wet one
It seems sort of odd to me to have a video game cross-promotion that encourages you to injest the friends and loved ones of the game's protagonist, but that's exactly what Konami and Nestle Waters North America are doing with the "Green With Envy" campaign, which pairs up young Dewy the water droplet with Aquapod Natural Spring Water for kids. A nationwide contest and sweepstakes is being launched that could net health-conscious families an 'eco-adventure' to Costa Rica and copies of the game itself. Behind the sweepstakes is a multi-million dollar print, internet, radio, television, and in-store advertising campaign to help deliver a health message to children and of course, sell video games. Dewy art is appearing as we speak on bottles of Poland Spring, Deer Park, Zephyrhills, Ozarka and Ice Mountain
tap spring water. If I were in charge that would involve the titular character proudly proclaiming, "I Keep Your Innards Moist!", which is why I was never allowed to play in any marketeer games. *sniffs*
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Kotaku
Or is From First To Last moving EA's FaceBreaker? The post-hardcore band will feature big in EA's upcoming cartoony boxing game, including three brand-new songs to the soundtrack as well as actually appearing as characters within the game. Cross-promotion-wise, the band will be featuring the game at 45 shows during their spring and summer concert tour, featuring clips from the game projected on giant screens, with band members pulling someone out of the audience to demo the game before each show. EA will also be on the scene with their FaceBreaker band bus to make sure you get the whole cross-promoting concept. FFTL will also be releasing a series of 10 viral music videos on the internet laced with FaceBreaker footage. By the time this is all over we will forever associate the band with getting punched in the face by a large man with over exaggerated features.
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