<![CDATA[Kotaku: perrin kaplan]]> http://tags.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: perrin kaplan]]> http://kotaku.com/tag/perrinkaplan http://kotaku.com/tag/perrinkaplan <![CDATA[Using Video Games As Babysitter? Don't Have Sex]]> She's baaack! While game exec Perrin Kaplan left Nintendo back, she hasn't totally left gaming. Kaplan left the company when Nintendo of America shifted is base from Washington to Northern California. She's started her own company, Zebra Partners, and plans to expand into gaming once her non-compete contract with Nintendo is up this December. At PAX, she told Game|Life's Chris Kohler:

I have not left the gaming industry for good. I love it.

Kaplan says she has stayed in contact with folks like Nintendo's Shigeru Miyamoto. In the PAX panel she participated in (along with What They Play's John Davison, Grand Theft Childhood co-author Cheryl Olson, and Newsweek's N'Gai Croal), Kaplan was quoted as saying, "Parents who use video games as a babysitter shouldn't have sex to begin with."

Perrin Kaplan: I'm Coming Back to Gaming [Game|Life] [Pic]

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<![CDATA[Dumb Exec Quote Round-Up Rodeo]]> Sometimes game execs say razor sharp things. Those moments we quickly forget. Sometimes they say jug-headed things. Those moments we remember. Forever. Over at Game|Life, they're voting on their favorite foot-in-mouth quotes from game execs. A quick round-up for you to laugh and point at:

• Former Microsoft exec Peter Moore on Red Rings of Death:
"You know, things break."

• Nintendo president Satoru Iwata in May 2004:
"Customers do not want online games."

• SCEA boss Jack Tretton on post-launch PS3 availability:
"If you can find a PS3 anywhere in North America that's been on store shelves for more than five minutes, I'll give you 1,200 bucks for it."

• Nintendo's Perrin Kaplan on Wii owners running out of memory space:
"But if your refrigerator's full, you've got to pull something out and put something else back in. I mean, really, are you using everything thing there?"

• PlayStation Father Ken Kutaragi on the PS3's intial price tag:
"It's probably too cheap... We want consumers to think to themselves, 'I will work more hours to buy one.'"

Hey, at least most game execs are not boring!
Crazy Executive Quote Award [Game|Life] [Image]

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<![CDATA[Nintendo Has No Plans with Bungie]]> While Halo DS wasn't "real," the game wasn't some figment of our imagination. Now that Bungie has freed itself from Microsoft's clutches, the developer must be ready to spread its wings. And since Nintendo of America is so darn close, there's a partnership just waiting to happen, right? Erm, no, says Nintendo's Perrin Kaplan. Her take on a possible relationship with the Halo studio:


We don't have any plans to reach out to them at this juncture. No, Nintendo's got it's hands full... I think it comes down to innovation and creativity. I think they [Bungie] would have to present what it is their idea would be... You know, we love all good innovative companies but we don't have any plans on the table right now with Bungie.

Sure, Perrin's on her way out and all, but right now, no plans. Next year? Who knows!
Kaplan Interview [Multiplayer Blog]]]>
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<![CDATA[Before The Wii, Gamers Were Bored]]> We don't know about you, but before the Nintendo Wii, we'd given up on video games altogether. We were bored—bored out of our minds—filling our days with the alternating events of drooling in our Play-Doh and hitting our head against the wall because only pain could make the pain stop. But then, as Perrin Kaplan explains, Nintendo realized the Wii could fix things:

A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet...
Yeah, we just thought we loved Play-Doh. But who doesn't?

Nintendo: 'Gamers Were Bored Before Wii'
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<![CDATA[Perrin Makes Dean Takahashi Stiff]]> As reported yesterday, America's hottest VP of marketing Perrin Kaplan is leaving Nintendo, which is very sad for me because I never got a chance to flirt with her shamelessly in the course of an interview - one of the reasons I took this gig in the first place. That lucky bastard Dean Takahashi of The Mercury News conducted an exit interview of sorts with Kaplan, reflecting on her 15 years at Nintendo. Together they touch on the company's success, her respect for Miyamoto, mud wrestling, and each other.

She noted how she used to try to give me hugs over the years and I would always be stiff about that. (I have always thought it awkward to hug the people I write about). But Perrin gave me a hug as I walked out and I pretended to be stiff.
Pretended? Dean totally faked it!

Exit interview: Nintendo's Perrin Kaplan to bow out at year end: That's All Folks [The Mercury News A+E Interactive]

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<![CDATA[Third Nintendo Exec Bails]]>

George Harrison quit. Beth Llewelyn quit. It was inevitable, today Reuters reports that the last of the three Nintendo execs on the verge of ditching NOA over a force move has left the building.

Veep of marketing Perrin Kaplan said today that she plans to leave Nintendo by the end of the year, ending her 15-year career with the company.

"I finally will be leaving Nintendo at the end of the year. Until then, I am focused on getting a great transition team in place and handling all of my normal responsibilities as well," Kaplan said in an e-mail to Reuters.

And that's about it. Looks like Nintendo just saved themselves three salaries.

Nintendo losing another veteran U.S. executive [Reuters]

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<![CDATA[Stroke Victims Find New Lease On Limbs With Wii Sports]]> A Minneapolis hospital has become the latest unwitting Nintendo viral marketer with its new rehabilitation plan. The Sister Kenny Rehabilitation Institute at Minneapolis' Abbott Northwestern Hospital aims to aid patients who have suffered from strokes by giving them access to the popular Wii pack-in, Wii Sports, and a Wii-mote, putting the fun back in motor function recovery.

Today's Star Tribune profiles former real-life tennis player and stroke victim Jerry Pope as he strives to make his way back to the court by playing Wii Sports Tennis. His therapist, Matthew White, began experimenting with the Wii after reading reports of those suffering from strokes using them at home.

Nintendo's own Perrin Kaplan is summarized in the piece, noting that while the company isn't officially/actively pursuing Wii Rehab development, "anything is possible." C'mon, Wii Fit has gotta be at least somewhat applicable here.

Stroke victims find 'Wiihab' [Star Tribune, thanks Ted!]

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<![CDATA[Take Perrin Kaplan's Job And Love It!]]> Following rumors that Nintendo of America employees Perrin Kaplan, George Harrison and Beth Llewelyn would not be making the move to Nintendo's new digs, come steaming fresh job postings for some of those very positions. The GameDaily business types dug up a listing for Kaplan's VP of Corporate Affairs job, as well as Llewelyn's Sr. Director of Corporate Communications gig, possibly indicating that things didn't quite work out.

It's possible that the two could simply be moving to different roles within the company, as I hear Nintendo is on the hunt for a new Cassamassina Wrangler, but it seems to lend weight to rumors that these folks are staying put and not making the move to northern California.

If you think you've got the neckerchief-wearing, question-dodging skills to pay the bills, why not forward your resume and score one of these highly coveted positions. Applicants must be able to generate enthusiasm for all things Pokemon, even after a few gin and tonics.

Nintendo of America Looking for New VP of Corporate Affairs; Perrin Kaplan Gone? [GameDaily Biz]

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<![CDATA[Perrin/Beth Still at NOA]]> bethllewelyn01.jpg

Remember that rumor that Beth Llewelyn, Perrin Kaplan and George Harrison, were among the 60 percent who decided to leave Nintendo of America rather than relocate to San Francisco or New York?

It isn't true, well not yet at least. All three of the execs were at E3. True, the rumor was they were sticking around until E3 and then packing up their offices, but I had a chance to talk to Llewelyn about the rumor during a Nintendo executive mixer.

She said they were still "working things out." I suspect, or at least hope, that's code for Nintendo realized that moving people all over the country, especially valued executives, isn't worth forcing them out of the company.

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<![CDATA[Nintendo Power Lives, Goes Third-Party]]> It appears that reports of Nintendo Power's death have been greatly exaggerated. Or slightly misinterpreted. While changes are afoot in the marketing department at Nintendo—that division is relocating some to San Francisco, some to New York City—the Nintendo-branded magazine will indeed live on.

Game Informer spoke with Nintendo of America Vice President of Corporate Affairs Perrin Kaplan who confirmed that while the company is moving certain folks out of Redmond, Nintendo Power is not shutting down. Instead, the magazine will become a "licensed property" still owned by Nintendo.

If there's any confusion about that, Kaplan says that details are forthcoming, including information on who the new owner of the magazine will be. Your subscription lives to see another day.

Taking A Spin With Perrin: The Perrin Kaplan Interview [Game Informer]

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<![CDATA[The Gamecube Lives On!]]>

Hear that knocking sound? That's the GameCube, desperately kicking at the underside of its coffin lid as the gaming community tries to bury it based solely on the word of one woman - Nintendo of America's VP of Marketing and Corporate Affairs, Perrin Kaplan. Silly us. What would a VP of marketing know about console and software production? Not much at all apparently, as Nintendo has confirmed with Eurogamer that the platform is still alive and well.

"I can confirm that globally, Nintendo is still continuing production of GameCube hardware and GameCube software," a spokesperson for Nintendo UK told us.

Judging by this flub as well as the rather goofy interview she gave IGN earlier this month, Nintendo might want to consider hiring a rotating stable of Perrin handlers ready with cattle prods, just in case she starts molesting the press or pushing consoles into open graves again.

Nintendo denies Cube axing [Eurogamer]

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<![CDATA[IGN's Matt and Perrin, Sitting in a Tree]]> Love is in the air today, so I thought I'd join 4 color rebellion in spotlighting the deep love that one VP of Marketing shares with a journalist who makes a living reporting on her product. IGN recently posted a video of Matt interviewing Perrin Kaplan in which she accosts him with the all the enthusiasm of a drunk college girl, only with more PR lingo. This is the sort of thing that happens when you work closely with marketing people for too long. They start to bond with you.

Matt does a good job of holding his own, making sure to get in the obligatory dig at the PS3 while delving into the pertinent questions. Perrin, despite her goofiness, manage to dodge several questions like the pro she is. The most interesting information comes at the end once she takes over the interview and starts asking him questions...that bring the potential for original content from the Wii Shop Channel. It's not as bad as our tipster, who said, "It was like watching a bad press junket with some mindless bimbo interviewing a celebrity on Extra." Come on now, Matt is a very mindful bimbo. Don't sell him short!

Perrin Chats about Wii, Flirts with Matt [4 color rebellion - Thanks Carl]
The IGN Interview

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<![CDATA[Kotaku Magu: Perrin Says Nintendo Is "Profit Oriented"]]>

Don't let Mario's overalls fool you, Nintendo likes money just as the next console maker. No surprises there — Memories do come flooding back to when Nintendo announced Wii pricing and many flipped out at parting with US $250 as opposed to the rumored $199. Newsweek's got a piece up on the Wii about demand for the machine, the radio contest fiasco and a few blurbs from Nintendo's Perrin Kaplan. Regarding the contest, Kaplan offered her condolences and stressed that Nintendo had nothing to do with it. Regarding the shortages, she said:

We produce a healthy number, with more shipments coming weekly. We're not sure what more we could have done to meet such overwhelming demand... We try to minimize that [airlifting in consoles as Sony did with the PS3], as air is costly. We're a profit-oriented company.

Yup, that you are. And turning a pretty penny from what we hear!

Thanks Batmundo for the scan!

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<![CDATA[Wii Component Cables Fetch High Prices On eBay]]> Despite HDTV having such a low install base in North America, it seems that demand for hi-def component cables for the Nintendo Wii are in great demand. Who woulda thunk it? Certainly not Nintendo!

Priced online at the official Nintendo store for $29.95 (USD) and sold out within hours, two days before the launch, bids for the sold out cables are easily fetching over five times their original price. It's almost as if people really wanted them!

What a bizarre turn of events! Let's hope Nintendo can replenish supply online and in store before the holidays (or before I get my Sharp Aquos LCD delivered, whichever comes first).

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<![CDATA[Nintendo: Format War Is Totally Unfair.]]>

We're in the midst of a format war with HD-DVD and Blu-ray duking it out and me wondering why the hell they can't get along. There's money to be made, consumers to be screwed and some Nintendo exec doesn't like it. Good for him.

Nintendo Canada's version of Perrin Kaplan (minus the woman part) Pierre-Paul Trépanier not only uses three names, but also has had it with these big multi-national corporations forcing their money making formats on me and you. Pierre-Paul says:

When I'm buying a gaming system, I'm focused on the games; I want to play games, and I think that's the primary reason why someone would buy a gaming system. I think forcing a decision on consumers would certainly not be part of Nintendo's strategy, because we want to get more people into gaming and we want to make it affordable. Forcing people to adopt a technology and a model that's proprietary and still not established is unfair to gamers.

A gaming system is for playing video games? *GASP*

Format War is Not Cool, Just So Not Cool [Games Industry]

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<![CDATA[Wii Component Cables Online Only (Pause) Not!]]>

Remember when we said that Wii component cables would be an online only affair? And that I got a little cranky and stomped around like an infant on Kotaku about it? Well, either we were fed bum info, or Nintendo has decided to throw caution to the wind and sell component cables at brick and mortar stores.

That's what Nintendo's Perrin Kaplan, half-woman, half-press release, said to Game Informer recently:

GI: Will component cables be available on day one?
Kaplan: Yes, at retail and online. Best Buy, GameStop, Circuit City, etc... and Nintendo.com.

Hmm. But she also said that Wii would be region free and she was wrong. Plus she answers interview questions like this:

GI: As far as Virtual Console pricing how it breaks down in Europe, Japan, and here, it seems most expensive in the U.S. when you check exchange rates...
Kaplan: Do you drink lattes?

GI: Yeah.
Kaplan: How much do you spend on lattes?

GI: I spend a lot.
Kaplan: There you go.

Oh, Perrin! What will you come up with next? Let's hope Mrs. Kaplan is right on this whole retail component cable thing. I need me some 480p on day one!

Countdown to Wii: The Perrin Kaplan Interview [Game Informer]
Wii Component Cables Online Only [Kotaku]

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<![CDATA[Nintendo America Confirms Their Boner: "Wii Not Region Free"]]>

Just in case there was still a hope fleeting through that last ounce of grey matter that Nintendo UK's David Yarnton was drunkenly ranting over a pint about the Wii not being region-free, you can officially dash it.

According to Nintendo of America — the same guys who told Wired last week that region-free Wii was a certainty — comes an official correction.

"Wii will be region encoded by territory."

Which I'm sure is excellent news for all the people who pre-ordered an Asiatic Wii via Lik Sang seconds after Perrin Kaplan randomly blurted out a complete lie.

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<![CDATA[Kaplan Talks Blue Ocean, Revolution]]> mariothumbsup.gif

In an interview with Forbes, Nintendo's vice president of marketing and corporate affairs for Nintendo of America, Perrin Kaplan reveals some interesting tidbits about the Revolution's virtual console and additional WiFi plans for the system. She also discusses Nintendo's Blue Ocean strategy, which essentially boils down to the creation of unique properties designed to meet the needs of others outside of the "Red Ocean" (Microsoft and Sony's cannibalizing of eachother's business). In Kaplan's own words: "Seeing a blue ocean is the notion of creating a market where there initially was none—going out where nobody has yet gone."

When asked about the Revolution's additional online plans Kaplan said, "More will be described soon. We will use the Wi-Fi component in a different way for each game, just like with the DS." It seems that the progressive and aggressive Nintendo WiFi online strategy will continue with the Revolution. For me, at least, that is excellent news.

Nintendo's New Look [Forbes]

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