Peter Moore Wishes Sony Would Hurry It Up

Yeah, I just wish it [Home] would ship. I [previously] questioned it a little bit, whether I'd want to wander around there. Phil Harrison showed me a demo — it's very cool, but let's go already. And so I'm disappointed that it's been pushed back a little bit again. But I really hope it gets going and becomes that portal to the PlayStation Network and we can utilise it. But boy, I just wish we'd get going.

Peter Moore Wants More "Shallow Pool" Wii Games

It's like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end.

EA Sports Are All About That Wii Sports

We learned some hard lessons. That was the type of sports experience they were looking for and we saw that and decided we needed to redefine what our sports games were about.

EA Sports Kicks It Freestyle

Electronic Arts announced today the latest "sub-brand" of its EA Sports label, a division it calls EA Sports Freestyle. Freestyle is described as representing the "lighter side" of sports, with "no rules, just fun." Yes, I know what you're thinking, "I liked it the first time, when it was called EA Sports BIG." But this is slightly different!

Freestyle is pitched as a more casual, more inclusive, pick up and play brand, one that Peter Moore says is "an easier entry point into EA Sports." Brilliant! Look at Peter shakin' things up!

The first title to fall under the EA Sports Freestyle sub-brand will be Facebreaker, EA's take on Punch-Out!! and Ready 2 Rumble. Two more titles are planned as Freestyle releases in the next year. Press release proof is right after this.

No Madden 09 On PC? Blame Pirates

Piracy's a big issue on the PC. I can't turn a blind eye to the fact that it's very difficult for us...and we lose money making a game. At some point, I have an obligation not to bring out products that lose money.

"Anti-Americanism Higher Than Its Been In A Long Time"

When I first came on, my concerns were the "American-ness" of the brand. Powerful brand, strong voice, red, white, and blue, out of California, an American voice: Andrew Anthony, you know, 'It's in the game.'

Games Will Change The World

Games have a key role to play in health and wellness. People will be able to do things with games in their own houses that they just can't do at the gym. And it's not just about making yourself stronger and healthier but also smarter and happier.

Peter Moore Explains Why Madden 09 Is Skipping The PC

Moore: EA Sports Developing Eight Wii Titles

It looks like Peter Moore likes to sneak tidbits of news into his weekly updates on occasion. Last week in his March 14 update he mentioned that he had just come from a planning meeting and that Electronic Arts Sports is now working on eight games for the Wii:

I've seen speculation the past few days about the comments we've made recently about new IP coming this year from EA SPORTS. While we're still a couple of months away from any official new game announcements, I'm encouraged by the interest and excitement. As I've said many times over the past few months, as EA SPORTS looks to expand our brand and capture new audiences, developing new intellectual property - such as FaceBreaker and future unlicensed titles - will be a key component of that strategy. As an extension to those comments, and coming fresh out of our sku plan reviews of last week, I can tell you we now have EIGHT titles in development for the Wii, testament both to the global impact of that console currently in the global marketplace, as well as to our desire to attract more consumers to experience EA SPORTS games, no matter their experience playing games nor their prowess with a traditional controller.

Now, how many of those do you think are unannounced titles?

March 14th [Peter Moore's Blog, via GameTrailers]

EA Sports Must Globalise

We need to globalise, and we're taking many steps to broaden the reach and appeal of our product portfolio. FIFA obviously has global appeal, but this is about more than just selling additional copies of FIFA — this is about truly delivering a global product portfolio.

The Wall Street Journal today examines Peter Moore's new role at Electronic Arts Sports, talking to the new division's new president about how he plans to reinvigorate EA Sports after its first drop in sales in at least seven years.

In it he talks about a lot of the usual things and mentions, in passing, that he plans to announce to analysts today the extension of the NFL contract that I talked with Moore about last night. Moore says the company also recently struck a deal with IMG Worldwide, the New York-based sports-management and entertainment company that represents a slew of top athletes, including Tiger Woods. EA hopes to use this to one day put the EA Sports brand on a "variety of consumer products and services, from soccer balls to tennis camps for kids" in the same way that ESPN now shows up on restaurants and a magazine.

EA Extends NFL License Into Futurama-esque 2013

EA Aiming For The Casual Sports Gamer

EA Breaks Faces With Facebreaker

"FaceBreaker reinvigorates one of the great genres in sports videogames. Arcade boxing takes me back to my roots in this industry, and this game signals our shift to adding more approachable fun to our product lineup. In no time at all, you'll be picking up the controllers and knocking your opponent around the ring, smashing faces, and having a riot."

Moore Thinks EA Sports Really Is Innovative, Really

Ex-Xbox 360/current-EA man Peter Moore thinks that EA Sports is a great brand. Huge surprise, we know. He argues that the company does innovate, despite making the same sports titles year after year.

Our games have become more and more complicated and complex, and we often get dogged for one of the biggest misconceptions in the entire industry - a lack of innovation year in and year out on annually iterated titles. I bristle at times when I hear this, because nothing could be farther from the truth.

Dumb Exec Quote Round-Up Rodeo

Sometimes game execs say razor sharp things. Those moments we quickly forget. Sometimes they say jug-headed things. Those moments we remember. Forever. Over at Game|Life, they're voting on their favorite foot-in-mouth quotes from game execs. A quick round-up for you to laugh and point at:

• Former Microsoft exec Peter Moore on Red Rings of Death:
"You know, things break."

• Nintendo president Satoru Iwata in May 2004:
"Customers do not want online games."

• SCEA boss Jack Tretton on post-launch PS3 availability:
"If you can find a PS3 anywhere in North America that's been on store shelves for more than five minutes, I'll give you 1,200 bucks for it."

• Nintendo's Perrin Kaplan on Wii owners running out of memory space:
"But if your refrigerator's full, you've got to pull something out and put something else back in. I mean, really, are you using everything thing there?"

• PlayStation Father Ken Kutaragi on the PS3's intial price tag:
"It's probably too cheap... We want consumers to think to themselves, 'I will work more hours to buy one.'"

Hey, at least most game execs are not boring!
Crazy Executive Quote Award [Game|Life] [Image]