<![CDATA[Kotaku: only ubisoft]]> http://tags.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: only ubisoft]]> http://kotaku.com/tag/onlyubisoft http://kotaku.com/tag/onlyubisoft <![CDATA[No More Heroes Slumming It With Red Steel For New Wii Bundle]]> Say, Wii owner. Did you pass on No More Heroes? Well, shame on you! But if you have no taste, maybe you'd like to pick up Red Steel while you're remedying that, thanks to Ubisoft.

The French publisher is bundling both Wii titles in one package, a practice we've not seen much of this generation, particularly on the Wii. EBGames is listing the No More Heroes/Red Steel bundle for a March 19th release in the U.S.

Granted, buying both titles, new and separately, would only set you back about eight bucks more. I'd think it's worth it, if only to hide the shame of not owning an original copy of No More Heroes.

No More Hereos/Red Steel Bundle [EBGames via Kombo]

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<![CDATA[Grey's Anatomy Sounds Like Sexy Medicinal Fun]]> Since the ESRB added extensive content descriptions, we've been waiting for... well, we've been waiting for Grey's Anatomy for the Nintendo DS and Wii. It sounds, at least on paper, totally mcdreamy.

There's the stock touchscreen and Wii Remote-controlled mini-game fare — "Mini-games can include removal of foreign objects, setting bones and connective tissue, suturing lacerations and incisions, treating burns, and suctioning blood." — but then there's the drama.

Spoiler alert!

From the ESRB, which describes Grey's Anatomy as a "story-based role-playing game"...

The storyline contains frequent references to sexual encounters between different characters and dialogue that contains sexual innuendo (e.g., "Is there anyone in this hospital you're not trying to sleep with?" and "You wanna have sex after the surgery?"). Some scenes take place soon after characters have had sex. Dialogue also contains mild expletives (e.g., "hell" and "a*s") and references to alcohol (e.g., "You me, at a restaurant, bottle of wine").

A bottle of wine sounds lovely!

Oh sure, the game appears to be a ported-sideways version of a Windows PC adventure game more reliant on its property than quality gameplay, but Ubisoft has put its good name on the title, so it can't be that bad. Watch for the upcoming review.

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<![CDATA[Party With Rayman, Party With Rabbids, Party With...Corey Feldman]]> To celebrate the release of Rayman Raving Rabbids TV Party, Ubisoft are holding a launch party. With celebrities. Or, "celebrities", depending on your standards.

On the guest list so far? Three Kardashians, a So You Think You Can Dance contestant, the Kardashian's mum and...Corey Feldman. Yup. Corey Feldman. But no Corey Haim.

Only Ubisoft could invite the Feldman and not the Haim. That is, unless they're keeping Corey Haim under wraps until E3, when they'll wheel out their AAA action-adventure, Jade-and-Patrice developed take on Prayer of the Rollerboys. Which is as awesome a prospect as it is unlikely.

Ubisoft celebrates a new Rayman game with three Kardashians and Corey Feldman [Variety]

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<![CDATA[Waiter, There's An Altair In My Prince Of Persia]]> Ubisoft today took the wraps off two alternate player skins you can use when playing the new Prince of Persia. One is Altair, of Assassin's Creed fame, making his second guest appearance for the year, albeit this time in a setting that's a little more appropriate. The second is the Prince from Sands of Time. To get Altair, all you need to do is register on Ubisoft's site, and you'll get him for free. For the Sands of Time Prince, you need to preorder the game from GameStop. For a secret, Kotaku-exclusive third skin, click through...

Prince of Persia's New Creed [IGN] [Image: thanks Mike!]

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<![CDATA[Where Can You Snowboard Target Mountain? Only At Target!!]]> From the Kotaku Domestic Integrated Marketing Partnership News Department comes word that Ubisoft is... wait, didn't we just do this? Ubisoft's second press blast about co-marketing comes from its association with Target, with the retailer offering an exclusive version of Shaun White's Snowboarding for the Xbox 360, PlayStation 3 and Wii.

What's so exclusive about it? It's not just the Target branding on the box art. The "Target Limited Edition" will offer including an exclusive mountain, cleverly dubbed Target Mountain. If you want to look at Target logos, this is the only game in town. According to the release the Target Limited Edition of Shaun White's Snowboarding will also feature "exclusive jibs, additional scenes and more characters."

I don't know what a jib is, but the fact that I can "cozy up in the game’s virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the annual Winter X Games in Aspen" just sold me on a copy of whatever else.

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<![CDATA[Rayman Raving Rabbids Join Forces With Capri Sun To Bravely Co-Market]]> From the Kotaku Domestic Integrated Marketing Partnership News Department comes word that Ubisoft is slapping pictures of Rabbids from Rayman Raving Rabbids TV Party all over pouches of Capri Sun. The fruity juicy concoction — which is high fructose corn syrup-free (tell your friends) — will be slathered with Ubisoft's original intellectual property as part of a marketing campaign that yadda yadda yadda you can win a Wii and a copy of the game at the official site.

The other benefit of the co-marketing agreement is a series of excellent quotes from Capri Sun and Ubisoft brand managers. Vinay Sharma of Capri Sun says that putting Rabbids on juice containers is just one of the "inventive ways to keep the brand cool and relevant with our audience."

Tony Key of Ubisoft calls the agreement "an opportunity to showcase the quirkiness of the Raving Rabbids and the entertaining gameplay of the new title." Just one step closer to a world where the universal language is fruit punch.

Capri Sun Launches Integrated Marketing Campaign With Rayman Raving Rabbids(R) TV Party Video Game

Ogilvy Creates Partnership Between Capri Sun and Ubisoft

TARRYTOWN, N.Y., Nov. 17 /PRNewswire/ — Kraft's Capri Sun brand enters into new marketing territory though a domestic integrated marketing partnership with Ubisoft's Rayman Raving Rabbids(R) TV Party video game. The partnership was developed by Kraft's longtime advertising agency, Ogilvy New York.

The wholly integrated marketing campaign includes integration of Capri Sun in the forthcoming Rayman Raving Rabbids TV Party video game for the Wii(TM) home video game system from Nintendo. The game and the Capri Sun participation with the series are being promoted nationwide on 50 million boxes of Capri Sun, through television advertising under the Capri Sun "Respect the Pouch" campaign, on a microsite with customized Capri Sun / Rayman Raving Rabbids Web games that feature specially designed Raving Rabbids characters and an online sweepstakes.

"As marketers, we're always looking for inventive ways to keep the brand cool and relevant with our audience," said Vinay Sharma, senior brand manager, Capri Sun. "This promotion brings together Capri Sun, which has always stood for active fun, and the unique active gaming style of Wii. The partnership is fun and engaging for kids as it encourages physical activity, and we're thrilled to be part of this unique initiative."

"Working with Kraft and Ogilvy on the Capri Sun partnership provides Ubisoft with an opportunity to showcase the quirkiness of the Raving Rabbids and the entertaining gameplay of the new title," said Tony Key, senior vice president of sales and marketing at Ubisoft.

Ogilvy's Digital Innovation Lab began working on the gaming concept over a year ago and selected the Rayman Raving Rabbids TV Party game based on research of the gaming market and the target audience. Although research showed that 98% of boys and 84% of girls within the Capri Sun target audience play video games, the agency focused on the Wii system since it requires kids to be mobile and active, something Capri Sun has always reflected.

"We see gaming as an opportunity for brands to create meaningful brand engagements," said Maria Mandel, executive director of Ogilvy's Digital Innovation Lab in New York. "When you can build an entire 360-degree effort and include new marketing platforms such as active gaming, you have a richer and more meaningful way to build the relationship."

Promotion maximizes the fun

To maximize the partnership with the Raving Rabbids brand, Capri Sun is featuring the game and its characters in all promotional elements. In addition, Ubisoft has developed an online exclusive game called "Rabbid Droppings" on the RespectThePouch.com website. The website also includes a sweepstakes that offers consumers a chance to win one of four ultimate gaming system packages, including a 46" HDTV, Home Theater System, a Wii system, three Wii Remotes(TM), a Wii Balance Board(TM) accessory and one Rayman Raving Rabbids game.

Two of the mini-games integrate Capri Sun within the story and gameplay. Three new Rabbid characters, each tied to one of the three Capri Sun varieties, were created exclusively for the marketing campaign and integration in the Wii version of Rayman Raving Rabbids TV Party game.

About Capri Sun

Capri Sun is the number-one ready-to-drink kids' beverage. The line, all available in cool silver pouches, includes Capri Sun juice drink, Capri Sun Roarin' Waters beverage and Capri Sun 100% Juice. All three sublines fall under Kraft's Sensible Solutions platform and are sold across the US in a wide range of great-tasting flavors. To learn more about Capri Sun, go to www.caprisun.com.

About Ogilvy NorthAmerica

Ogilvy North America (www.ogilvy.com), is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

Capri Sun and the Capri Sun pouch are a trademark of the Deutsche SiSi-Werke GmbH & Co. Betriebs KG.

(C) 2008 Ubisoft Entertainment. All Rights Reserved. Rayman, Rayman Raving Rabbids, the character of Rayman, Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Wii and the Wii logo are trademarks of Nintendo. (C) 2006 Nintendo.

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<![CDATA[Far Cry 2 Lands On Steam, But Only For North America]]> Hey, kids. Far Cry 2 is out. Ubisoft has shipped the PC, PlayStation 3 and Xbox 360 versions of the game to retail stores, letting you shoot things in Africa with really excellent foliage. Valve also got in touch with us to let us know that the Steam version has hit the tubes, with one caveat: it's for the U.S., Canada and Mexico only.

Hey Ubisoft, we'd really love it if you could work out some arrangement that lets, say, Australian and Japanese Steam members have access to the game via the service. Just a polite request!

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<![CDATA[ Only Ubisoft - You can't stop progress. ]]> Only Ubisoft - You can't stop progress.

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<![CDATA[Tom Clancy Games Prepare To Tactically Engage The Nintendo Wii]]> Ubisoft's current lineup on the Wii is...regrettable. Could do with a few more "proper" games. Like the Tom Clancy ones, most of those are pretty decent. Here's what Ubisoft boss, the delightfully-named Yves Guillemot, has to say on the matter:
Tom Clancy will appear [on the Wii] at one point. We need to make sure they [look good]. We have engines that were created for the next-generation consoles. We had to re-engineer a certain number of engines to be sure we could use the quality of the machine. Even without the [high-end] graphics, the experience can still be very interesting. ... To make sure we can create good enough products [on Wii] or products better than Nintendo's takes time. That's why you don't see many products, but you will see more and more in the future.

Yves, screw the new games, just re-release the GameCube version of Chaos Theory (with MP intact), we'll forgive the wait.

Interview: Ubisoft CEO on Games and Hollywood, Tom Clancy, Casual Growth and More [GameDaily]

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<![CDATA[Finally, Dog Whispering Coming To DS]]> In another case of "Only Ubisoft", the Nintendo DS is about to get another dog interaction "game", this time in the form of Cesar Millan's Dog Whisperer. The video game adaptation of the National Geographic Channel television show was rated by the ESRB not too long ago, but we need box art to let this sort of news sink in. There's a PC version planned as well.

We're expecting a Nintendogs for at-risk canines, something that we hope will result in a literal underdog triumphing over adversity; not pissing on the good rug, for example, but in-game. We also expect lots of microphone directed whispering. If you're coming in from the front page, click through for full sized box art reality, perfect for bewildered eye-rubbing.

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