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more about #demos MichaelPalin: That study is obfuscated on purpose in my opinion. It does not explain what exactly "Word of Mouth" means and how much of the marketing budget goes in... more » Darkin: That doesn't show the whole picture. First the game have promos and demos before released. The true gamers follow along and get addicted then. For eac... more » Odin: Unfortunately taste and preference of individuals is too hard to account for. For example I have a friend that doesn't play single player games, prett... more » DrZaius: I think word of mouth is how Earthbound grew popular online. more » Kromem: The fact that this study didn't account for PR is astounding. Of my last three video game purchases, three were a direct result of reading user comme... more » CaffeinatedGuy: Ads though are kind of subliminal though. I wouldn't say that Ads influence my purchasing decisions but when you see something over and over again aft... more » All_hail_cale: I was shocked to see demos not at the top of the list but then I thought about it, demos seem to stop me from buying a game. I usually already know if... more » phisheep: This may be part of the problem that publishers have with the Wii expanded audience - they don't know who the influence multipliers are or how to reac... more » Cookie: I'm surprised that advertising is only 11%. How many times have you seen an awesome trailer and picked up a game just because of it?I don't guess anyo... more » mpar: Worth of mouth sell the most of anything. more » zodiark1: You know what the best maketing is? MAKING A GOOD GAME!!! more » EythR: There should be another category : Sequel. Seriously, how many people bought Modern Warfare 2 just because they loved the original Modern Warfare? Ho... more » RicoTheSaboteur: I think a key element in this study is that it is a survey that asked people to analyze their own behavior. Most people feel they are not influenced b... more » Omnimon: "We don't need to be made aware of a game's existence, just its quality, and for that, we turn to each other." Yes. This is why I've been preaching ... more » LanciePants: "By targeting the media channels that Influence Multipliers rely on, marketers can optimize their marketing spending." That must make the writers at ... more » njd09: Number One: Gameplay Videos Number Two: Word of Mouth Number Three: Reviews I find that I don't agree with most users about games, so I let the game ... more » Mokona: If you count user reviews and blog/forum discussions as "word of mouth", then yes, it makes perfect sense. These are the 2 main sources for me, apart ... more » Mctittles: True to a point, but you cannot even get started without advertising. You need a match to start the fire and that's what advertising is. Would MW2's ... more » Friedhamster: Maybe publishers should try finding these Influence Multiplier folk, give them a copy of their game, and watch the sales roll in. If the game is good. more » Yossarian: As an Influence Multiplier Extraordinaire, I will accept free games and cash payments from marketing departments wishing me to create sales for their ... more » -
#surveysays
Word Of Mouth Sells The Most Video Games
Video game publishers might rethink their marketing budgets when they see the results of the latest study from Waggener Edstrom Worldwide, which indicate that friends are three times as likely to influence a game purchase than traditional advertising. More » -
#nintendo
The Nintendo Download: Let's Get Ready To Pokémon Rumble
This week brings WiiWare demos of five popular titles, a new Art Style title for the DSi, and Pokémon's answer to Gears of War Horde Mode, Pokémon Rumble. More » -
#demos
Brutal Legend and Forza Demos Hit Xbox Live
Two highly anticipated demos make their way onto Xbox Live today, with Brutal Legend escaping from preorder exclusive hell and Forza 3 edging closer to the finish line. More » -
#gamescom
Brutal Legend Demo Out Next Month
EA has just announced that a demo for Double Fine's Brutal Legend will hit the PlayStation 3 and Xbox 360 in September.
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