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more about #ads ajacy: when Madden 11 comes out there will be an even LARGER ad that says BUY MADDEN 11: IT HAS LESS ADS!! more » superberg: I suppose it's less surprising to see pop-up ads in sports than any other genre, what with sports programming being absolutely loaded with it. It... more » Ryan_Long: So where does all of this ad revenue go? Obviously not to making the game less than $59.99. What do we get for it? With broadcast TV, you can argue th... more » Serantos: It would be one thing for them to charge less for an ad-supported game. This is not the case, hell, they are even adding advertisements after a gajill... more » jimbojonez: Well, ads for Coca-Cola do *nothing* for realism. Anyone who watches football knows that it would be ads for beer, cars, and erectile dysfunction. more » Bouchart: When I want to play a sports game, I take out Cal Ripken Baseball, NCAA Football or Pro-Sport Hockey for my SNES. No ads in any of those. more » SeattleTed is proud to like Robert Zimmerman: Be sure to check your bank accounts if you paid with your debit card, or your mailbox if you paid via cash. I'm sure you'll find a credit equal to the... more » Culebra: Ewwww. Personally, I think it's sad that advertising permeates sporting events so completely that it's considered part of the experience. But hey, s... more » Maldron: If you're going to put advertisements in a game, then that should be reflected in a game's price. more » Mokona: Ads in a game like that add to the realism (so they are a plus), but only if the frequency is reasonable. I don't play Madden, nor do I watch football... more » RockyRan: I have to say, that's pretty damn sad. Not only are people buying iteration after iteration every year for full price, but they also have to swallow a... more » brendanhayworth: Didn't you buy the game? Why do you need advertisements? Something seems wrong here. more » Taggart6 wishes you happy holidays!!!: Wow...pretty f-ing ridiculous IMHO. more » Not-too-Pessimippopotamus: This is Adweek's advert of the decade. Watch as its reputation crumbles away. more » Moonshadow101: The truncated versions of the ODST ads lose alot of the meaning. It's tougher to realize that the boot camp bit and the funeral bit are part of the sa... more » Ackers thanks Brian Ashcraft: The greatest ever gaming advert was Gears Of War, accompanied by Gary Jules singing Wad Wold. Sent shivers down my spine. more » gundaman: Let us not forget this Halo 3 ad, for it is 1000x better then the diorama ad. I mean, it's got kid Master Chief (referencing the EU is awesome), t... more » Dr Durdon: Exactly what is wrong with the Gears of War Mad World trailer? I thought it did a great job of creating a creepy, lonely feeling that matched the game... more » RaginKaGin21: Again I find myself pissed off at Luke's "I'm so much better than you stupid readers and all game developers attitude". It's almost like he's rubbin... more » penciledcookie: What about this one? First time I saw this ad, I thought it rocked hard. more » -
#ads
Madden 10 Now Pops Up Ads with Annoying Frequency
Madden NFL 10's in-game advertising arched some eyebrows when it released, but the grousing quickly blew over. The complaints have returned, as some users are reporting even more frequent pop-up ads, sometimes at the rate of one-per-snap. More » -
#ads
PS2, Halo 3 Make "Best Ads Of The Decade" List
Adweek today announced what they believe, as advertising experts, to be the best commercials of the past decade. And amongst the finalists were two video game spots. More » -
#deals
A Look At Kmart's Black Friday Game Sales
Walmart isn't the only retailer planning to knock down prices this month for video games. We've gotten our hands on the flier showing of Kmart's big Black Friday deals as well. More » -
#ads
Rogue Warrior Gets A Different Kind Of Gaming Ad
The slightly defaced ad for Bethesda's fall shooter Rogue Warrior, photographed by me at my local subway exit near Kotaku's NYC branch office, had one feature that turned my head: The two small words in red. More » -
#freespeech
CTA Defends Anti-video Game Ad Ordinance
The Media Coalition has joined the Entertainment Software Association in their call for the Chicago Transit Authority to repel its ordinance barring the advertising of video games rated Mature or Adults Only. More » -
#ads
Claim: In-Game Ads 'Fit' in Games, are Effective
IGA Worldwide's in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe. More » -
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#xbox360
Microsoft Kicks Off Creepy Xbox 360 Ad Blitz
Microsoft is spending big this holiday season, trying to lure in the "casual and social" segment gamer who does not yet own an Xbox 360. They're also going after the "I like to be creeped the fuck out by hollow-headed women with death mask smiles" crowd with the first spot in the "Live Your Moment" ad campaign. More » -
#marketing
Who Can Make Sense Of This PlayStation 3 Ad?
With the exception of Sony's "U R Not E" campaign and the inflicting of Saliva's godawful "Ladies and Gentlemen" upon us a countless number of times this year, we're generally fans of the PlayStation marketing machine. We even kind of liked the "This Is Living" series of non sequitors that annoyed UK gamers in 2007. That said, we're having a hard time wrapping our string of brain cells around the "Matrjoska" print ad running in Spain. More »
