH NOTES COMING ON RAILS is! I wish we could have less ... more » SuicidalEarthworm: Well hell, maybe the other 80 percent don't give a rat ass about music games. I mean after all, we are gamers....we want games in the first place tha... more » KaneBaker: Using the same logic, the market for Monster Truck owner ship is completely untapped. Less than 1% of driving households have one. more » Klausaidon: I'm pretty convinced that most CEOs, and leaders of the gaming industry, don't know wtf their talking about. See the interview with the president of ... more » deanbmmv: How DDR type games were there when that bubble popped? We can use that to gauge how far gone Guitar games are. My mums big fan of Singstar..but she w... more » -MasterDex-: Sure, when he puts it that way, rhythm gaming's not a saturated market but the actual market for rhythm games (the people who have bought the bazillio... more » ryo_hazuki: I thought the only people who still play guitar hero were little kids, us adults know better and play rock band! more » -
#guitarhero
Guitar Hero CEO: Rhythm Gaming Market Not Saturated
CNBC gives a big free ad to Activision for about a minute, then Daniel Rosensweig, the Guitar Hero CEO, gets down to bidness. He doesn't think rhythm gaming's a saturated market. Less than 20 percent of console-owning households have one. More » -
#business
Xbox Division Sees 66 Percent Slide in '09 Profit Despite 11 Million Units Shipped
Microsoft's Xbox division booked an eye-popping 66 percent drop in profit for the 2009 fiscal year, reflecting a terrible economy and mirroring steep declines across all of the software behemoth's business segments. More » -
#business
THQ Has "Challenging" 2009, Loses $431.1 Million
Publisher THQ announced its quarterly and annual earnings today, pulling in $830 million worth of revenue last year. That's down from the $1.03 billion the company made during its fiscal 2008, leading to substantial losses. More » -
#ea
EA's Wii Business Nearly Doubled Last Year
EA embraced the Wii last year and the Wii embraced it right back, with the percentage of revenue due to the Nintendo console nearly doubling over the previous year. More » -
#business
EA Making Less, Losing Less, Thanks To Cuts
Electronic Arts announced its fourth quarter earnings today, pulling in $860 million in revenue, resulting in a loss of $42 million for the three months ending March 31st. EA's annual losses totaled $1.088 billion. More » -
#business
Microsoft Has $13.65B Quarter, Sells 1.7 Million Xbox 360s
Software giant Microsoft announced its quarterly earnings today, boasting $13.65 billion in revenue, with $1.57 billion of that from the division responsible for the Xbox 360. That means some bad, some good. More » -
#activisionblizzard
Activision Blizzard Shrugs Off Recession, Reports $5 Billion In Revenue
While nearly every other company bled cash, fired employees and cancelled projects, Activision Blizzard posted record results, announcing over $5 billion in revenue for 2008, seeing $429 million worth of profit over the holidays. More » -
#thegreatestdepression
THQ Loses Millions, Will Fire Hundreds
Publisher THQ was hit hard during its third quarter, losing $191.8 million over the holidays. That loss, previously expected to be net profit, and more lowered expectations will translate to massive cuts to its workforce. More » -
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#thegreatestdepression
EA Loses $641M Over Holiday Quarter, Increases Layoffs, Closures
Electronic Arts announced today that its quarter ending December 31 saw a massive loss, totaling $641 million. EA John Riccitiello called the lower than expected earnings "a clear disappointment," announcing additional, extended layoffs. More » -
#taketwointeractive
Take-Two Takes $15 Million Loss For The Quarter, Half-Billion Sales Increase For Year
Sales were up at Take-Two Interactive, thanks to sales of games like Grand Theft Auto IV and Midnight Club: Los Angeles, but the publisher saw losses also increase to the tune of $15 million. More » -
#ubisoft
Ubisoft Makin' Money, Teasin' Assassin's Creed 2
Publisher Ubisoft brought us up to speed on its financial performance today, tallying up first-half sales of €344.5 million ($443 million USD). CEO Yves Guillemot also confirmed that the next Assassin's Creed was in development. More » -
#midway
Midway Loses $76 Million, Hopes For Great MK vs. DCU Success
Chicago-based developer Midway announced its third quarter earnings today, pulling in $51.4 million in revenue. That's better than the $36.7 million it did the year prior and thankfully in line with expectations. The bad news — oh, there's bad news, naturally — is that Midway took a loss of $75.9 million, with losses planned to continue for the year. That's worse than the quarter before and the year prior, for those who like to keep track of such things. More » -
#konami
Metal Gear Solid 4 Moves Over 4 Million, Konami Makes $1.5 Billion
Kojima Productions stealth action game is still buttering the bread at Konami. During the company's first half — ignore those "Q2"s, that's all April to September stuff — gamers worldwide snatched up over 4 million copies of Metal Gear Solid 4, with total Metal Gear series sales amounting to 4.33 million. That's more than a third of the Konami's total game sales for the six month period, with the games division pulling in about $950 million (USD) in revenue. Yeah, you should definitely expect a Metal Gear Solid 5. More »
