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more about #activisionblizzard Tekshow: Without doing math I've always felt I get more out of gaming than any other entertainment medium. Provided the game is good and I want to replay it a ... more » Gruntybreath: So arbitrary. I was happier with my 8$ Men Who Stare at Goats ticket purchase than many 50$ games, and I've been happier with my 300$ Kindle purchase ... more » FearfulInsomniac: So, assuming you're paying $60 for MW2, I'd have to play it for 300 hours to get a value of approximately 20 cents per hour of gameplay. That's... a ... more » deanbmmv: Errm. what does any of that mean? Seem's rather arbitrary to me. #activision more » roq: Kotick shouldn't be allowed to say the word "innovation". more » persus-9: I like what Kotick is saying here (which is a first!) but I'm almost not sure he understands what innovation really is. If he'd said improve rather th... more » Imma Let You Finish, but, You Gunna Eat That?: I love Modern Warfare and COD as much as the next guy, but Activision is really disturbing me. The only new IPs that they have coming out in the next... more » Mancomb Seepgood of the Elevator Protection Agency: Right. So... if this is the case, why is almost every sequel just a copy paste of the game before it? Like... ohh Call of Duty, Guitar Hero, Tony Hawk... more » No cool name here... Move along: To be fair, he's right. Innovating within an established franchise makes sense from a business perspective: it allows you to try new things without th... more » Yossarian: I'm not defending Kotick per se, but I think the backlash on sequels is a little weird, to be honest. How many times have you played a very good game... more » OliveLuboo: my thoughts exactly. Modern Warfare 2, THEN we can boycott activision. :D more » code34: The sad yet true part of all this is that it isn't ONLY the gaming industry that is suffering from this "ride it 'til it dies" mentality. Hollywood an... more » Erode: You know.....his quotables from this presentation have been enough to turn me off Activision forever. I'd wager that this man is as bad for gaming as ... more » Downskated: activision the old EA more » Polypusher: "Hey Infinity ward, I'm really happy for you, but I think Halo 2 was the best sequel ever!" more » Durandal: Fuck Kotick. This is your chance, people; if you hate this guy as much as we've all read, don't buy Modern Warfare 2, or any Activision product. You... more » RockyRan: "eight of the top 10 products are based on franchises that were out last year and the year before that and the year before that." I'd be willing to b... more » Strife Fox †: Off the top of my head the only sequel I can think of that was "innovative" was Resident Evil 4, other than that, it's usually the first game sets the... more » deanbmmv: They spelt "Deutsche Bank Securities Technology Conference" wrong. It's "Douche Bag Securities Technology Conference" Still I guess what he says is k... more » (DEAD) Goldwings - Remembered for his bravery and heroism... xD: I won't deny the fact that some of the innovative stuff came out of established franchises/sequels and there is in fact truth in Kotick's words. What... more » -
#screengrab
More Bang For Your Buck
As seen at the BMO Capital Markets 17th Annual Digital Entertainment conference. -
#sequels
Activision: Sequels Offer "Road Map For Innovation"
Pity the video game sequel, perpetually scapegoated as an evil of the industry. To the rescue of its reputation this week came Activision Blizzard boss Bobby Kotick. The exec recently explained what sequels are good for, besides profit. More » -
#gamescom
Inside GamesCom's Halls One Day Early
Koelnmesse, home to Gamescom, is a mammoth, sprawling complex of buildings, streets and boulevards, so it's not surprising that Mike and I got lost on the way to the press room. More » -
#activisionblizzard
When An Activision Boss Jokes About Raising Game Prices...
Activision CEO Bobby Kotick is taking his daily bruising from gamers, this time for telling someone he'd raise video game prices if he could. But there's a little more to the story. More » -
#starcraftii
StarCraft Delay, Weak Economy Has Activison Expecting A Lot Less Money
Activision Blizzard reported another quarter of growth today but announced it expects to make $250 million less in 2009 than originally forecast. More » -
#activisionblizzard
ActiBlizz Confirms Tony Hawk, Bond For 2010, Dances Around Diablo
Activision Blizzard execs listed a bunch of new games for 2010 during a conference call today but declined to be anything other than cagey on the topic of Diablo III. More » -
#consoles
The Console Market As Of Next New Year's Eve, According To Activison
During Activision Blizzard's conference call annoucning its second quarter results today, the company shared its best guess for the North American and European console market circa 12/31/09. More » -
#blizzard
Analyst Sees StarCraft II Inevitably Delayed To 2010
Blizzard set its sights on one "front line release" for 2009, a title that we expected to be StarCraft II: Wings of Liberty, the first of three StarCraft II games. One analyst isn't so sure Blizzard can make it. More » -
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#hellitsabouttime
StarCraft II Beta Planned To Last 4 To 6 Months
Dustin Browder, lead designer on StarCraft II at Blizzard, says that the team is planning to have a publicly playable beta for the game that runs about "four to six months." When that would go live, Blizzard still isn't saying. More » -
#development
Old Vivendi Digs Put To Constructive Use
Vivendi's Los Angeles headquarters at the Howard Hughes Center might be gone, but what's taken its place will leave a lasting impact on LA drivers for years to come. More » -
#richgetricher
Activision Earnings Way Higher Than Activision Expected
The publisher of Call of Duty and World of Warcraft released a sunny financial report today, and revealed that Guitar Hero is big in Europe. More » -
#business
Activision Gets A New Chairman
It's been announced overnight that Activision Blizzard's chairman, who is due to retire later this year, is to be replaced by the Chief Executive of partners Vivendi. More » -
#industry
BlizzardVision Rakes in the Dough
Back in February Activision Blizzard said it expected to rake in $860M in net revenues for the March quarter, now the company says they underestimated how well they would do in the quarter. More » -
#guitarhero
First Peek At New Lingerie Model In New Guitar Hero Commercial
Another Guitar Hero TV spot, another model in underthings. More » -
#industry
Activision Seeks Recession-Fueled Acquisition Bargains
What does a company like Activision Blizzard do when sitting on $3 billion in cash with no debt while many gaming companies flounder in the face of an economic recession? They go shopping. More » -
#battlenet20
StarCraft II, Next Gen Battle.net Betas "In The Next Few Months"
While the wait for StarCraft II may already be agonizingly long, the promise of a playable multiplayer beta helps many of us get out of bed every morning. So when will we get it? More » -
#activisionblizzard
Activision Blizzard Shrugs Off Recession, Reports $5 Billion In Revenue
While nearly every other company bled cash, fired employees and cancelled projects, Activision Blizzard posted record results, announcing over $5 billion in revenue for 2008, seeing $429 million worth of profit over the holidays. More » -
#bobbykotick
Activision Boss Confirms Existence Of DJ Hero
If Activision's filing of the trademark for DJ Hero and real-life DJ Paul Oakenfold's verbal approval of the rhythm game wasn't ample evidence of the still-unannounced project, hearing it straight from Activision's boss should be. More » -
#worldofwarcraft
WoW Responsible For Half Of Activision Blizzard's Earnings, Says Analyst
World of Warcraft alone will be responsible for half of Activision Blizzard's earnings for 2009, according to one analyst. I suppose 11.5 million people paying monthly subscriptions really add up. More » -
#activisionblizzard
CES 09: Prototype Impressions: It's Been A While, Alex
Radical and Activision brought a newly previewable build of the open world game Prototype to CES, showing it off in the THX booth. THX? Why? Well, Prototype is THX 7.1 certified on the Xbox 360. More »
