Kotaku 
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Denver, 11:01 PM
Sun Nov 22
16 posts in the last 24 hours
Tip us: tips@kotaku.com
Editor-In-Chief:
Brian Crecente
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Deputy Editor:
Stephen Totilo
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Senior Editor:
Michael McWhertor
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Senior Contributing Editor, Japan:
Brian Ashcraft
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Contributing Editor, East Coast:
Michael Fahey
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Contributing Editor, Oceania:
Luke Plunkett
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Contributing Editor, Weekends:
Owen Good
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Correspondent, San Francisco:
AJ Glasser
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Columnist:
Leigh Alexander
Columnist:
Tim Rogers
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
10/02/09
10/02/09
The rules for award shows state that ads have to have been published, but they rarely do the legwork to verify if it was true or not.
Most companies don't care if their name is used. However, If it's a controversial ad, like this one or the WWF one by DDB Brazil, the fictional clients always get into a shitstorm thanks to myopic creative directors. Pisses me off.
But believe me, in most cases, it's the agency's fault. We are an unscrupulous bunch sometimes.
10/02/09
Wow, someone in the business commenting, rock on.
I'd imagine the ad agency responsible for the PR damage turns into a pariah of sorts. It's one thing to inflict brand damage on a paying customer. It's entirely another issue when they were never under contract for the company they harmed. At least that’s the way I see it.
Care to provide insight/comment on the string of distasteful ads coming from South America?
10/02/09
10/01/09
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10/01/09
Several news agencies are guilty of it.
10/01/09
10/01/09
Wanna bet that trolls will still be mentioning "the nazi PS3 ad" months from now?
10/01/09
Being the first one to report a fact has always been a big deal in journalism, so there's the tendency of trying to report to the public asap.
The problem is that in online journalism people are in an extra hurry because there's no deadline. With radio, tv and newspapers, there's a deadline, that is, the journalist has to complete his piece before, say, 5'clock, which is when they have to send it to the press or when the time slot is available. Online journalism lacks that, it has less time constraints. But instead of this condition providing with more time to complete reports, which would be good, it does the opposite.
Given the natural desire to be the first one to report something, in online journalism they can report it as soon as they get story. So one website might try to make a fact check before publishing, but then during this time another website might as well publish it, and then you aren't the first anymore. What happens is that things are published with a hurry because someone can always report before you. Then thanks to hyperlinks, you publish things in smaller parts, and link the newest piece to the oldest piece. So you can report a rumor first, and then you report the actual truth, you use hyperlinks to connect the two pieces in one larger story.
Plus, the internet in general has amplified another bad trend of journalism: re-reporting something that was reported by another outlet. News organizations might trust each other too much and think that if someone reported something, then it must be true. So let's say Kotaku publishes something, it is a prestigious outlet. People will take that and publish themselves, sometimes not even crediting Kotaku, since it is so much easier to re-report something on the internet then it is on any other media. For an instance, with TV they need images to show something, so they can't re-report without going there to capture images, with newspapers they have to wait the deadline before publishing something, so they might as well check it before printing. On the Internet, you can publish as soon as you see it.
10/01/09
Get it right.
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10/02/09
At least he didn't say "I could care less" as most people seem to do.
10/02/09
10/01/09
10/01/09
Edit: lol and Gizmodo has a contest based on this thing to make fun of Sony's marketing.
10/01/09
wow shift key is broken. sorry
10/01/09
I guess now we have the official statement, too.
10/01/09
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10/01/09
This, those creepy baby ads? The 'stereotype' squirrels and dustbunnys?
This 'ad' just seemed par for the course for Sony's marketing agency.
10/01/09
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10/01/09
The illegal grafitti psp campaign wasn't the best of ideas either.
10/01/09
[playstation.joystiq.com]
10/01/09
Still, that was enough to leave a bad taste in the mouth of many gamers...
They might have changed it up with the Take me out commercials and the 'Cthulhu' ads.
But the trend of bizarre/contraversal ads especially with this one just really seemed likely.
07/08/09
Maybe its just me...
07/08/09
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07/08/09
Fantastic game, and the videos between battles are awesome!
07/08/09
Kudos to anyone who knows what Tim Curry movie that quote is from.
07/08/09