"We've received hundreds of stories from players that tell us Pogo.com has been a cost effective way for them to escape from their day, have fun and connect with friends and family", said Pogo Community Manager Tahd Frentzel. "From a mom cutting down on long distance calls by chatting and playing with her military daughter stationed in Germany to couples having "date night" online while one is traveling on business, we are so proud to provide a fun and familiar place for people to stay close to those they love."

Pogo introduced Pogo Minis avatars to the Club Pogo audience in 2005, and has since extended the online avatars to its free gaming site to allow even more people to express themselves while playing casual games. Free registration on Pogo.com is required and the deal ends on April 30.

"In these tough economic times, we want to give players a place to escape and relax at home without breaking their budget," said Michael Marchetti, Pogo.com General Manager. "Pogo.com provides a great value by providing players a vehicle to play countless hours on games they love while connecting with friends and family — for free."

POGO

Regardless you can play the Pogo.com version, should have you have the patience for it. As much as we'd like to impress the Scrabble bot AI with our vocabulary, we're probably going to pass in favor of reading the press release for the third time. It's full of words!

EA AND HASBRO DELIVER AUTHENTIC SCRABBLE WEB FUN TO FACEBOOK PLATFORM AND POGO.COM

Redwood City, Calif. – July 7, 2008 – Sign in and start playing the most renowned word game, as Electronic Arts (NASDAQ: ERTS) and Hasbro Inc. (NYSE:HAS) deliver the latest in SCRABBLE games in the US and Canada on the Facebook® and online at Pogo.com™. EA’s first Hasbro-based Facebook application launches later this month and the Pogo.com SCRABBLE game is available now, extending the presence of EA SCRABBLE games across two new platforms in July.

SCRABBLE from EA on Facebook Platform will be the first EA Hasbro-licensed property to go live on a social networking site, with many more Hasbro game properties in development and slated to launch on social networking sites later this year. SCRABBLE on Pogo is the initial HASBRO title in a suite of free online games slated to go live on Pogo in 2008. EA SCRABBLE games currently are available on mobile phones and the iPod® in the US and Canada.

“SCRABBLE is one of the best social game brands in existence and we’ve worked diligently with the Hasbro team to ensure that regardless of the platform you’re playing, you’ll be able to enjoy a world class version of SCRABBLE with friends or family,” said Chip Lange, General Manager, EA Hasbro Games. “We’re delighted to be bringing communities everywhere access to one of their favorite games.”

“Hasbro, together with EA, is eager to share our expertise and technological know-how by bringing a genuine SCRABBLE experience to fans throughout the US and Canada whenever they want and wherever they go,” said Mark Blecher, General Manager, Hasbro Digital Media and Gaming. “We understand the current popularity and potential of web-based and social network gameplay for a wide range of our toy and game brands. EA and Hasbro are committed to providing SCRABBLE fans with a great digital game experience.”

“After playing with EA’s social networking and Pogo versions of SCRABBLE, I have no doubt that SCRABBLE players in the US and Canada will absolutely love the gameplay and overall experience,” said John D. Williams Jr., Executive Director of the National SCRABBLE Association (NSA). “We have seen the SCRABBLE brand grow in popularity in so many different ways, including this year’s School SCRABBLE Championship and the current interest in SCRABBLE for social networking. I am particularly pleased that the Pogo and Facebook EA SCRABBLE games offer such simple and clean interfaces that allow players to jump right in and start playing.”

SCRABBLE on Facebook Platform

The SCRABBLE application built on Facebook platform provides an intuitive interface that allows head-to-head challenges with family, friends or anyone accessing Facebook from within the US or Canada. Players can choose to play a real-time turn-based game or pause and pick up to resume playing at their leisure. With easy tracking of scores and statistics, players will always know where they rank against competitors. While playing SCRABBLE on Facebook, gamers can enjoy built in chat and dynamic animations. They can also get help from extensive word lists and choose one of the several flexible speed levels to customize their level of difficulty.

SCRABBLE on Pogo.com

Play SCRABBLE for Pogo alone or with up to three friends in real time. Players can choose one of five customizable skill levels that match the dictionary and opponent accordingly. Pogo offers several “rules” including: house rules when playing with family, traditional rules to follow the style of the board game and à la carte rules for those who want to make up their own. Timed games allow for fun competition, but the integrated hints, tips and tricks allow every level of player to hone skills and become a champion in SCRABBLE on Pogo. As a bonus, Club Pogo players will be able to unlock extra SCRABBLE features including their own set of NSA tournament rules, the ability to play rated games modeled after the National Scrabble Association’s rating system, a choice of three different SCRABBLE boards and a NSA room, exclusively for NSA tournament players to compete online.

For screenshots and assets, please visit www.info.ea.com. For more information about the mobile phone version of SCRABBLE, please visit www.eamobile.com. For more information about Pogo.com visit www.pogo.com.

Electronic Arts today announced nine Hasbro games that will be hitting a variety of platforms over the next year.

Littlest Pet Shop and NERF "N-Strike" are both set to come to the Wii and DS this fall, with Littlest Pet Shop also making its way to the PC. Scrabble, Monopoly Here and Now and Yahtzee Adventures are all being developed for mobile phones. Electronic Arts is also developing Yahtzee, Monopoly Here and Now: World Edition, Trivial Pursuit and Operation for their online casual gaming service, Pogo.com.

"EA and Hasbro want to give families new ways to enjoy games; we want give them a new way to come together, connect, spend time and have fun around the TV or online," said Chip Lange, Vice President and General Manager of EA's Hasbro Studio. "Bringing the spirit of these games to life as video games has allowed us to create really unique and creative experiences for families and friends of all ages to enjoy together at home or online."

"We are thrilled that together we are bringing our great toys and games to life in the digital world and providing consumers with new and dynamic ways to enjoy our amazing brands," said Mark Blecher, Hasbro's Senior Vice President of Digital Media and Gaming.

EA will be showing off a number of the games at the upcoming Toy Fair in New York later this month. Hit the jump for the full release with game descriptions.

EA ANNOUNCES FIRST HASBRO TITLES IN DEVELOPMENT — PLAYERS CAN COLLECT, BLAST, DEAL OR SPELL THEIR WAY TO VIDEO GAME FUN!

LITTLEST PET SHOP, NERF, MONOPOLY and YAHTZEE among First Franchises to Hit a Variety of Game Systems, Online and Mobile under EA and Hasbro Agreement

REDWOOD CITY, Calif. - February 11, 2008 - EA Casual Entertainment today announces its first step in transforming the interactive family entertainment landscape with its initial slate of Hasbro games in development on a variety of game consoles, mobile devices and for online play. These games provide new ways for families to build relationships through digital entertainment with some of world's greatest brands. The first Nintendo Wii and DS titles that will be available this fall are LITTLEST PET SHOP, and NERF "N-Strike," both in production at EA's Salt Lake Studio. EA also is developing new MONOPOLY and SCRABBLE ®(in North America) titles for multiple platforms, as well as other titles that will be announced later this year.

Mobile gamers can already experience the fun of SCRABBLE (in North America) and YAHTZEE DELUXE on their phones. Starting this spring, EA Mobile will introduce the next generation of classic Hasbro titles. The first games in this exciting new expansion include MONOPOLY HERE & NOW, TRIVIAL PURSUIT®, RISK, and YAHTZEE ADVENTURES, a re-invention of the classic dice game.

For online web play EA's Pogo.com is developing engaging, authentic online experiences for MONOPOLY and YAHTZEE as fun, multiplayer experiences. Trivia fans can look forward to the much anticipated launch of TRIVIAL PURSUIT this fall. Additionally, Pogo.com is launching two connected downloadable titles, OPERATION and PICTUREKA, which can be played offline or players can connect online on Pogo for bonus features and the social experience of playing the game with others. With more than 13 million visitors a month, the pogo.com community delivers a unique online experience for family and friends to connect and play these hugely popular Hasbro games together in the virtual world.

"EA and Hasbro want to give families new ways to enjoy games; we want give them a new way to come together, connect, spend time and have fun around the TV or online," said Chip Lange, Vice President and General Manager of EA's Hasbro Studio. "Bringing the spirit of these games to life as video games has allowed us to create really unique and creative experiences for families and friends of all ages to enjoy together at home or online."

"We are thrilled that together we are bringing our great toys and games to life in the digital world and providing consumers with new and dynamic ways to enjoy our amazing brands," said Mark Blecher, Hasbro's Senior Vice President of Digital Media and Gaming.

At Hasbro's Toy Fair showcase in New York February 17-19th, EA will unveil LITTLEST PET SHOP on the Wii and DS, NERF "N-Strike", and EA Mobile's SCRABBLE, YAHTZEE ADVENTURES and MONOPOLY HERE & NOW.

EA HASBRO TITLES IN DEVELOPMENT INCLUDE:
LITTLEST PET SHOP for Wii, DS and PC, scheduled to ship Fall 08
LITTLEST PET SHOP brings the magic of owning your own pet shop to your home. EA brings the quirkiness and cuteness of the popular Hasbro girl's brand to life in a new digital world. Players can explore three unique environments as they unlock new pets, playsets, accessories and more.
Players will discover magical moments of delight as they build relationships with their pets. This game is the next must-have addition to fans growing Littlest Pet Show collection. Add to the ultimate Littlest Pet Show collection with three different versions of the Nintendo DS game; each with unique pets.

NERF "N-Strike" for Wii and DS, scheduled to ship Fall 08
Become the master of mayhem in the first NERF blaster action game. In a world created to be the perfect landscape for NERF pandemonium, players can wreak havoc and perfect their blasting skills or challenge friends to clashes with both single and multi-player game modes. With the brand new custom NERF blaster, players can then take the action outside as their controller transforms to fire actual NERF darts!

EA MOBILE
SCRABBLE® for mobile phones, currently available in North America
This exciting update of the classic board game now includes flexible difficulty levels, built-in word list, dynamic animations, scrolling and full-board views. Easy-to-use controls allow for alone play, a challenge with computer in a phone, or enjoy pass 'n play with a friend. Easily keep track of game scores and statistics. Fun new features appeal to both wordplay mavens and casual gamers. Test word wits with SCRABBLE!

MONOPOLY HERE AND NOW for mobile phones, scheduled to ship in March 08
Monopoly Here and Now, a modern makeover of the world's most popular board game. Buy and sell destinations around the U.S. as you compete to own it all and win! Unique player icons, sound effects, vivid graphics and easy-to-use, one-button controls deliver all the excitement of the beloved game.

YAHTZEE ADVENTURES for mobile phones, scheduled to ship in April 08
Play the treasured dice game on your phone. Travel the globe, meet new characters and challenge them to a game, roll the colorful dice and be the first to score a YAHTZEE! Enjoy Classic, Duplicate, Rainbow and Battle modes. Pass 'n Play with your friends, or try your hand at a Yahtzee single-player adventure. Dynamic, exciting gameplay, easy controls, automatic scorekeeping deliver terrific mobile entertainment for you, your friends and family.

POGO.COM GAMES
YAHTZEE for online play: scheduled to release Summer 08
Shake, Score and Shout YAHTZEE with family and friends online! There are two ways to win in this fun and addictive game from Pogo.com. Compete for the top score on a real-time leader board as you and up to 19 people roll the dice in a series of timed rounds. Show your team spirit as you collaborate with other players to advance your team goal and earn bonuses for scoring YAHTZEE together. Take the YAHTZEE fun online!

MONOPOLY HERE & NOW: WORLD EDITION for online play: scheduled to release Fall 08
Risk it all to own it all online! Jet set across the globe and buy and sell property in the most desirable cities in the world. Play alone or wheel and deal with up to 3 people using one of three sets of rules or make the game more challenging by customizing your own game. The unique player icons, sound effects and graphics deliver all the excitement of the beloved game. Will you be the next the next online billionaire?

TRIVIAL PURSUIT for online play: scheduled to release Fall 08
Get your daily dose of trivia fun online! Challenge your daily trivia knowledge with an easy to access, interactive online trivia game. Answer the trivia questions correctly and earn points towards your wedges in pursuit of completing your pie collection by the end of the week. The player with a full pie wins! Not a trivia expert? Take a stab at it. There's something in it for everyone!

OPERATION downloadable game for the PC: scheduled to release Fall 08
The medicine is madcap and YOU are the M.D. as the ER goes arcade-crazy in OPERATION. Your role: emergency surgeon. Your challenge: diagnose and treat patients by successfully performing operations, each one a mini-game. Resources are limited and the clock is ticking, so you've got to heal 'em up and move 'em out.... Do well, and you earn points and upgrades for your hospital. Do poorly, and you'll face malpractice lawsuits from angry plaintiffs with glowing noses. Either way, OPERATION will have you — and your patients — in stitches!

EA's Hasbro games in development are part of the newly formed EA Casual Entertainment Label within Electronic Arts Inc (NASDAQ:ERTS). The Casual Entertainment Label is focused on creating and delivering fun and appealing casual entertainment experiences for a mass audience. With simple rules and engaging designs, these games are easy for a new player to learn but difficult to master. EA's casual games portfolio include such titles as recently announced BOOM BLOX, and currently available SmartyPants™ for the Wii™, Tetris® for mobile phones and the online gaming destination Pogo.com™.

I was really impressed with Tumble Bees last night at the EA event.

The game is sort of like a blend between Hexic and Scrabble. The playing field is a honeycomb, but still looks a lot like the gem game and instead of the colored pieces you have letters. The object of the game is top tap on the letters to spell out words, thus clearing the field. There's also wildcards and bonus pieces, but that just adds to the game. Every time you spell a word you fill up a pot with honey, once it's totally full you win the game.

As with most successful casual games, it sounds overly simplistic, but it's also devilishly addictive and the best part? It actually improves your spelling and vocabulary. I can't wait to play a bit more of this Pogo.com game when I get home and, better still, sit down Tristan (now six, thank you very much) in front of the game and see how he does with it. Brian Crecente

In addition to pretend-liking Tom Cruise at one point, Rosie press release-likes the Pogo brand of casual games and talks about her hardcore gaming past.

I played a lot of videogames as a kid and now I am an avid Club Pogo member and have been for quite awhile. I play Word Whomp, Tumble Bees, Poppit! Squelchies, Qwerty, and World Class Solitaire - I like to mix it up. I'm online almost every night! It is a great way to relax and stay in touch with people out of state. There is a grandmother in Kansas that I play with ... she has no idea who I am. We talk for hours about her grandkids and her latest projects. I love it!

EA is sponsporing a Pogo Play & Chat contest that will give players a chance spend an evening playing and chatting with her online. Don't crash the site registering, guys!

Funny, I always pictured Rosie as more of a Counter-Strike or Halo 2 player. Real mouthy. I can also picture her playing some Burger Time. Or Food Fight. I can also picture myself going to hell. Michael McWhertor

EA'S POGO.COM AND ROSIE O'DONNELL TEAM UP TO LAUNCH 'POGO CARES BENEFITING ROSIE'S FOR ALL KIDS FOUNDATION'

11 Million Players Help Pogo Raise Money to Help Kids in Need

Redwood City, Calif. - May 4, 2007 - Electronic Arts Inc. (NASDAQ: ERTS) today announced that its casual gaming destination Pogo.com has teamed up with talk show host and philanthropist Rosie O'Donnell to launch their newest charitable program 'Pogo Cares Benefiting Rosie's For All Kids Foundation'. This two month program raises awareness within the vibrant Pogo.com community of 11 million players. Rosie's For All Kids Foundation helps bring child care, education and happiness to America's kids. With the help of its players, Pogo.com will donate $30K to the Foundation.

Players are invited to participate in several online events at Pogo.com. The first event in the Pogo Cares program is the "Play & Chat with Rosie Sweepstakes" where anyone who plays "Tumble Bees" between May 17th and May 23rd will automatically be entered into a random drawing for a chance to win an opportunity to play and chat live with Rosie O'Donnell during the month of June**. Winners will be announced at the conclusion of the Sweepstakes. NO PURCHASE NECESSARY. Void where prohibited. Eligibility restrictions apply. Complete Sweepstakes Official Rules can be found at: http://pogo.com/rosie/rules-sweeps.jsp?site=pogo

EA also announced that from May 22nd to July 17th Club Pogo players can collect special limited edition Rosie-designed items to customize their Pogo Minis, free of charge (Club Pogo subscription required). The Rosie-Mini Collection includes cool fashion t-shirts, sweatshirts, backgrounds and accessories.

Rosie O'Donnell stated, "I played a lot of videogames as a kid and now I am an avid Club Pogo member and have been for quite awhile. I play Word Whomp, Tumble Bees, Poppit! Squelchies, Qwerty, and World Class Solitaire - I like to mix it up. I'm online almost every night! It is a great way to relax and stay in touch with people out of state. There is a grandmother in Kansas that I play with ... she has no idea who I am. We talk for hours about her grandkids and her latest projects. I love it!"

Vice President and General Manager of Pogo, Karen Schulman commented, "The Pogo community has a history of coming together to raise money and awareness to help those in need. We are very excited to work with Rosie O'Donnell and her 'For All Kids' Foundation to support causes that are important to Pogo players, such as education and early childhood development."

EA launched its first Pogo Cares Program in 2001 with a campaign to help seriously ill children maintain a better life while going through medical treatment. Since then, the Pogo community has come together to support many other issues including: the fight against breast cancer and heart & lung health. In the last two years, Pogo players have successfully raised over $100,000 in charitable giving.

The Rosie's For All Kids Foundation was founded by Rosie in 1997, and has helped to build 27 day care centers in low- income areas. It has provided 24.6M in grants to over 900 child-related programs. More recently, the Foundation invested $3M to help children and their families in the aftermath of hurricane Katrina and built the first-of-its-kind Children's Plaza and Family Center on the largest FEMA trailer park in Louisiana. The Foundation will provide ongoing support to the Center. O'Donnell has long been a child advocate — especially in the areas of early childhood education, foster care and adoption — and the Foundation will now support a Foster Care and Adoption Advocacy program in Washington DC to help bring about reforms in child care policy in the Congress.

For more information about Pogo Cares Benefiting Rosie's For All Kids Foundation, visit www.pogo.com/rosie. For more information and to experience some of the best online games on the Internet, visit www.pogo.com. For screenshots and assets, please visit info.ea.com.

To learn more about Rosie's For All Kids Foundation please visit: www.forallkids.org.

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About Pogo.com

Pogo.com is the #1 stickiest online destination in the US with 11 million unique visitors a month who play for more than 50 minutes a day*. This also makes Pogo.com the #1 casual gaming site on the Internet*. Boasting a wide variety of more than 75 free online games including puzzle, word, casino, classic card and board, Pogo.com features both single-player and multiplayer games. The site offers players an easy-to-use chat feature where millions of people talk about their favorite games, best scores, or simply share stories about their lives. Pogo.com is known for its thriving online community of players who forge life-long friendships through the site. Pogo has local sites and communities in UK (pogo.co.uk) and Germany (pogo.de)

Pogo.com's premium service, Club Pogo, offers players a variety of VIP features including exclusive games, no ad interruptions, private chat and avatars. Club Pogo has over 1.5 million paying "subscribers".

* According to ComScore March 07.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, POGO.com, Club Pogo, Poppit! and Word Whomp are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. All other trademarks are the property of their respective owners.

**Ninety (90) winners will each receive an invitation to participate in one of two hour long online group chats with Rosie O'Donnell hosted in a free private Pogo.com Game Room during June 2007. Private Game Room name, date(s) and time(s) will be determined and designated by Sponsor and details provided to winners at the time of winner notification, prize award and/or distribution. Scheduled dates and times for the Event are in Sponsor's sole discretion. Participation in online group chat will be limited to Sweepstakes winners, any Sponsor designated moderator, and Rosie O'Donnell.

In related news, The9 and Blizzard/VUG are in a dispute over The Burning Crusade, the expansion for World of Warcraft. Blizzard/VUG is apparently taking that stance that The9 does not get it as part of their original deal, and that the Chinese operator needs to pay an additional license fee and/or give Blizzard/VUG shares in the company. According to our insider, things have gotten to the point where Blizzard is even threatening to turn Burning Crusade into WoW 2 and find another partner for China.

With the country being WoW's largest market in terms of "subscribers," the stakes are high. But, who really has the upper hand there: the operators or the developers?

Pogo [Official Site]