Kotaku 
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more about #ethics brass2themax: Kotaku, you could have donated the money to charity. Or auctioned the check off as a collectable item (after writing VOID on the back), and used the p... more » RoFFL3s: hmmm shouldve kept it, what happens if it turns out that you couldve traded it in for something cooler later on? and EA was just testing you! more » superberg: Christ, has EA given their marketing department carte blanche? Are they just trying to make up for not pushing Dead Space hard enough? more » shoppinghero: There goes 200 dollars worth of booze and porn. more » MyNameIsTooAwesome: This game better be good. I am studying the damn book on literature more » BlueBeard: I'd cash it just to see the look on my bank teller's face. Memo: Abandon Hope. Glad you reminded me, I would have forgotten! more » Downskated: so EA is now openly paying off critics, i thought that was meant to be under the table type deals more » thewafflecult: Wouldn't burning the check on Youtube so everyone can see how righteous you are make you guilty of Pride, Brian? ;) more » EmeraldDragon: And that other solution would be...what exactly? more » haran_elessar: Joystiq will cash it and donate it to: "The White House Project, a nonpartisan, nonprofit organization that aims to advance women's leadership in al... more » Mishotaki: i would have cashed it and sent them 200$ worth of pennies back! more » rich8606: woot! I want that in my collection. Put it in a contest? more » TookieWhy: Most people saying that Crecente should have donated it are forgetting that this is pretty much a test for EA. I'm pretty sure they read Kotaku. more » physalis: did Hunter S. Thompson write the check? more » segata sanshiro: Ow, now I get the consequences for mr. Crecente! Lots of angry readers who don't realize that what Crecente did was for the sake of Kotaku's liability... more » SuperSonik: The 200 dollars is very small change here with respect to the ends it accomplished. Brilliant marketing by EA and I'll explain why. I would argue tha... more » 716: They made the check out to Brian Crecente? Shoulda cashed it, and had Bash or Tolito or somebody review the game when it comes out. Problem solved! more » GohanGVO: Does the revelation of this type of publicity campaign now call into question every reviewer of Dante's Inferno? For example, 1UP's reviewer gives th... more » webkatt: it seems like they are hyping/marketing/advertising this game way too much. every time i see one of ea's stunts i kinda want to play the game less and... more » Tyki: Poor EA, trying to create an original and thematic marketing campaign yet each time there seems to be something people complain about. The design and... more » -
#marketing
Electronic Arts Tests Journalists' Greed With Cash
Not one to back away from controversy, Electronic Arts today mailed out real checks payable to game reviewers for $200. More » -
