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Peter Dille

marketing

Sony, MS Provide Fresh Spin On GTA IV Sales

First week sales figures provided by Microsoft, courtesy of unnamed retailers, put sales of Grand Theft Auto IV at 60% for the Xbox 360 version, 40% for the PlayStation 3 version. A win, undoubtedly, for Microsoft. N'Gai Croal of Level Up got his hands on some GameStop-only sales data, which puts the percentage more accurately at 64% on the Microsoft side, 36% on the Sony side.

Argh! Not accurate enough, for our tastes! Fortunately, we'll be able to more obsessively split hairs on the matter later this week, when NPD data is revealed, but for now we have some expertly sculpted spin to enjoy!

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playstation 3

LA Times: Sony's PS3 Video Store Will Arrive This Summer

Sony's long-rumored, rarely officially talked about video download service is coming to PlayStation 3s this summer, according to a report from the LA Times. Hints that Sony would be capitalizing on the Sony Pictures and Sony Home Entertainment library have been tossed about by the Financial Times and Wall Street Journal with Peter Dille—SVP of marketing for SCEA—dropping semi-official word on the unnamed service on the official PlayStation.blog last week.

Details are still incredibly scarce on the movie and television download service that was shown to publishers earlier this year at Destination PlayStation, but Dille teases that Sony will "be offering a video service for PS3 in a way that separates the service from others you've seen or used." The LA Times sources anonymous film execs who say that video downloads could... yes, could be transmitting via PlayStation 3 connections this summer.

Clear some space on your calendars, folks!

Sony to launch online video service for PlayStation 3 [LA Times]


playstation store

Sony Talk A Little (Just A Little) On PS3 Movies & TV Service

Sony's Peter Dille has this morning hedged his bets and spoken not only briefly, but around the bush, on the inevitable movies & TV download service for the PS3. While not formally announcing such a program, or hinting at anything like a release timeframe, he does say more info is coming "very soon". More interestingly, he also says:
...we'll be offering a video service for PS3 in a way that separates the service from others you've seen or used. Ultimately the goal of the PLAYSTATION Network service will be to break through the overwhelming clutter of digital media to give you the TV, movies and gaming content you want.
Dangerous words, Peter. I want a HD, digital library comprised of naught but the complete works of Jake Busey, so will this new store give it to me? Will it?
Inside PLAYSTATION Network [PlayStation.Blog]

mgs4

Sony Launches "Largest" Hardware Ad Campaign

Sony is serious. About advertising. How serious? Just look at senior marketing v.p. Peter Dille's sneer. The company has launched its "largest ever" hardware campaign, which is being launched in conjunction with the 40GB PS3 that goes on sale today. Over at the PlayStation.Blog, Dille writes:

The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PLAYSTATION Store, as well as breakthrough services like Home.
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