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more about #advertising MichaelPalin: That study is obfuscated on purpose in my opinion. It does not explain what exactly "Word of Mouth" means and how much of the marketing budget goes in... more » Darkin: That doesn't show the whole picture. First the game have promos and demos before released. The true gamers follow along and get addicted then. For eac... more » Odin: Unfortunately taste and preference of individuals is too hard to account for. For example I have a friend that doesn't play single player games, prett... more » DrZaius: I think word of mouth is how Earthbound grew popular online. more » Kromem: The fact that this study didn't account for PR is astounding. Of my last three video game purchases, three were a direct result of reading user comme... more » CaffeinatedGuy: Ads though are kind of subliminal though. I wouldn't say that Ads influence my purchasing decisions but when you see something over and over again aft... more » All_hail_cale: I was shocked to see demos not at the top of the list but then I thought about it, demos seem to stop me from buying a game. I usually already know if... more » phisheep: This may be part of the problem that publishers have with the Wii expanded audience - they don't know who the influence multipliers are or how to reac... more » Cookie: I'm surprised that advertising is only 11%. How many times have you seen an awesome trailer and picked up a game just because of it?I don't guess anyo... more » mpar: Worth of mouth sell the most of anything. more » zodiark1: You know what the best maketing is? MAKING A GOOD GAME!!! more » EythR: There should be another category : Sequel. Seriously, how many people bought Modern Warfare 2 just because they loved the original Modern Warfare? Ho... more » RicoTheSaboteur: I think a key element in this study is that it is a survey that asked people to analyze their own behavior. Most people feel they are not influenced b... more » Omnimon: "We don't need to be made aware of a game's existence, just its quality, and for that, we turn to each other." Yes. This is why I've been preaching ... more » LanciePants: "By targeting the media channels that Influence Multipliers rely on, marketers can optimize their marketing spending." That must make the writers at ... more » njd09: Number One: Gameplay Videos Number Two: Word of Mouth Number Three: Reviews I find that I don't agree with most users about games, so I let the game ... more » Mokona: If you count user reviews and blog/forum discussions as "word of mouth", then yes, it makes perfect sense. These are the 2 main sources for me, apart ... more » Mctittles: True to a point, but you cannot even get started without advertising. You need a match to start the fire and that's what advertising is. Would MW2's ... more » Friedhamster: Maybe publishers should try finding these Influence Multiplier folk, give them a copy of their game, and watch the sales roll in. If the game is good. more » Yossarian: As an Influence Multiplier Extraordinaire, I will accept free games and cash payments from marketing departments wishing me to create sales for their ... more » -
#surveysays
Word Of Mouth Sells The Most Video Games
Video game publishers might rethink their marketing budgets when they see the results of the latest study from Waggener Edstrom Worldwide, which indicate that friends are three times as likely to influence a game purchase than traditional advertising. More » -
#clips
Nintendo Reminds Us Why The Wii Sells At Christmas
It may have had a disappointing year by its own lofty standards, but the Wii should still do well this Christmas. Why? Because Nintendo know its target audience like the back of this commercial. More » -
#psp
Royal Navy To Issue Sailors With PSPs
Britain's Royal Navy have begun handing out PlayStation Portables to sailors in the fleet, not so they can work on their (Final Fantasy) Tactics, but so they can "study". More » -
#clips
More Mr. T World Of Warcraft Shenanigans
There's something breathtakingly glorious about having Mr. T's Mohawk scanned by fake imaging technology and declared perfection. Blizzard continues to make Mr. Laurence Tureaud the face if its brand. More » -
#psp
Rockstar Presents: Music Lessons For Schoolkids
Music students at New York City's East Side Community High School are throwing out their guitars, pianos and cowbells, with one program at the school instead teaching kids with PSPs and copies of Rockstar's Beaterator. More » -
#news
British Government Agency To Run Xbox Live Recruitment Ads
This morning, British publication The Guardian reports that Government Communications Headquarters (GCHQ) is going run ads in Xbox Live "including Call of Duty and Assassin's Creed, to attract quick-thinking 18- to 34-year-olds to its ranks." More » -
#pc
Evony Ads Go From Bad To Worse To Awesome
You live on the internet, so we know you've seen them: ads for Evony, pathetic attempts at enticing people to play an online game run by shady types by using boobs. Least, they were pathetic. Now, they're hilarious. More » -
#blizzard
Mr. T Returns To World Of Warcraft - With Grenades
Think Mr. T's original World of Warcraft ad was just a fluke? The Night Elf Mohawk is back, and he's proving his worth - with Mohawk grenades. More » -
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#clips
Assassin's Creed II Ad: The Eyes Of Death
Take a look at the "Eyes" television advert for Ubisoft's Assassin's Creed II, but don't be surprised to find it looking right back at you. More » -
#clips
The Second Left 4 Dead 2 TV Spot
Valve's $25 million Left 4 Dead 2 ad campaign isn't just good for trucks, as seen in the second TV spot here, featuring the song "Electric Worry" by the band Clutch. More » -
#advertising
$25 Million In Left 4 Dead 2 Ads Gets You At Least Two Trucks
Valve is earmarking an impressive $25 million in marketing to make sure that everyone with functioning eyes knows that Left 4 Dead 2 is coming this November. That includes at least two putrid trucks, dedicated to promoting the game. More » -
#ftc
FTC Ruling Might Affect Video Game Reviews
A unanimous ruling by the Federal Trade Commission today would update truth-in-advertising language to require the disclosure of "material connections" - hint, hint "cash or an in-kind payment to review a product" - by the recipient of such considerations. More » -
#valve
Prepare For A Left 4 Dead 2 Advertising Onslaught
Valve is expecting Left 4 Dead 2 to be its fastest-selling in the company's history, launching a $25 million advertising campaign to make sure that happens. More » -
#sony
Offending PlayStation 3 Ads Aren't PlayStation 3 Ads
Man. Remember those PlayStation 3 print ads created by Chilean design agency BBDO Chile? Remember how questionable they were, somewhere between tasteless and bewildering? Well, turns out they weren't actually PlayStation 3 ads, according to Sony. More » -
#sony
PS3 Ads Still Not Learning: Nazi Blood Infusion Madness
Sony have a chequered past when it comes to advertising their consoles. Some ads have been memorable, others, highly controversial. And while they're now just mostly memorable in the US and Europe, in Chile, they're...using Nazis. More » -
#what
Report: Nigerian Gov't Upset Over New PlayStation Ads [Update]
While news of the PlayStation 3 price drop to $299 USD appeared to have been met with universal praise, it appears that one group isn't so thrilled with Sony. That would be the entire country of Nigeria, apparently. More » -
#advertising
Finally, Some Responsible In-Game Ads
You mention "in-game ads", people get shirty. Don't like the fact they're being sold stuff within something they already bought. But there's less ground for complaint with in-game ads bought for a good purpose. More » -
#videogameviolence
Study Manages to Make Game Ads Even More Obnoxious
Hey you got your video game violence in my in-game ads! You got your in-game ads in my video game violence! Two great trends go great together in a study that says blood-spattered brands are more memorable. Well, duh. More » -
#clips
The Beatles: Rock Band TV Spot Does Abbey Road Overload
Expect to see this television commercial for The Beatles: Rock Band more frequently than the insides of your eyelids this fall. Thank goodness it's both interesting and technically impressive. More » -
#ps3
Sony Scraps WipeOut HD Loading Ad
The people have spoken. Spoken angrily. And Sony have listened, removing the worst of the in-game advertising from WipeOut HD only 24 hours after it was first officially announced.
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