<![CDATA[Kotaku: ps3 launch]]> http://tags.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: ps3 launch]]> http://kotaku.com/tag/ps3launch http://kotaku.com/tag/ps3launch <![CDATA[Settlement Reached In PS3 Police Shooting]]> The PlayStation 3 launch was a dark time for gaming. Robberies, fistfights, and of course, the tragic shooting of 18-year-old college student and suspected PS3 thief Payton Strickland, shot through his door as policeman Christopher Long allegedly mistook the sounds of a battering ram for gunfire. Now a year and three months from the December 1st 2006 shooting, the New Hanover County Sheriff's Office has agreed to a massive settlement with the victim's family, along with a taped apology from Sheriff Sid Causey.

"I am profoundly sorry," Causey said against a backdrop of the United States and North Carolina flags. "I cannot begin to imagine the immense sorrow the Strickland family must continue to feel, but they will forever be in my thoughts and prayers. It is my hope that the Strickland family will accept this apology and know that it is offered with compassion and sincerity."

How much does a fatal mistake cost? According to county officials, $2.45 million. Strickland family spokesperson Joyce Fitzpatrick says the money will go towards establishing a foundation for need-based scholarships.

"The Stricklands were not interested in money," she said. "That cannot bring their son back."

Sheriff apologizes to Strickland family; county to pay $2.45 million [StarNewsOnline.com]]]>
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<![CDATA[HMV On PS3 Free TV Giveaway]]> Sony's last minute giveaway of free 46" Bravia televisions at the UK PS3 launch sure generated a lot of buzz for the company and its new console, but could there have been a much more sinister agenda at work? A spokesperson for major UK retailer HMV seems to think so.

"The stunt of giving away over 200,000 worth HDTVs, though great for the fans that managed to get one, struck me as being slightly unnecessary in the greater scheme of things - especially as it may have encouraged some of the more cynical media to think of it as a last-minute attempt to bolster queues and PR coverage."

*gasp*

Oh my god, he could be onto something here. Could giving away $480,000 worth of hi-definition televisions been something other than Sony demonstrating their Oprah-level philanthropy, or am I just a member of the more cynical media?

Why even bother commenting? Could HMV be miffed at having been passed up as the official launch venue for Virgin Megastores, or just feeling a bit inadequate for only offering free copies of Virtua Tennis 3? Uh oh, there goes that cynical media again.


HMV questions PS3 TV "stunt"
[GamesIndustry.biz]

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<![CDATA[Harrison Loves on Europe]]> Phil Harrison made an appearance at the official UK launch of the PS3 last night, and used the opportunity to stress the overall importance of the European continent.

"This is the third continent out of three, but it is the most important," he told GamesIndustry.biz. "It's got most countries, it's the most people, it's the most cultures...

"The fact that we've got the launch here with more consoles shipped on day one that we've ever had in our history is a compliment to the importance of the European market."


Basically the game company exec version of a rock band shouting, "European audiences are the best audiences in the world! Woo!" The woo is important. So when did they repeal Australia's continency?

Still, I can see where he's coming from. Europe has given us French toast, Belgian Waffles, Swedish pancakes, English muffins, Polish sausage, and Danish pastries. Seeing as breakfast is the most important meal of the day, logic dictates that Europe be the most important continent.

I really need to eat before I start posting.

Europe is "most important continent", says Harrison
[GamesIndustry.biz]

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<![CDATA[Italian Retailers Boot PS3 Street Date]]>

This isn't simply a case of some lucky guy getting his PS3 early by mistake. No, this is two relatively big retail chains in Italy making a conscious decision to break the street date on the PS3 by two days.

First retail chain Darcy announced they would be selling the system at 7pm today in major newspapers across the country. Then rival Media World, fearing lost business, announced they would start selling this morning at 9am.

GameStop stores in Italy have remained firm on the street date despite the fact that if any chain could break a street date unscathed, they'd be the one. I'm not ruling out the possibility that they are hard at work building a time machine so they can beat Media World to the punch.

Sony is understandably pissed, but like parents around the world, they call it disappointed.

Speaking to GamesIndustry.biz a Sony spokesperson said, "Sony Computer Entertainment Europe is deeply disappointed by the unilateral decision of some Italian retail chains to commence the sale of PlayStation 3 to consumers before this official launch date.

Sony is carefully considering what actions they will take against the offending chains. I suggest they buy them, sell them, and split the profits between the poor specialty game stores out there that are now completely screwed by this move.

Italian retailers break street date for PlayStation 3
[GamesIndustry.biz - Thanks Tyler!]

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<![CDATA[Analyst - 4 Million Euro PS3s By 2007]]>

While the ready availability of PS3 preorders in Europe four days before the big launch is a source of worry (or hilarity) for some, Screen Digest analyst Nick Parker says the system is on track to sell upwards of 4 million units by the end of the year in Europe, and that the perceived lack of interest merely indicates Sony's dedication to keeping up supply.

Speaking to The Times Online, analyst Nick Parker dismissed suggestions that plentiful stocks of the console could be seen to indicate poor sales performance. "The lack of shortage is supply driven; what Sony has shipped will sell," he said.

Parker suggests that the new PlayStation could be on track to overtake the Wii in Europe next year, if not sooner.

While analysts have historically been completely wrong about the PS3 in most instances, Parker is most likely right about the supply issue. Sony has gone great lengths to make sure there isn't a repeat of the problems caused by shortages during the US launch, and that means there'll be a few extra systems on the shelves. I guess we'll find out later this week.


Euro PS3 sales will hit 4m by next year - analyst
[GamesIndustry.biz]

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<![CDATA[More Tales of PS3 Reseller Woe]]>

Stories of PlayStation 3 eBay speculators getting shafted never seem to grow old for me. Take the recent article The Globe and Mail, which tells the sad story of a construction worker with a heart of gold, who shelled out $2459 Canadian for two consoles, all in the name of love.

The hard part done, Mr. O'Brien thought he could sit back. He would flip the PlayStation 3s just before Christmas when demand was at its peak and use the profit to buy an engagement ring for his girlfriend...

But two months later, the sleek PlayStation 3 units are collecting dust in Mr. O'Brien's closet in Bowmanville, Ont., while his girlfriend is still without a ring


So instead of spending $2500 on an engagement ring, he gambled the money away trying to score big. It's like Jack trading the cow for magic beans, except these beans never took root. We need to save all of these stories and make them into a poster to hang up outside retails stores when the next big system launch rolls around.

How a PlayStation speculator misread the market and lost
[globeandmail.com - Thanks Astrofox!]

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<![CDATA[Fahey Pops Up In MSNBC Gray Market Piece]]>

MSNBC has an article up on stolen PS3s and the gray market crime fleshed out with quotes from Kotaku's own Michael Fahey. From the article:

...Demand dropped off steeply in the weeks following, with prices on eBay plunging from an average $2,367 on Nov. 16 to $724 on December 21, according to Michael Fahey, who detailed the price fluctuations in a recent post on gaming blog Kotaku.

'The root cause of all the prospecting and violence, in my opinion, was Sony's decision to release a console when they knew full well supply was nowhere near demand," says Fahey. 'Americans stole, lied, cheated, and hurt each other for the promise of a big payoff, which in the end amounted to nothing.'

Yup, yup. Silly humans.

Thieves Steal Car And PS3 [MSNBC]

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<![CDATA[Feature: The Decline of the PS3 Grey Market]]> By: Michael Fahey

The rise and fall of the PlayStation 3 on eBay is one of the most talked about gaming stories of the year. In order to paint a broader picture, I've tracked pricing trends from preorders to Christmas Eve and surveyed retailers to determine just how hard the PS3 grey market has crashed.

In the days leading up to the PlayStation 3 launch in mid-November, people all over the country lined up with dollar signs in their eyes, hoping to cash in on what was sure to be the most sought after gift this holiday season. I talked to many people planning on financing college, cars, vacations, and countless other dream items with the fruits of their labor. A week later those hopes and dreams were crushed, as reports of plummeting eBay prices poured in. Just how fast did the PS3 grey market crash? Take a look for yourself, and feel free to click the graph for a larger version.

declineps3final.jpg

Within two days of the system's launch the going price dropped by over $1000. eBay prospectors across the country were stunned at the rapid depreciation of their investment. While they were still looking at $600 profit on average, it was a far cry from the windfall everyone had been expecting.

The smart thing to do in that situation would be to wait, right? Several enterprising folks I talked to during the launch festivities predicted a glut early on, and planned on holding their systems until Christmas, when demand would be at its highest. As the graph indicates, that wasn't the wisest move. Four days before Christmas PS3 auctions hit the lowest point ever, bottoming out at just $724. Figuring in sales tax, that's less than $100 profit on a 60GB system.

Clearly the way to go for the PS3 prospector was preorders. On November 16th, as the reality of the system shortages began to sink in, buyers spent an average of $2,367 to secure themselves on of the 600 or so preorders sold that day, and from the point eBay started allowing receipt-verified presales prices maintained a steady average of around $1500.


How are retail stores being affected?

With the prices dropping so low, many eBay hopefuls have been returning their purchases to the stores they procured them from. Between packing, shipping, and taxes, it's much less of a hassle just to get a refund and forget the whole thing ever happened. I decided to survey several popular retail 'superstores' to get a feel for just how big a trend grey market returns were.

Here's how this worked. I called a random selection of stores across the country from each of the four retailers listed below. I asked to speak to their electronics department first, and then called back to speak with customer service. I made sure to specify intact, boxed returns to avoid clouding data with random defective units. Interestingly enough, not one store I spoke to mentioned any defective returns. If anything the PS3 is a solid machine. Bear in mind that these are not hard numbers. I spoke to whoever was staffing the departments at the time I called, and only counted the answers applying directly to those people. While I'd like to say you could safely double the returned system numbers below, there are far too many factors involved to make it an accurate estimate.

I picked the four below for various reasons. Fry's because of its unique bundling policy, Best Buy because of its huge initial allotments, Target as a major retailer that isn't focused on electronics, and Wal-Mart because I am apparently a glutton for punishment. All four stores had people wait in line for the consoles...one of the reasons you don't see GameStop represented, another reason being that many GameStop systems went to either employees or regulars to the store tipped off by employees. "But GameStop wasn't allowed to sell to employees!" Where do you think I got mine?

Store Findings:

Fry's Electronics
Number Called: 10 - Called double what I had planned for Fry's because the first five all reported having systems in stock.
Average Returns:
two per store
Systems Available? Yes

Fry's stands out from the other retailers I've surveyed in that they still insist on selling their PS3 systems in ridiculous bundle packs with eight or so games. Every single store I called reported having plenty of bundles available for purchase. On average each store had received two returns, with the Alpharetta Georgia location, a favorite of mine, reporting four. Systems at Fry's can only be returned with the full bundle intact, and are resold the same way.

Conclusion: Nothing too surprising here. When I was working at GameStop on Christmas Eve I had countless customers tell me that Fry's had PlayStation 3s just sitting there, with no one buying. The only thing harder than trying to turn a profit off of a PS3 on eBay is trying to turn a profit off an $1100 bundle filled with games no one wants to play.

Target
Number Called: five - they're a major retailer, but they weren't exactly a big launch location.
Average Returns: two
Systems Available? No, though two out of five stores did tell me I had "just missed one."
Conclusion: Target doesn't get many systems in, and when they do they generally last a day tops. One electronics rep I spoke to in Colorado told me they had gotten two returns earlier in the week, which didn't last more that 24 hours on the shelf. Low volume, relatively quick turnaround.


Best Buy
Number Called: 15 - Best Buy had the greatest launch allocations, so I gave them a bit more attention while conducting the survey.
Average Returns: Four - One customer service rep said she had seen as many as eight returned, though she worked at a midnight launch store with a much larger console allocation than the rest.
Systems Available? Not a one, at any store. Most likely a corporate sponsored lie, however, as we've been getting several reports on Best Buy holding systems until New Year's Eve.
Conclusion: A much larger allocation equals a slightly higher number of returns. This whole sitting on items for big holiday sales severely screws up survey data. As well as forcing their employees to lie, they also forced me to lie. When I mentioned I was writing a story, I was told they couldn't comment to the press. I had to tell them I was a father looking in to buying one for his son, trying to figure out if the system was reliable. If anyone asks, my son's name is Rufus, and he has a glandular disorder.

Wal-Mart
Number called: Five before I gave up out of sheer frustration
Average Returns: Inconclusive. While I did have one store tell me they'd seen a couple come back, most of them couldn't figure out how to transfer me to customer service.
Systems Available? Possibly. They might not even know what it is.
Conclusion: While I've known some very helpful and intelligent Wal-Mart employees in my time, all of them must have been off over the past two days. I got through to one customer service rep and one electronics department out of five stores, the rest of the time spent either waiting endlessly on hold or being accidentally hung up on.

While return numbers seem to be relatively low, when you figure in the transactions the employees I spoke to weren't privy to, and then multiply the number by even a fraction of the stores these retailers have scattered across the country, and things start adding up. In an ironic twist to the whole story, it seems as though your best bet for securing a PlayStation 3 console, unless you want to shell out $1100 for a bundle at Fry's, is eBay. As of this writing there are over 7,000 up for auction, looking for a good home.


The Grand Conclusion, with a Personal Note

To be completely honest, when I first secured my PS3 preorder with GameStop the first thought in my head was the massive amount of money I could make from selling it. That's how I got approval from my girlfriend to put down the $100. The TMX Elmo had just been released and was selling for ten times retail price. I figured I could triple my money, pick myself up a nice flat panel HDTV...hell, I might even have enough left over for another PS3 once the dust cleared.

What changed? Well the more I thought about the PS3, the more articles I read, and the more videos I watched, until the gamer in me basically slapped the profiteer silly. The PlayStation 3 has real potential. Lair. Motorstorm. Resistance. Soon dreams of a giant TV faded away, replaced by the gnawing anticipation I'm prone to get whenever something big is going to happen in the gaming industry. That, and I got this gig at Kotaku. If you guys ever got wind of me eBaying a PS3 I'd never hear the end of it.

As it turns out my gamer instincts and the threat of hordes of angry readers steered me clear of potential disaster. Aside from a couple brief spikes, there is no way I'd have been able to pull off the television, and I know damn well I would have waited for Christmas like so many others did, only to lose even more.

The moral of this story? There's no such creature as a sure thing. The majority of eBay prospectors walked away from this experience with that lesson burned into the back of their brains. My suggestion for the future? If you want to gamble, go to Vegas. If you want to invest, try mutual funds. Leave the video game system buying to the gamers. We'll all be happier for it.

How I collected the graph data:
To track eBay sales I used a website called Terapeak, which is of of the most trusted eBay market research tools available. I looked at data for the US eBay site each day utilizing the keyword "PlayStation 3" in the Video Games/Systems category. I set the price range for $200 through $10,000 to weed out any artificially inflated auctions as well as any bogus "PS3 Buying Guide" type offerings. Keep in mind that the statistics provided are for both the 60GB and 20GB models combined. Many sellers neglected to specify which version they were auctioning, so weeding out one from the other was nigh impossible. Counterbalancing that slightly are auctions including games and extra controllers, which are also figured into the statistics.

While certainly not a completely infallible system, I believe it led to a more accurate overview of the eBay PlayStation 3 market than simply searching for PlayStation 3 and leaving it at that.

Using the same guidelines outlined above, I poked about for a few more interesting tidbits regarding system demand. For instance, auctions ending on or before November 16th, meaning preorders, had a 96.5% success rate. In the period after the system was released the figure dropped to 73%. Hazarding a guess I would say those figures are due largely in part to unrealistic reserve price auctions.

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<![CDATA[Sony: 2 Million PS3s By Year's End, UK ASAP]]> Three days ago Sony Computer of America's David Karraker assured the world that the have fixed all Playstation 3 manufacturing problems and that the company remains focused on getting 1 million PS3s to stores by the end of the year.

Today Sony Corp's President, Ryoji Chubachi, reaffirmed that, saying that Sony is sticking to its target of shipping 2 million PS3s by the end of the year.

"It's true that availability has been a bottleneck," Chubachi said of the PlayStation 3. "But the targets are achievable. We do not need to revise our shipment targets."

He went on to say that they still plan to hit 6 million PS3s by the end of their fiscal year in March and will launch the system in Europe "as soon as possible."

Uh, oh. As soon as possible is never good when its coming from a hardware developer.

Sony Sticks to PS3 Shipment Target [AP]

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<![CDATA[Former Deputy Charged in PS3 Shooting]]> UPDATE: Charges have now been dropped due to a foreman's error.

In a surprising turn of events, a former New Hanover County sheriff's deputy was charged today in the shooting death of a teen accused of stealing a Playstation 3 console.

Cpl. Christopher Long, 34, was indicted Monday on second-degree murder for the death of 18-year-old college student Payton Strickland, which was shot Dec. 1.

Stories do not address whether Strickland had a controller in his hand when he was shot, though his roommate said that might have been the case. The stories do say he was unarmed.

District Attorney Ben David said Long mistook the sound of another sheriff deputy's battering ram hitting a door as a gunshot. Strickland was shot in the shoulder and once in the head. The fatal shot first ricocheted off of another object, according to an autopsy report.

Deputies believed that the raid would be high risk because of pictures found on the Internet which showed one of Strickland's friend's posing with guns and because UNC Wilmington police had said they had received information that the friend, who didn't live with Strickland, was known to carry a weapon.

Strickland and two friends were suspected of beating a UNC Wilmington student and robbing him of two Playstation 3s in November.

"This indictment is an important first step in holding accountable everyone responsible for Peyton's death - but this is only a first step," his parents, Don and Kathy Strickland, said in a written statement. "None of these actions can bring Peyton back to us, but perhaps they can save someone else's child."

Family and friends of Long, who was fired last week, described the man as widely known, respected and loved. He has, they say, received death threats since the shooting.

These cases are never black and white and in my investigatory experience, which is quite substantial, charging an officer or deputy in a case like this is very rare.

Former N.C. sheriff's deputy charged in death of teen during raid [AP]

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<![CDATA[Police Jump PS3 Line]]>

Two police officers in Rhode Island are being investigated for using their magical policeman powers to skip to the front of the PlayStation 3 launch line at the Sony Store in Providence Place Mall. Apparently one Warwick officer and one Providence officer were among a group of seven folks ushered into the front of the queue on launch day by a couple of mall security guards, both of which are now jobless.

Both officers are expected to receive disciplinary action. The Providence cop is quoted as saying he didn't do anything wrong. Tell that to the first couple of people who went home empty handed, asshole.

This marks the beginning of a disturbing trend. First police bust in line, next thing you know they'll be using their sirens as a way to avoid having to sit in traffic or wait at stop signs. Oh, wait.

2 officers accused of skipping line to buy PlayStation 3 consoles [azcentral.com]

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<![CDATA[EA: Sony to Ship 500K to 800K PS3 in 2006]]>

I finally tracked down that rumor, it turns out it came from Electronic Arts own Larry Probst, who told Reuters today that a supply shortage meant that Sony was only able to ship 200,000 Playstation 3 for the launch.

Probst added that he expects Sony to ship just 500,000 to 800,000 PS3s by the end of the year. Which is, of course, significantly less than Sony initially forecasted.

Keep in mind this is Electronic Arts talking about Sony PS3 sales figures, but I suspect Probst has some insight into sales that the typical man on the street doesn't.

Probst said that EA had set a lower bar for initial shipments, but "where they ended up was a bit of a surprise." ... "We think they'll get into that range," said Probst, who noted that console sales and corresponding game sales were typically slow to begin with because of supply constraints, and a clear winner will not be known for as long as five years.

Probst was full of other interesting tidbits not relating to his company as well, like the fact, he says, that 20,000 of the 200,000 PS3s were flipped on eBay.

Hit the jump for Reuter reporter's Lisa Baertlein's excellent story.

By Lisa Baertlein

NEW YORK, Nov 29 (Reuters) - Electronic Arts Inc. CEO Larry Probst said on Wednesday that initial shipments of Sony Corp.'s <6758.T> new PlayStation 3 have been below his expectations due to shortages, though overall holiday sales thus far of video games and players were at or slightly ahead of targets.

His comments at the Reuters Media Summit in New York pushed down shares of EA, the world's biggest video game publisher, by nearly 2 percent.

Probst said demand for Sony's much-anticipated PlayStation 3 (PS3), which made its U.S. debut on Nov. 17 for the critical holiday season, was strong but a shortage of supply meant that only about 200,000 units of the game console were sold at retail outlets.

Sony had originally aimed to ship 400,000 PS3 units for its U.S. launch, and has not given actual figures.

Probst said that EA had set a lower bar for initial shipments, but "where they ended up was a bit of a surprise."

By the end of 2006, he expects Sony to ship 500,000 to 800,000 units.

"We think they'll get into that range," said Probst, who noted that console sales and corresponding game sales were typically slow to begin with because of supply constraints, and a clear winner will not be known for as long as five years.

This holiday season is crucial for the $30 billion global video game industry. Video game makers reap more than half of their annual sales in the end-year shopping season.

EA, whose games include titles like football game "Madden" and "The Sims," recently raised its 2006 outlook to call for flat to 5 percent growth in overall U.S. game sales. Previously, it expected overall sales to be flat to down 5 percent in 2006.

"That's a much more optimistic outlook for the year than people were previously expecting," Probst said.

"Bottom line, I would say that the first holiday weekend met or slightly exceeded expectations," he added, citing solid sales of Microsoft's Xbox 360 game console, Nintendo's <7974.OS> Wii and Sony's PlayStation 2, as well as Sony's PSP and Nintendos DS handheld devices.

SUPERMAN DISAPPOINTS

Separately, EA Chief Financial Officer Warren Jenson said at an investor conference in Arizona that the game "Superman," an important holiday title that was released later than the film, was a disappointment and that sales would fall short of company targets.

Analysts said Jenson's comments also weighed on the stock.

Large crowds had camped out for days ahead of the PS3's U.S. debut. Supplies were scarce, and Probst said some 20,000 owners were able to flip their new machines on Web auction site eBay Inc. for, on average, more than double the $600 price.

EA's shares fell 1.8 percent to $56.19 after Probst's comments, before recuperating some losses to close at $56.77, still down 0.8 percent on the Nasdaq.

Shares in Activision Inc. , the second-biggest U.S. game maker which has a smaller exposure to the PS3, fell 0.6 percent before rebounding to close up almost 2 percent at $16.58.

EA CEO Says Holiday Sales Met Forecast [Reuters]

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<![CDATA[Rumor: PS3 Sales Half What Expected]]> Rumor has it that there's a number floating around out there for Sony's Playstation 3 launch sales. At that number, rumor has it, it pretty low. As in half the number Sony wanted to sell during their launch of the console powerhouse.

That would mean that Sony would have sold about 200,000 PS3s during their launch. I've been pushing Sony for a number to compare to Nintendo's 600,000 in Wii sales and Microsoft's 326,000 Xbox 360s sold last year during its launch.

Update: I tracked down this rumor. It turns out it comes from EA CEO Larry Probst for a Reuters' story. You can find the full story here.

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<![CDATA[Douchebag PS3 Auction Of The Day]]> This isn't one of those bait and switch PS3 auctions, but even at the low "Buy It Now" price of 99 cents, this is just too much.

THIS AUCTION IS FOR THE PURCHASE OF MY STORY OF ACQUIRING A PLAYSTATION 3. WHEN PURCHASED THE STORY WILL BE SENT SAME DAY BY E-MAIL. THIS TWO PAGE STORY WILL DETAIL WHAT OUR PLAN WAS IN ORDER TO GET A PS3, HOW WE GOT THEM, AND A NUMBER OF HORRIBLE THINGS THAT HAPPENED TO US ALONG THE WAY. THIS STORY WILL RELIEVE ANYONE WHO HAD IT BAD IN ACQUIRING A PS3. ANYONE WHO THOUGHT THEY HAD A BAD EXPERIENCE ON NOVEMBER 17TH WILL BE ABLE TO APPRECIATE THIS STORY, AND WILL HELP THOSE UNDERSTAND THAT THINGS COULD HAVE BEEN A LOT WORSE THEN THEY WERE.

So much suffering!

There are only 41 of these yarns to go around, but don't let that limited number of harrowing PlayStation 3 purchasing tales tempt you to spend. Do not support PS3 horror story auctions! I'm begging you!

PLAYSTATION 3 PS3 WII XBOX 360 PLEASE READ MY STORY

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<![CDATA[PS3 Shooting Victim Nets Gutshot, Four PS3s]]>

Two Connecticut man were arrested early this morning for shooting a man who refused to hand over his wallet while standing in line for a Playstation 3, state police there said.

William J. Robertson, 20, and Andrew Patnaude, 17, were arrested about 4 a.m. on several charges including attempted murder and robbery. He is being held in lieu of $1 million bond, the Associated Press reports.

Michael Penkala, 21, was shot by the two gunmen while waiting for the console outside Wal-Mart in Putnam on Nov. 17, launch day.

The two men had ordered everyone in line to throw their cash and possessions on the ground or put them in bags, but Penkala refused to give up his wallet, which was stuffed with more than $2,600 in cash.

Penkala told the Telegram & Gazette how it played out:

Mr. Penkala said that at 3:14 a.m., two masked men showing guns came around to the front of the building and approached several people in line.

"At that point, I knew what was going on — two kids with bandanas over their faces with guns," he said. "So I dialed 911 on my cellphone and dropped it into my pocket."

Before the two robbers confronted Mr. Penkala, they accosted two other individuals and ordered them to empty their pockets.

"They approached two kids first, and they got 75 cents out of them, and I was the third person they came to. And I wasn't giving it up for anything," Mr. Penkala said. "So they hit me with the butt of the gun in the face, kind of got me to the ground a little bit, continued to hit me and struggled for my wallet. And I just held on to that pocket and wallet for dear life."

Mr. Penkala had $2,600 in cash on him, $900 of which came from his grandmother. He was determined not to give it to the robbers at any cost. The first two individuals escaped unharmed, while Mr. Penkala was not as lucky.

"They emptied their pockets. They didn't have much, but they listened to them, I guess," Mr. Penkala surmised. "They wanted me to hand over whatever I had in my pockets and empty that out to the ground and into a bag. I wasn't going to have any part of that."Prior to being shot, Mr. Penkala, whose glasses were broken during the assault, suffered a black eye, a gash above and underneath his left eye (which needed two stitches combined to close) and impaired hearing in his left ear for several days. He was able to scare away the robbers, but not before one fired a shotgun in his direction, Mr. Penkala said.

"I started yelling at them, '...Get the hell out of here. I called 911!' Mr. Penkala recalled. "And they both ran and, after a couple steps, one of them turned around and fired a sawed-off shotgun at me and then just continued to run off into the woods."

Penkala was hit once in the chest with a shotgun blast from about ten feet away.

Despite the gunshot wound, which had him coughing up blood and feeling "lightheaded" he told the paper that his only concer was getting those Playstation 3s.

"When they let us in the lobby there at Wal-Mart, I was on the floor coughing up blood and telling the workers to take the wallet out of my pocket and give it to my friends so they could continue waiting in line and purchase the PS3s," Mr. Penkala said. "For some reason I wasn't thinking about my wound, I was all about those PlayStations."

Penkala, a PS3 scalper, said he doesn't regret refusing to give up his cash and getting shot in the chest. Things appear to have worked out for Penkala, who landed four, FOUR, Playstation 3s, three of which he purchased and one of which was handed to him by Wal-Mart for his troubles.


No comment.

PS3 Shooting Victim Has no Regrets [Telegram]

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<![CDATA[PS3: Strange as Fiction]]>

An already short in supply, high in demand product gets even less stock than expected and all hell breaks loose. Sound familiar?

Thing is, I'm not writing about the PS3 launch, I'm writing about the plot of novel Jennifer Government where a Nike marketing exec deliberately holds back stock of shoe stock to create demand and then pays someone to do the shooting to create... um blood.

The author of the book, Max Barry, notes the quasi similarities:

Zing. And remember boys and girls, it's not an assassin or assassination unless politically motivated. No politics, then it's just a humdrum murder.

Max Barry Comments on PS3 Launch [Aeropause]

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<![CDATA[Analyst: Initial PS3 Shipment 125K to 175K]]> AmTech analyst PJ McNealy guesstimates that Sony's opening weekend shipments for the Playstation 3 were lower than the already lower than expected numbers.

Their "research" concludes that the actual Playstation 3 launch numbers were in the range of 125,000 to 175,000 and that includes the 15,000 or so being used for kiosks. No wonder people were shooting each other for the console.

If correct, its about half what McNealy though the company would get into stores for the console's launch.

On the Wii side of things, McNealy thinks Nintendo managed to get 425,000 to 475,000 out the door for their launch and expects the company to ship 1.5 to 2 million of the consoles to North American stores by the end of the year.

So far neither Sony nor Nintendo have released hard numbers for their consoles, though I suspect at least one to talk numbers for the upcoming long weekend.

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<![CDATA[PS3 Launch Jump Starts PSP, PS2 Sales]]>

Sony faceman and bringing of all tidings Playstation 3 Dave Karraker delivered some interesting PS3 launch details earlier today.

Although Sony, like Nintendo, isn't talking specific numbers they have confirmed that their console sold out "within hours."

Biggest selling game: Resistance: Fall of Man, followed by Madden '07

The $599 60GB model was the top selling SKU (over the $499 20GB model)

PSP week-over-week sales increased +29% at our top 5 retailers (week ending Nov. 20)

PS2 week-over-week sales increased +24% at our top 5 retailers (week ending Nov. 20)

Dave Letterman used the system launch to mock Pres. Bush, Wal-Mart used it to attack Sen. John Edwards and Nike used it to create a pair of shoes that no one will be able to buy.

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<![CDATA[Analysts: Sony May Have Missed Shipment Target]]>

Bloomberg is reporting that (are you sitting down?) Sony may not have actually made their 400,000 unit shipment target for the launch of the PlayStation 3.

More than half the 150 stores checked by Kaufman Bros. said they wouldn't have enough units to cover preorders, according to a Nov. 16 research note by retail analyst SooAnn Roberts. She predicts Sony will ship no more than 200,000 units to the U.S. this year.

Yeah, that's this year. 200,000. Not on launch day, when Sony expected 400K on that one day and 1.2 million by end of year, but for the rest of 2006.

Other analysts are slightly more positive, with shipments expected to hit the 400,000 mark. Sony is being non-committal, saying that they "shipped as many PlayStation 3 units into the North American market as possible and continue our efforts in supplying systems to retailers nationwide through the holidays" but still hope to ship 1 million units by January 1.

Regardless of the final figures, it's not going to be easy to get one any time soon.

Sony May Have Missed PlayStation 3 Goal, Analysts Say

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<![CDATA[Boston Mayor to Send Sony The Bill For Chaos]]>

Boston Mayor Thomas Menino is calling shenanigans on Sony and their PS3 launch. The mayor blames Sony for Friday night's riot at Copley Plaza where 12 squad cars had to be called in to enforce some crowd control. Five hundred angry customers were gathered outside the Sony store anxiously awaiting the moment when they could purchase their rare prize. When the doors were finally opened at 5am, the crowd surged inside wreaking havoc. There was trampling, broken escalators and people getting arrested in droves.

It is Mayor Menino's opinion that the blame lies directly on Sony for not supplying enough store security and keeping mum on how many units would be for sale. I'm not sure exactly how The Mayor will implement this plan, but I would love to see it go through just to find out exactly what a riot costs.

Boston Mayor Charges Sony for Riots
[2old2play]
[photo courtesy The Boston Globe]

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