The newest, frankly incredible trademark to be taken by a gaming company? Sony Japan has trademarked the PS3 controller as "P oo S".

No rumble. Tilt controls that Somerset Maugham might have described as 'craptacular'? We think Sony made a typo of an extra 'o' in their patent application form.

Or the alternate theory: the double 'o' represents the dual analog sticks in the same way that the double 'i' in Wii represents two Wiimotes. Also, infinity, I guess. I like my explanation better. Florian Eckhardt

Sony Trademarks PS3 Controller [Digital Battle]